benecol planning tool
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Using the Media Optimizer
Model Setup Do not touch "Reset Model"
1) Review your media planning materials to be sure you understand key concepts
2) Use the Results page to choose or customize a frequency response function.
3) Use the "Target Groups" page to enter your target group weights.
4)
Current Media Plan
5)
6)
7)
8)
9)
NOTE: Be sure to save a copy of the "clean" Excel file before starting in case you need to go back to theoriginal assumptions and model.
Use the "Media Vehicle Input" to enter media impact weights. Remember thatdifferences in media abilities to reach targets defined in "Target Groups" will havebeen accounted for. Weights should reflect other media differences.
go the "Media Decision" page and hit F9 to observe the effect of your decisions onvehicle efficiencies. Do not change insertions yet.
Go to "Results" page and press the "Run Simulation" button. Press the "SaveOriginal Plan" button and print baseline results.
Revise the Number of Insertions on the "Media Decisions" page. Do NOT changetarget weights, media impact factors, or frequency response functions.
Go the "Results" page, hit the "Run Simulation" button. Print the revised page andcompare to baseline from 6). Repeat 7) as often as you like. Select the best planand write a memo justifying your decisions.
Once the frequency response function is set, press "Run Simulation" button to theright to load the plan statistics into the "Results" tab.
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DASHBOARD - Inputs and Results
Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7 Group 8 Original Plan StatisticSize 6.6% 2.7% 8.1% 3.3% 7.8% 3.2% 9.5% 3.9% 54.9%
Input Total cost
Norm. Weight 0.49 1.71 0.97 1.71 0.49 1.71 0.97 1.71 0.97
Exposures
Results Frequency Index
Reach 76.7% 72.2% 54.3% 53.8% 79.1% 79.4% 49.3% 49.6% 59.6% Effective Reach
Frequency 3.89 3.69 3.27 3.20 3.97 3.84 2.99 3.02 3.16 Group Attractiveness Index
GRP/Group 3.0 2.7 1.8 1.7 3.1 3.0 1.5 1.5 1.9 Media Impact Index
Total Weighted Effective Rea
Frequency Response FunctionFrequency Weight Recommended Plan S
0 0.00
1 0.50 Total cost
2 0.803 1.00 Exposures
4 1.00 Frequency Index
5 1.00 Effective Reach
6 1.00 Group Attractiveness Index
7 1.00 Media Impact Index
8 1.00 Total Weighted Effective Rea
9 1.00
GroupStatistics
AllOthers
exposure
Cost per weighted effectiveexposure
0 2 4 6 8 10
0.00
0.20
0.40
0.60
0.80
1.00Weight
Frequency
AdImpact
Linear
S-Shaped 3
S-Shaped 6
S-Shaped 9
Decline-3
Decline-6
Decline-9
MAIN MENU
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Model Assumptions & Constraints
Maximum Budget $2,000,000
Size of Total Population 199,438
5Maximum Insertions PerMedia Vehicle
MAIN MENU
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Vehicle input Do not adjust Impact Factors or Target Group Multipliers on this page.Insertions and impact Hit the F9 key before revising "Number of Insertions"
Vehicle
Online Services - Microsoft 1 1.77 6.7% $132,880 0.97 $5.86Better Homes & Gardens 0 1.01 18.8% $339,700 0.99 $9.08
Business Week 0 1.01 2.3% $103,302 0.89 $24.68
New York Times (Daily) 0 0.50 2.5% $111,636 0.80 $54.91
Wall Street Journal 0 0.50 1.9% $177,636 0.84 $112.98
TV Early News: 7:30p-8p 5 1.01 9.8% $122,667 0.97 $6.36
Radio: Rush Limbaugh 0 1.77 2.3% $52,716 0.94 $7.08
Radio: Premiere AM Drive 5 1.26 8.7% $10,179 0.92 $0.51
CNN 5 1.01 3.1% $38,953 0.98 $6.32
Fortune 0 0.76 1.9% $84,500 0.89 $33.84
AARP The Magazine 0 1.01 11.0% $385,000 1.07 $16.21
