benjamin walton — semester two
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benjamin joseph walton
third year
second semester
presentation portfolio
benjaminwalton.co.uk
benjaminwalton.blogspot.co.uk
issuu.com/benjaminwalton
Integral elements
Are there integral elements that often form key elements
within your work – in other words how do you best generate
and create your own designs/imagery?
I’d like to say that typography is one of my strong
points and the majority of my work has a mainly typographic
focus. I really enjoy photography so I like to incorporate good
photography where possible. I’m a firm believer of less is
more and that usually wiggles its way into my work somehow.
I generate my best imagery by playing around with stuff and
experimenting. I really like half tone, bitmap, abstract imagery,
texture, high contrast, striking imagery. Those sort of things.
I create a lot of things digitally.
Success
What are your strengths? Where have you been most
successful? What do you think was the reason for that
positive experience?
I’ve definitely been most successful working on projects
I’ve enjoyed, specifically the editorial pieces and record
company identity work projects. I also enjoy being a bit messy
and disregarding the grid (not entirely, but I enjoy out of the
box type placement). In my opinion a lot of design is overly
linear and I enjoy trying to make things flow whilst also using
unconventional layouts.
Personality
What are you interested in, what are you about? Do you
feel you have been able to introduce your personality and
interests in your work. In what creative direction do you
want to proceed in the future?
I’m really interested in editorial design, as well as
identity and packaging. I’d pretty much say that I’m interested
in every aspect of design, digital, print, all the things. However,
outside of design I’m very interested in music, I’d love to get
into doing more music-related design. Branding, packaging,
events, identity. That sort of thing. I’m already doing a re-
branding for a london based record label, which is due to
commence in the coming weeks. That should be fun. I really
enjoy editorial design too because it gives me a chance to
mess around with type and layouts (something I enjoy to the
fullest). I like designing for creative people, it’s great bouncing
ideas off someone.
overview
semester 2 portfolio analysis
Tullie House — C-Art Poster
The Lucid Dream — CD Packaging
The Lucid Dream — UK Tour Poster
overview
semester 2 project index
Chance Tha Rapper — Acid Rap
The Lucid Dream — Euro Tour Poster
The Lucid Dream — IRE Tour Poster
The Lucid Dream — Vinyl Sleeve Design
University Show Posters
Words by the Water Festival— Watermark
overview
semester 2 project index
Moodswings Music — Logo Proposal
Record Company ID/Vinyls
Solway Signs — Website design & build
Brickyard — Lucid Dream Gig Poster
Brickyard — G. A. Williams Gig Poster
overview
semester 2 project index
G.A Williams — Lancaster Gig Poster
Skuff — Independant Bouldering Magazine
T H E L U C I D D R E A MKO N T I K I S U I T E & T E E N AG E M A RYH O LY A R E YO U & J O H N N Y T H I E V E S D J S E T S
S A T 2 0 t h J U L Y 2 0 1 3 A T T H E B R I C K Y A R D
£ 5 . 0 0 A D V A N C E T I C K E T S A V A I L A B L E F R O M
T I C K E T W E B . C O . U K , 0 8 4 4 4 7 7 1 0 0 0 ,
T H E K I N G S H E A D & S 4
D O O R S 8 P M . A G E S 1 4 + ( A G E S 1 4 - 1 5 T O B E A C C O M P A N I E D B Y A N A D U L T ) . — F A C E B O O K . C O M / T H E L U C I D D R E A M
— T H E B R I C K Y A R D O N L I N E . C O M
— P O S T E R B Y B E N J A M I N W A L T O N . C O . U K
Poster design for a C-Art exhibition at Tullie House,
a double sided art poster print to comemorate the
exhibition, advertise the featured artists, and to be
taken home by exhibition visitors
t u l l i e h o u s e 1 d a y b r i e f : c - a r t e x h i b i t i o n
c o m m e m o r a t i v e p o s t e r
Asked by the clothing label FreeMars to produce a
tshirt design for LA based hip hop artist, Chance Tha
Rapper’s “Acid Rap” album launch. “Do something
with a cool trippy LSD vibe”.
