berliner communications, inc.’s consulting of sprint pcs’s evdo project

Berliner Communications, Inc.’sBerliner Communications, Inc.’sConsulting of Sprint PCS’s EVDO ProjectConsulting of Sprint PCS’s EVDO Project

By:By:

Anil CheerlaAnil Cheerla

Ngoc DangNgoc Dang

Ehren HollanderEhren Hollander

Background of BCIBackground of BCI

Incorporated in 1995Incorporated in 1995Headquartered in New Jersey with offices Headquartered in New Jersey with offices

in Maryland, Texas, and Floridain Maryland, Texas, and FloridaWireless communications consulting, Wireless communications consulting,

project management, and constructionproject management, and constructionClient list: Sprint, Nextel, T-Mobile, etc.Client list: Sprint, Nextel, T-Mobile, etc.Revenues between $25-30 millionRevenues between $25-30 million

Background of BCI (cont’d)Background of BCI (cont’d)

Recently became a publicly traded Recently became a publicly traded company in February, 2005company in February, 2005

Present boom in wireless telecom market Present boom in wireless telecom market leading to new work especially in the leading to new work especially in the consulting fieldconsulting field

EVDO ProjectEVDO Project

Overall Objective: to add signal capacity to Overall Objective: to add signal capacity to their subscriberstheir subscribers

Allow more subscribers to make calls in a given Allow more subscribers to make calls in a given areaarea

Increase signal to reduce dropped callsIncrease signal to reduce dropped callsIncrease technology to provide better service Increase technology to provide better service

through signal and phonesthrough signal and phones

Secondary Objectives:Secondary Objectives:Strategically position Sprint as the #1 wireless Strategically position Sprint as the #1 wireless

service provider in the DC-Metro areaservice provider in the DC-Metro areaIncrease marketability due to betterIncrease marketability due to better

technologytechnology

Problem StatementProblem Statement

Sprint PCS has asked BCI to consult on Sprint PCS has asked BCI to consult on the EVDO projectthe EVDO project

With the $2.5 million given for the EVDO With the $2.5 million given for the EVDO Project, Sprint PCS needs to maximize its Project, Sprint PCS needs to maximize its benefit benefit

A possible of 25 alternatives to choose A possible of 25 alternatives to choose fromfrom

ObjectivesObjectives As a whole, the EVDO project is designed to As a whole, the EVDO project is designed to

strategically position Sprint to be the #1 wireless strategically position Sprint to be the #1 wireless provider in the countryprovider in the country

Revenue

Usability

Impact on Present Market

Strategic

Risk Reduction

Capital Investment

Demographic Concerns

Individual Objectives:

AHP HierarchyAHP Hierarchy

AHP Model for BCIAHP Model for BCI

Pairwise comparisonsPairwise comparisons

Priorities with respect to goalPriorities with respect to goal

Priorities without Usability ObjectivePriorities without Usability Objective

Priorities without Capital Priorities without Capital Investment ObjectiveInvestment Objective

Priorities without Usability & Capital Priorities without Usability & Capital Investment ObjectivesInvestment Objectives

Head-To-Head Comparison Head-To-Head Comparison (example)(example)

AlternativesAlternatives

25 potential projects in the DC-Metro 25 potential projects in the DC-Metro marketmarket

Some must be accomplished and some Some must be accomplished and some can be done partiallycan be done partially

$2.5 million to gain the most benefit from $2.5 million to gain the most benefit from the 25 projectsthe 25 projects

DC03XC087 DC03XC087 only a name; does not only a name; does not show any preference or rankingshow any preference or ranking

GoalGoal

To maximize the benefit of the given To maximize the benefit of the given alternativesalternatives

Observation of objectivesObservation of objectivesObservation of constraintsObservation of constraintsObservation of dependenciesObservation of dependenciesObservation of budgetObservation of budget

Intensity Ratings Intensity Ratings (example)(example)

Model SpecificationsModel Specifications

Expected contribution of each alternative to each Expected contribution of each alternative to each covering Objectivecovering Objective

Alternatives Vs PrioritiesAlternatives Vs Priorities

Resource Aligner set with Base Resource Aligner set with Base CaseCase

Resource Aligner without Base Resource Aligner without Base CaseCase

DependenciesDependencies

Dependencies ReportDependencies Report

RisksRisks

Increasing BudgetsIncreasing Budgets

Constraint SumamryConstraint Sumamry

Benefits Vs CostsBenefits Vs Costs

Model InconsistenciesModel Inconsistencies

Optimized ResultsOptimized Results

Relevancies in this SolutionRelevancies in this Solution

Benefit/Cost AnalysisBenefit/Cost Analysis

Synthesis of Alternatives with Synthesis of Alternatives with respect to Goalrespect to Goal