Newsweek 0 0.76 9.8% $200,000 0.92 $14.73
Cooking Light 1 1.01 5.0% $63,600 0.95 $6.75
TV Guide 5 0.50 14.0% $166,100 0.99 $11.91
USA Today 0 1.01 2.8% $78,900 0.94 $14.85
The New Yorker 0 0.76 1.4% $54,940 0.86 $30.37
Parade 0 1.01 39.3% $794,000 0.93 $10.82
TV Daytime: 9:00a-4p 4 1.01 2.8% $23,981 1.00 $4.33
n/a 0 n/a n/a n/a n/a n/a
n/a 0 n/a n/a n/a n/a n/a
Number ofinsertions
NormalizedImpactfactor
1-issuereach
Cost in(000)
Target GrpMultiplier
TargetWeighted
CPM
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Total Audience Identified 100%
Normalization Factor 1.03
199,438
Group 1 Group 2
Group Name Group 1 Group Name Group 2
% of Media Audience 6.6% % of Media Audience 2.7%
## Weighting Factor 7 ### Weighting Factor
0.49 1.71
Marital Status Married 4 Marital Status Married
Kids Under 18 (yes/no) No 3 Kids Under 18 (yes/no) No
Gender Male 1 Gender Male
Age Range 45 to Up yrs Age Range 45 to Up
Household Income $50,000 to Up Household Income $50,000 to Up
Other Identifiers/Notes County A+B Other Identifiers/Notes County C+D
Group 3 Group 4
Group Name Group 3 Group Name Group 4
% of Media Audience 8.1% % of Media Audience 3.3%
## Weighting Factor 5 ### Weighting Factor
0.97 1.71
Marital Status Married 4 Marital Status Married
Kids Under 18 (yes/no) No 3 Kids Under 18 (yes/no) No
Gender Male 1 Gender Male
Age Range 45 to Up yrs Age Range 45 to Up
Household Income $0 to $55,000 Household Income $0 to $55,000
Other Identifiers/Notes County A+B Other Identifiers/Notes County C+D
Group 5 Group 6
Group Name Group 5 Group Name Group 6
Total Potential Population (In000's)
Normalized Weighting Normalized Weighting
Normalized Weighting Normalized Weighting
DIRECTIONS: Use the drop down menu to adjust "Weighting Factor". Leave the other choshown.
MAIN MENU
Worse Than Average (.5x) Much Better Than Average (1.
Doesn't Matter Doesn't MatterDoesn't MatterDoesn't MatterDoesn't Matter
Doesn't Matter Doesn't Matter
Male Male
Average (1x) Much Better Than Average (1.
Doesn't MatterDoesn't MatterDoesn't Matter Doesn't MatterDoesn't MatterDoesn't MatterDoesn't MatterDoesn't Matter
Doesn't Matter Doesn't Matter
Male Male
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% of Media Audience 7.8% % of Media Audience 3.2%
## Weighting Factor 7 ### Weighting Factor
0.49 1.71
Marital Status Married 4 Marital Status Married
Kids Under 18 (yes/no) No 3 Kids Under 18 (yes/no) No
Gender Male 2 Gender Male
Age Range 45 to Up yrs Age Range 25 to 55
Household Income $50,000 to Up Household Income $50,000 to Up
Other Identifiers/Notes County A+B Other Identifiers/Notes County C+D
Group 7 Group 8
Group Name Group 7 Group Name Group 8
% of Media Audience 9.5% % of Media Audience 3.9%
## Weighting Factor 5 ### Weighting Factor
0.97 1.71
Marital Status Married 4 Marital Status Married
Kids Under 18 (yes/no) No 3 Kids Under 18 (yes/no) No
Gender Male 2 Gender Male
Age Range 45 to Up yrs Age Range 45 to Up
Household Income $0 to $55,000 Household Income $0 to $55,00
Other Identifiers/Notes County A+B Other Identifiers/Notes County C+D
Group 9 Summary % of Media Impact
Group Name All Others Group 1 7% 0.50
% of Media Audience 54.9% Group 2 3% 1.75
## Weighting Factor 5 Group 3 8% 1.00
0.97 Group 4 3% 1.75
Marital Status Married 4 Group 5 8% 0.50Kids Under 18 (yes/no) No 3 Group 6 3% 1.75
Gender Male 3 Group 7 10% 1.00
Normalized Weighting Normalized Weighting
Normalized Weighting Normalized Weighting
Normalized Weighting
Worse Than Average (.5x) Much Better Than Average (1.
