benjamin christie - "sell-side innovation" ats, november 4, 2014

Sell-Side Innovation

About Us

2

REACHING THEGROCERY BUYER

ONLINE600+

FOOD SITES

540 BUYERS

35k ADVERTISERS

19%MONTHLYGROWTH

200+ DEALS

27 PACKAGES

Innovation Questions

• Does it solve a Problem ?

• What is the Commercial Need ?

• Does it add Value to Buyers or Publishers ?

• Can is be built into a Deal or a Package ?

• Will the Innovative Solution Scale ?

Innovation Path

• Proof of Concept is the First Stage

• Build a Prototype and Test, Test, Test

• It wont be Perfect the First Time

• Move Fast and Be Prepared to Fail or Reinvent

• Innovation often requires Partners

Publisher Console

• Version 3

• Built upon and Updated Daily via Appnexus API

• Everything a Publisher Needs

• Built with Ongoing Feedback from Publishers

• Fully Integrated into Platform (our management layer)

Publisher

Dashboard

Publisher

Downloads

Viewability Innovation

• Sell Side & Buy Side Solutions

• Collect Data by Site, Placement & Device

• 60%, 70% & 80% Viewability

• Available in Packages and Deals

• Publisher Guide on Viewability

Nielsen OCR

• Month-Long Study

• Flipped the Concept of how Nielsen OCR is used

• Demographics Mapped on Site by Site Basis

• Granularity: Targeting F21-24, F21-54

• Now Available in Packages & Deals

Reporting Innovation

• RTB Report Card for Appnexus Buyers

• Reporting for Account Managers by Territory

• Stop Buying Report / Started Buying Report

• Salesforce Based Food Reports

• Working on Alpha Report for Deals Now

IAB Rising Stars

• Dynamic Ad Units

• 300x250 / 300x600

• 728x90 / 970x90, 970x250, 970x415

• Most requested Ad Sizes

• Growing number of Buyers

Programmatic Rich Media

• Easy for Buyers & Publishers

• 260 Publishers (45%)

• 500k IMPs Daily in US

• Skins, Over the Page & Page Peels

• Expandables

Questions ?

Benjamin ChristieFounder & President

Gourmet Ads Pty Limited

benjamin@gourmetads.com

www.gourmetads.com

+1 917 259 6840