Clients original sketch
f r e e m a r s c l o t h i n g t - s h i r t f o r c h a n c e t h a r a p p e r ’ s
‘ a c i d r a p ’ a l b u m l a u n c h
f r e e m a r s c l o t h i n g t - s h i r t f o r c h a n c e t h a r a p p e r ’ s
‘ a c i d r a p ’ a l b u m l a u n c h
f r e e m a r s c l o t h i n g t - s h i r t f o r c h a n c e t h a r a p p e r ’ s
‘ a c i d r a p ’ a l b u m l a u n c h
f r e e m a r s c l o t h i n g t - s h i r t f o r c h a n c e t h a r a p p e r ’ s
‘ a c i d r a p ’ a l b u m l a u n c h
Asked to produce a dark moody CD packaging
design for their new release “Songs of Lies and
Deceit”, which featured images of the band on the
reverse and utilised a photograph they had provided
me with. The band asked for a nice clean minimal
and classy design.
t h e l u c i d d r e a m d i g i p a k c d p a c k a g i n g
t h e l u c i d d r e a m d i g i p a k c d p a c k a g i n g
t h e l u c i d d r e a m d i g i p a k c d p a c k a g i n g
T H E L U C I D D R E A M
s o n g s o f l i e s a n d d e c e i t
s o l w a y s i g n s w e b s i t e d e s i g n & b u i l d
Design and build a very simple website for Solway
Signs, cash register and epos system retailer based
in Cumbria. The site had to have a nice clean,
modern aesthetic and utilise same blue colour as
the rest of the businesses assets. The site will be
used mainly as an online catalogue and should
direct people’s to contact the store owners via email
or telephone to further enquire about purchasing
goods.
s o l w a y s i g n s w e b s i t e d e s i g n & b u i l d
s o l w a y s i g n s w e b s i t e d e s i g n & b u i l d
s o l w a y s i g n s w e b s i t e d e s i g n & b u i l d
Asked to produce an interesting set of tour posters
for the band’s European, UK and Ireland tours, in the
same design style and utilising imagery used on the
CD packaging. Additionally I was asked to produce
some promotional images for social networking and
magazine interviews.
t h e l u c i d d r e a m a s s o r t e d t o u r p o s t e r s
Art print European tour poster
Ireland tour poster UK tour poster
Example of social networking imagery
Example of promo imagery
t h e l u c i d d r e a m a s s o r t e d t o u r p o s t e r s
t h e l u c i d d r e a m 1 2 ” l p v i n y l s l e e v e p a c k a g i n g
Asked to produce a vinyl sleeve in keeping with the same style used
on the CD packaging and tour posters. Again for their new release
“Songs of Lies and Deceit”.
t h e l u c i d d r e a m 1 2 ” l p v i n y l s l e e v e p a c k a g i n g
t h e l u c i d d r e a m 1 2 ” l p v i n y l s l e e v e p a c k a g i n g
t h e l u c i d d r e a m 1 2 ” l p v i n y l s l e e v e p a c k a g i n g
Music producer and owner of the We Are Wax record
label contacted me with regards to producing a
new logo for a label he was founding “Moodswings
Music”. Unforunately the contract fell through.
The logo had to reflect the deep bass, dark
ambience and minimalistic nature of the music his
label puts out, as well as looking modern clean and
appealing to the younger target audience.
c o m p a r e c o r d l a b e l l o g o p r o p o s a l
r e c o r d l a b e l l o g o p r o p o s a lc o m p a
c o m p a r e c o r d l a b e l l o g o p r o p o s a l
M O O D S W I N G S
Spend a day producing tickets and an A3/A2 poster
for University Of Cumbria’s final shows. Decided to
do these in my own minimalist style.
u o c 1 d a y b r i e f : f i n a l s h o w p o s t e r s
u o c 1 d a y b r i e f : f i n a l s h o w p o s t e r s
i s k u r e c o r d c o m p a n y i d e n t i t y ,
p r o m o m a t e r i a l s a n d s l e e v e d e s i g n s
Inventing a cohesive look and design style to
reflect the dark underground electronic music the
label releases. The label looks to appeal to younger
audiences who are in touch with underground
music. And people who go to dark raves and spend
the night with their hoods up. Produce stationary
examples, promo materials and packaging designs.
i s k u r e c o r d c o m p a n y i d e n t i t y ,
p r o m o m a t e r i a l s a n d s l e e v e d e s i g n s
i s k u r e c o r d c o m p a n y i d e n t i t y ,
p r o m o m a t e r i a l s a n d s l e e v e d e s i g n s
i s k u r e c o r d c o m p a n y i d e n t i t y ,
p r o m o m a t e r i a l s a n d s l e e v e d e s i g n s
i s k u r e c o r d c o m p a n y i d e n t i t y ,
p r o m o m a t e r i a l s a n d s l e e v e d e s i g n s
gig poster
(flip side, art print)
double sided gig flier
(left)
double sided release flier
advertismen
(right)
covering letter, letterhead, business cards
Produce a magloid sized editorial piece for the
Words by the Water literature festival, so festival
goers could have a bit of background information
about the featured artists and keep track of events.