Doesn't MatterDoesn't MatterDoesn't Matter Doesn't MatterDoesn't MatterDoesn't MatterDoesn't MatterDoesn't Matter
Doesn't Matter Doesn't Matter
Female Female
Average (1x) Much Better Than Average (1.
Doesn't MatterDoesn't MatterDoesn't Matter Doesn't MatterDoesn't MatterDoesn't MatterDoesn't MatterDoesn't Matter
Doesn't Matter Doesn't Matter
Female Female
Average (1x)
Doesn't MatterDoesn't MatterDoesn't MatterDoesn't MatterDoesn't Matter
Doesn't Matter
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Age Range 0 to 45 yrs Group 8 4% 1.75
Household Income $0 to Up Group 9 55% 1.00
Other Identifiers/Notes All Counties Sum 100% 11
Doesn't Matter
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MAIN MENU
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ormalized Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7 Group 8 Group 9
0.49 0.487 1.705 0.974 1.705 0.487 1.705 0.974 1.705 0.974
1.71
0.97
1.71
0.49
1.71
0.97
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1.71
0.97
10.7
1
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Media Vehicles Input
Active # Media Name Impact Factor
1 Online Services - Microsoft 13,288 $132,880
2 Better Homes & Gardens 37,570 $339,700
3 Business Week 4,666 $103,302
4 New York Times (Daily) 5,031 $111,636
5 Wall Street Journal 3,718 $177,636
6 TV Early News: 7:30p-8p 19,627 $122,667
7 Radio: Rush Limbaugh 4,509 $52,716
8 Radio: Premiere AM Drive 17,343 $10,179
9 CNN 6,232 $38,953
10 Fortune 3,728 $84,500
11 AARP The Magazine 22,000 $385,000
12 Newsweek 19,454 $200,000
13 Cooking Light 9,879 $63,600
14 TV Guide 27,982 $166,100
15 USA Today 5,616 $78,900
16 The New Yorker 2,767 $54,940
17 Parade 78,385 $794,000
18 TV Daytime: 9:00a-4p 5,500 $23,981
19 n/a n/a n/a
20 n/a n/a n/a
1 Online Srvcs: Microsoft 13,288 $132,880
2 Better Homes & Gardens 37,570 $339,700
1-issue
reach(TotalAdults'000)
Advertising Costs
DIRECTIONS: Select the appropriate "Impact Factor" for Media 1-18.leave other values as shown.
Yes Much Better Than Average (1.
Yes Average (1x)
Yes Average (1x)
Yes Worse Than Average (.5x)
Yes Worse Than Average (.5x)
Yes Average (1x)
Yes Much Better Than Average (1.
Yes Slightly Better Than Average (
Yes Average (1x)
Yes Slightly Worse Than Average (.
Yes Average (1x)
Yes Slightly Worse Than Average (.
Yes Average (1x)
Yes Worse Than Average (.5x)
Yes Average (1x)
Yes Slightly Worse Than Average (.
Yes Average (1x)
Yes Average (1x)
No Average (1x)
