berghs futureofwork

@alelariu

THE FUTURE OF WORKORhow the world has changed,what agencies can learn from it and how you should shape you future

SH USHESAYS |

LOOKING OUTWARDS

ADVERTISINGTO GO BACK INTO

CHANGES(some of you maybe thinking these things already)

1. COMPENSATION/PAYING PEOPLE SALARY VS REWARDS/EXPERIENCES

VS

1.what if you agency

HELPED YOUR PERSONAL PROJECT AS PART OF YOUR SALARY?

2. PARTNERSHIPS ONE VS TWENTY START-UPSYOURAGENCY

2.what if you agency

PARTNERED WITH OR INVESTED IN A BUNCH OR START-UPS?

3. STRUCTURE HIERARCHICAL VS FLAT

VS

3. what if you agency

HAD NO CCO?

4. CULTURE STAFF VS COMMUNITY

4. what if you agency

WAS MORE LIKE A CLUB?

5. RESULTS/GETING IT DONE PHYSICAL VS VIRTUAL

5. what if you agency

CROWD-SOURCED SOME OF THE WORK?

6. TOOLS PHYSICAL VS VIRTUAL

VS

6. TOOLS PHYSICAL VS VIRTUAL

software before

sodtware after

what if your agency had no documentations and paperwork

my office is in my latptip, all my files are in the cloud, I use expensify for my expenses.

6. what if you agency

WHAT IF YOUR WHOLE OFFICE WAS IN YOUR BAG?

7. REVENUE/GETTING PAID RETAINER VS IP/RESULTS

7. what if you agency

WAS PAID BY AN UPTAKE IN SALES?

8. PROCESS (AGAIN) SLOW VS AGILE

VS

8. what if you agency

HAD MORE MEETINGS LIKE THE ONES IN GOOLE LABS?

9. LEADERSHIP FEAR VS NURTURING

bosswas a boss

boss is a leaderwho will build you up

what if your agency hired not based on ‘who is more like the CEO’

but on

‘who has the potential e the future CEO’

9. what if you agency

HIRED PEOPLE NOT BASED ON “WHO’S MORE LIKE THE CEO” BUT RATHER“WHO HAS THE POTENTIAL TO BE THE NEXT CEO”?

10. IDEAS BIG VS SMALL

VS

10. what if you agency

EXECUTED IDEA THE IDEA THAT DIED?

WHEN I STARTEDAN AGENCY I did this....

HAD+STATS

WOMEN

%

I decided to let

• people work when and where they want• with whomever they choose to• in non-linear reiterative process• for a flat organization without the ‘boss’• where profit is shared amongst everyone• with financial and non financial rewards• with the opportunity to negotiate their reward directly with the client• using one virtual tool• in a collaborative culture that nurtures them

SH Uevolved collaboration to make ideas happen

WHAT?3000 women, client put a brief up, they reply

www.everybodyshout.com

CROWDSOURCING?nope. evolved collaboration

WHAT MAKES US DIFFERENT

2 3SHESAYS SHOUT1WOMEN

AM I RIGHT?but feedback has been great so farNO IDEA

CHECKLISTnext time you go to workwhat kind of agency you want to work for and what kind of business you want to start

1.SALARY VS REWARDS2.ONE PARTNER VS TWENTY START-UPS3.HIERARCHICAL VS FLAT4.STAFF VS COMMUNITY5.IN-HOUSE VS CROWDSOURCE6.PHYSICAL OR COULD TOOLS7.GET PAID VIA RETAINER OR IP8.SLOW VS AGILE9.FEAR VS NURTURE LEADERSHIP TYPE10.BIG VS SMALL IDEAS

WHY?because we have changed

everybodyshout.comale@everybodyshout.com

GIVE ME A SHOUT

TACK