The piece had to have a classic ‘literature’ feel to
it, yet still have a contemporary design, intrigue
people and catch their eye so they’d pick a copy up.
w o r d s b y t h e
w a t e r f e s t i v a l
w a t e r m a r k — f e s t i v a l g u i d e
w o r d s b y t h e
w a t e r f e s t i v a l
w a t e r m a r k — f e s t i v a l g u i d e
w o r d s b y t h e
w a t e r f e s t i v a l
w a t e r m a r k — f e s t i v a l g u i d e
THE LUCID DREAMKONTIKI SUITE & TEENAGE MARYHOLY ARE YOU & JOHNNY THIEVES DJ SETS
SAT 20th JULY 2013 AT THE BRICKYARD£5.00 ADVANCE TICKETS AVAILABLE FROM TICKETWEB.CO.UK, 08444 77 1000, THE KINGS HEAD & S4.
DOORS 8PM. AGES 14+ (AGES 14-15 TO BE ACCOMPANIED BY AN ADULT). — FACEBOOK.COM/THELUCIDDREAM — THEBRICKYARDONLINE.COM — POSTER BY BENJAMINWALTON.CO.UK
T H E L U C I D D R E A MKO N T I K I S U I T E & T E E N AG E M A RYH O LY A R E YO U & J O H N N Y T H I E V E S D J S E T S
S A T 2 0 t h J U L Y 2 0 1 3 A T T H E B R I C K Y A R D
£ 5 . 0 0 A D V A N C E T I C K E T S A V A I L A B L E F R O M
T I C K E T W E B . C O . U K , 0 8 4 4 4 7 7 1 0 0 0 ,
T H E K I N G S H E A D & S 4
D O O R S 8 P M . A G E S 1 4 + ( A G E S 1 4 - 1 5 T O B E A C C O M P A N I E D B Y A N A D U L T ) . — F A C E B O O K . C O M / T H E L U C I D D R E A M
— T H E B R I C K Y A R D O N L I N E . C O M
— P O S T E R B Y B E N J A M I N W A L T O N . C O . U K
t h e b r i c k y a r d l u c i d d r e a m g i g p o s t e r
Re-design a poster for G.A Williams brickyard gig
for his upcoming album launch. Producing an
eyecatching design featuring the guitarist himself.
t h e b r i c k y a r d g . a . w i l l i a m s g i g p o s t e r
Re-design a poster for G.A Williams Lancaster
gig for his upcoming album launch. Producing an
eyecatching design featuring the guitarist himself.
g . a . w i l l i a m s g . a . w i l l i a m s g i g p o s t e r
Design a proposal for an independant bouldering
magazine to fill the current gap in the market. The
magazine should have a snappy and eyecatching
design, reflecting the scruffy yet incredibly technical
nature of bouldering.
s k u f f i n d e p e n d a n t b o u l d e r i n g
m a g a z i n e
s k u f f i n d e p e n d a n t b o u l d e r i n g
m a g a z i n e
s k u f f i n d e p e n d a n t b o u l d e r i n g
m a g a z i n e
finalé
stuff that I have done
“this page should include stuff that you have done such as....”
won the international society of typographic designers award
won a screenprint competition by imagine-that magazine
(www.imagine-that.info)
upcoming feature in Imagine That magazine
work featured on assorted tumblr design blogs
work featured on creative review feed
did a few freelance projects here and there
freelance clients featured in uni projects include:
the lucid dream
compa / moodswings music
free mars clothing (acid rap)
solway signs
the brickyard carlisle
g. a. williams
dissertation title —
socially responsible design:
do public health promotion campaigans have a duty to dispel public
fear and stigmatisms, rather than exploiting and creating them?
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