No Average (1x)
Average (1x)
Average (1x)
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3 Business Week 4,666 $103,302
4 Cooking Light 9,879 $63,600
5 Family Circle 4,200 $210,100
6 Fortune 3,728 $84,500
7 AARP The Magazine 22,000 $385,000
8 Newsweek 19,454 $200,000
9 New York Times (Daily) 5,031 $111,636
10 The New Yorker 2,767 $54,940
11 Parade 78,385 $794,000
12 People 36,026 $180,000
13 Reader's Digest 39,691 $221,600
14 Road & Track 4,810 $90,303
15 Sports Illustrated 3,210 $226,000
16 Time 24,000 $202,000
17 TV Guide 27,982 $166,100
18 USA Today 5,616 $78,900
19 USA Weekend 50,000 $1,205,000
20 Wall Street Journal 3,718 $177,636
21 TV Daytime: 9:00a-4p 5,500 $23,981
22 TV Early News: 7:30p-8p 19,627 $122,667
23 TV Prime Time: 8:00p-11p 22,034 $271,896
24 TV Late Fringe: 11:30p-1a 5,558 $55,522
25 CNN 6,232 $38,953
26 ESPN 5,059 $24,028
27 Food Network 1,581 $6,721
28 Lifetime 4,082 $20,004
29 QVC 795 $4,341
30 The Weather Channel 6,065 $33,355
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
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31 Radio: Dow Jones / WSJ 8,832 $142,853
32 Radio: Rush Limbaugh 4,509 $52,716
33 Radio: Premiere AM Drive 17,343 $10,179
34 Radio: Premiere Core 9,733 $190,015
35 Radio: Westwood-CBS 29,233 $230,951
Average (1x)
Average (1x)
Average (1x)
Average (1x)
Average (1x)
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Group 1 Group 2 Group 3 Group 4 Group 5
$10.00 2.0 8.0% 3.6% 3.1% 1.4% 10.4%
$9.04 2.0 4.1% 1.9% 3.0% 1.4% 18.4%
$22.14 2.0 19.4% 5.2% 4.8% 1.3% 14.7%
$22.19 2.0 21.0% 2.2% 4.4% 0.5% 22.8%
$47.78 2.0 24.0% 4.8% 3.7% 0.8% 18.3%
$6.25 2.0 9.4% 3.9% 6.5% 2.8% 12.3%
$11.69 2.0 19.7% 6.5% 12.5% 4.1% 15.1%
$0.59 2.0 17.4% 5.1% 10.1% 3.0% 15.9%
$6.25 2.0 11.8% 5.3% 7.4% 3.4% 13.4%
$22.67 2.0 17.2% 3.2% 4.3% 0.8% 10.7%
$17.50 2.0 9.0% 4.8% 12.3% 6.7% 18.4%
$10.28 2.0 13.8% 4.0% 6.5% 1.9% 13.6%
$6.44 2.0 3.6% 1.3% 2.0% 0.7% 24.9%
$5.94 2.0 5.4% 2.3% 5.7% 2.4% 9.0%
$14.05 2.0 16.5% 6.2% 4.7% 1.8% 9.1%
$19.86 2.0 17.2% 3.5% 6.7% 1.4% 21.2%
$10.13 2.0 11.4% 3.2% 7.1% 2.0% 15.2%
$4.36 2.0 5.6% 2.4% 6.6% 2.9% 12.3%
n/a n/a n/a n/a n/a n/a n/a
n/a n/a n/a n/a n/a n/a n/a
$10.00 2.0 8.0% 3.6% 3.1% 1.4% 10.4%
$9.04 2.0 4.1% 1.9% 3.0% 1.4% 18.4%
Cost perThousan
d
Ratio ofAudience
to thoseViewinga SingleInstance
Media is most similarto which National
Media?
Online Srvcs: Microsoft
Better Homes & Gardens
Business Week
New York Times (Daily)
Wall Street Journal
TV Early News: 7:30p-8p
Radio: Rush Limbaugh
Radio: Premiere AM Drive
CNN
Fortune
AARP The Magazine
Newsweek
Cooking Light
TV Guide
USA Today
The New Yorker
Parade
TV Daytime: 9:00a-4p
Custom (Enter to Right)
Custom (Enter to Right)
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$22.14 2.0 19.4% 5.2% 4.8% 1.3% 14.7%
$6.44 2.0 3.6% 1.3% 2.0% 0.7% 24.9%
$50.02 2.0 1.6% 0.8% 1.6% 0.8% 19.8%
$22.67 2.0 17.2% 3.2% 4.3% 0.8% 10.7%
$17.50 2.0 9.0% 4.8% 12.3% 6.7% 18.4%
$10.28 2.0 13.8% 4.0% 6.5% 1.9% 13.6%
$22.19 2.0 21.0% 2.2% 4.4% 0.5% 22.8%
$19.86 2.0 17.2% 3.5% 6.7% 1.4% 21.2%
$10.13 2.0 11.4% 3.2% 7.1% 2.0% 15.2%
$5.00 2.0 5.7% 1.7% 3.8% 1.1% 13.8%
$5.58 2.0 7.3% 3.6% 7.0% 3.5% 13.6%
$18.77 2.0 14.2% 5.1% 6.9% 2.5% 1.9%
$70.40 2.0 10.8% 3.7% 6.8% 2.4% 3.4%
$8.42 2.0 11.5% 3.2% 7.0% 2.0% 12.8%
$5.94 2.0 5.4% 2.3% 5.7% 2.4% 9.0%
$14.05 2.0 16.5% 6.2% 4.7% 1.8% 9.1%
$24.10 2.0 8.3% 4.9% 6.2% 3.7% 12.0%
$47.78 2.0 24.0% 4.8% 3.7% 0.8% 18.3%
$4.36 2.0 5.6% 2.4% 6.6% 2.9% 12.3%
$6.25 2.0 9.4% 3.9% 6.5% 2.8% 12.3%
$12.34 2.0 7.5% 3.2% 7.2% 3.1% 9.8%
$9.99 2.0 7.0% 2.6% 7.3% 2.7% 7.5%
$6.25 2.0 11.8% 5.3% 7.4% 3.4% 13.4%
$4.75 2.0 12.9% 6.2% 7.5% 3.7% 5.9%
$4.25 2.0 7.0% 2.2% 5.3% 1.7% 15.6%
$4.90 2.0 3.6% 1.8% 3.4% 1.7% 14.1%
$5.46 2.0 5.1% 3.0% 4.8% 2.8% 14.1%
$5.50 2.0 9.5% 5.2% 6.9% 3.9% 11.8%
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$16.17 2.0 22.6% 3.7% 10.0% 1.6% 20.1%
$11.69 2.0 19.7% 6.5% 12.5% 4.1% 15.1%
$0.59 2.0 17.4% 5.1% 10.1% 3.0% 15.9%
$19.52 2.0 3.4% 1.3% 2.3% 0.9% 4.8%
$7.90 2.0 14.7% 5.3% 8.1% 3.0% 14.2%
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Group 6 Group 7 Group 8
4.7% 3.1% 1.4% 64.3% 1.75 1.77 2 1 1
8.5% 10.6% 4.9% 47.2% 1 1.01 5 1 2
3.9% 2.8% 0.7% 47.2% 1 1.01 5 1 3
2.4% 3.7% 0.4% 42.6% 0.5 0.50 7 1 9
3.6% 2.2% 0.4% 42.2% 0.5 0.50 7 1 20
5.1% 6.6% 2.7% 50.7% 1 1.01 5 1 22
4.9% 7.4% 2.4% 27.4% 1.75 1.77 2 1 32
4.7% 7.2% 2.1% 34.5% 1.25 1.26 4 1 33
6.0% 6.6% 2.9% 43.2% 1 1.01 5 1 25
2.0% 2.1% 0.4% 59.3% 0.75 0.76 6 1 6
9.7% 19.4% 10.2% 9.5% 1 1.01 5 1 7
3.9% 4.9% 1.4% 50.0% 0.75 0.76 6 1 8
9.2% 10.5% 3.8% 44.0% 1 1.01 5 1 4
3.8% 7.3% 3.0% 61.1% 0.5 0.50 7 1 17
3.4% 2.0% 0.7% 55.6% 1 1.01 5 1 18
4.3% 6.4% 1.3% 38.0% 0.75 0.76 6 1 10
4.2% 7.3% 2.0% 47.6% 1 1.01 5 1 11
5.3% 11.1% 4.7% 49.1% 1 1.01 5 1 21
n/a n/a n/a n/a n/a n/a 5 2 36
n/a n/a n/a n/a n/a n/a 5 2 36
4.7% 3.1% 1.4% 64.3% 1 1.01 5
8.5% 10.6% 4.9% 47.2% 1 1.01 5
AllOthers
ImpactValue
Normalized Impact
Value
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3.9% 2.8% 0.7% 47.2% 1 1.01 5
9.2% 10.5% 3.8% 44.0% 1 1.01 5
9.6% 15.3% 7.3% 43.2% 1 1.01 5
2.0% 2.1% 0.4% 59.3% 1 1.01 5
9.7% 19.4% 10.2% 9.5% 1 1.01 5
3.9% 4.9% 1.4% 50.0% 1 1.01 5
2.4% 3.7% 0.4% 42.6% 1 1.01 5
4.3% 6.4% 1.3% 38.0% 1 1.01 5
4.2% 7.3% 2.0% 47.6% 1 1.01 5
4.1% 7.0% 2.0% 60.8% 1 1.01 5
6.7% 10.1% 5.0% 43.2% 1 1.01 5
0.7% 0.7% 0.3% 67.7% 1 1.01 5
1.2% 1.7% 0.6% 69.4% 1 1.01 5
3.6% 6.0% 1.7% 52.2% 1 1.01 5
3.8% 7.3% 3.0% 61.1% 1 1.01 5
3.4% 2.0% 0.7% 55.6% 1 1.01 5
7.1% 7.0% 4.1% 46.7% 1 1.01 5
3.6% 2.2% 0.4% 42.2% 1 1.01 5
5.3% 11.1% 4.7% 49.1% 1 1.01 5
5.1% 6.6% 2.7% 50.7% 1 1.01 5
4.2% 7.3% 3.1% 54.6% 1 1.01 5
2.8% 6.0% 2.2% 61.9% 1 1.01 5
6.0% 6.6% 2.9% 43.2% 1 1.01 5
2.8% 2.6% 1.3% 57.1% 1 1.01 5
4.9% 9.2% 2.9% 51.2% 1 1.01 5
7.1% 10.2% 5.1% 53.0% 1 1.01 5
8.2% 10.2% 5.9% 45.9% 1 1.01 5
6.5% 6.6% 3.6% 46.0% 1 1.01 5
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3.2% 6.9% 1.1% 30.8% 1 1.01 5
4.9% 7.4% 2.4% 27.4% 1 1.01 5
4.7% 7.2% 2.1% 34.5% 1 1.01 5
1.8% 2.6% 1.0% 81.9% 1 1.01 5
5.1% 6.1% 2.2% 41.3% 1 1.01 5
0.99Normalization
Factor
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Calculations General % of Z Audience in Grp Y
nr Media Group 1 Group 2 Group 3 Group 4 Group 5
Online Services - Micros 6.7% 2.0 8.0% 3.6% 3.1% 1.4% 10.4%
Better Homes & Garden 18.8% 2 4.1% 1.9% 3.0% 1.4% 18.4%
Business Week 2.3% 2 19.4% 5.2% 4.8% 1.3% 14.7%
New York Times (Daily) 2.5% 2 21.0% 2.2% 4.4% 0.5% 22.8%
Wall Street Journal 1.9% 2 24.0% 4.8% 3.7% 0.8% 18.3%
TV Early News: 7:30p-8p 9.8% 2 9.4% 3.9% 6.5% 2.8% 12.3%
Radio: Rush Limbaugh 2.3% 2 19.7% 6.5% 12.5% 4.1% 15.1%
Radio: Premiere AM Driv 8.7% 2 17.4% 5.1% 10.1% 3.0% 15.9%
CNN 3.1% 2 11.8% 5.3% 7.4% 3.4% 13.4%
Fortune 1.9% 2 17.2% 3.2% 4.3% 0.8% 10.7% AARP The Magazine 11.0% 2 9.0% 4.8% 12.3% 6.7% 18.4%
Newsweek 9.8% 2 13.8% 4.0% 6.5% 1.9% 13.6%
Cooking Light 5.0% 2 3.6% 1.3% 2.0% 0.7% 24.9%
TV Guide 14.0% 2 5.4% 2.3% 5.7% 2.4% 9.0%
USA Today 2.8% 2 16.5% 6.2% 4.7% 1.8% 9.1%
The New Yorker 1.4% 2 17.2% 3.5% 6.7% 1.4% 21.2% Parade 39.3% 2 11.4% 3.2% 7.1% 2.0% 15.2%
TV Daytime: 9:00a-4p 2.8% 2 5.6% 2.4% 6.6% 2.9% 12.3%
n/a n/a n/a n/a n/a n/a n/a n/a
n/a n/a n/a n/a n/a n/a n/a n/a
1 Online Srvcs: Microsoft 6.7% 2.0 8.0% 3.6% 3.1% 1.4% 10.4%
2 Better Homes & Gardens 18.8% 2.0 4.1% 1.9% 3.0% 1.4% 18.4%
3 Business Week 2.3% 2.0 19.4% 5.2% 4.8% 1.3% 14.7%
4 Cooking Light 5.0% 2.0 3.6% 1.3% 2.0% 0.7% 24.9%
5 Family Circle 2.1% 2.0 1.6% 0.8% 1.6% 0.8% 19.8%
6 Fortune 1.9% 2.0 17.2% 3.2% 4.3% 0.8% 10.7%
7 AARP The Magazine 11.0% 2.0 9.0% 4.8% 12.3% 6.7% 18.4%
8 Newsweek 9.8% 2.0 13.8% 4.0% 6.5% 1.9% 13.6%
9 New York Times (Daily) 2.5% 2.0 21.0% 2.2% 4.4% 0.5% 22.8%
10 The New Yorker 1.4% 2.0 17.2% 3.5% 6.7% 1.4% 21.2%
11 Parade 39.3% 2.0 11.4% 3.2% 7.1% 2.0% 15.2%
12 People 18.1% 2.0 5.7% 1.7% 3.8% 1.1% 13.8%
13 Reader's Digest 19.9% 2.0 7.3% 3.6% 7.0% 3.5% 13.6%
14 Road & Track 2.4% 2.0 14.2% 5.1% 6.9% 2.5% 1.9%
15 Sports Illustrated 1.6% 2.0 10.8% 3.7% 6.8% 2.4% 3.4%
16 Time 12.0% 2.0 11.5% 3.2% 7.0% 2.0% 12.8%
17 TV Guide 14.0% 2.0 5.4% 2.3% 5.7% 2.4% 9.0%
18 USA Today 2.8% 2.0 16.5% 6.2% 4.7% 1.8% 9.1%
19 USA Weekend 25.1% 2.0 8.3% 4.9% 6.2% 3.7% 12.0%
20 Wall Street Journal 1.9% 2.0 24.0% 4.8% 3.7% 0.8% 18.3%
21 TV Daytime: 9:00a-4p 2.8% 2.0 5.6% 2.4% 6.6% 2.9% 12.3%
22 TV Early News: 7:30p-8p 9.8% 2.0 9.4% 3.9% 6.5% 2.8% 12.3%
23 TV Prime Time: 8:00p-11p 11.0% 2.0 7.5% 3.2% 7.2% 3.1% 9.8%
24 TV Late Fringe: 11:30p-1a 2.8% 2.0 7.0% 2.6% 7.3% 2.7% 7.5%
25 CNN 3.1% 2.0 11.8% 5.3% 7.4% 3.4% 13.4%
AdultAudience% of total
CumeMultiplier
MAIN MENU
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Frequency percentages per Group Sample #: 200
Grp1 Grp2 Grp3 Grp4 Grp5 Grp6 Grp7 Grp8 Grp9
Reach 76.7% 72.2% 54.3% 53.8% 79.1% 79.4% 49.3% 49.6% 59.6%
Frequency 3.89 3.69 3.27 3.20 3.97 3.84 2.99 3.02 3.16Multiplier 3.0 2.7 1.8 1.7 3.1 3.0 1.5 1.5 1.9
Exposures 596 533 355 344 628 609 295 300 377
Total Expo Count % 1 2 3 4 5 6 7
0 646 36% 38% 37% 37% 39% 38% 38% 37%
1 155 9% 10% 11% 10% 10% 8% 10% 9%
2 251 14% 12% 12% 12% 13% 13% 12% 13%
3 267 15% 14% 14% 15% 15% 14% 14% 13%
4 172 10% 9% 10% 10% 9% 11% 10% 10%
5 140 8% 7% 5% 5% 5% 6% 6% 6%
6 74 4% 4% 4% 4% 4% 4% 4% 4%
7 35 2% 3% 4% 3% 3% 3% 3% 4%8 26 1% 2% 2% 2% 2% 1% 2% 2%
9+ 14 1% 1% 0% 1% 1% 1% 1% 1%
99% 100% 100% 99% 99% 99% 100% 99%
Main Menu
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Total
8 9 10 AVG
38% 38% 37% 38%
10% 11% 9% 10%
13% 12% 13% 13%
14% 13% 14% 14%
11% 10% 11% 10%
6% 6% 5% 6%
4% 4% 5% 4%
2% 3% 3% 3%2% 2% 1% 2%
1% 1% 1% 1%
99% 99% 99% 99%
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Page
Groups Frequency
TOTAL SAMPLE 200
Group 1 Group 2
Run # Reach Frequency Reach Frequency
Current 79% 3.66 69% 3.881 81% 3.89 68% 3.48
2 71% 4.12 75% 3.91
3 73% 3.84 73% 3.79
4 77% 3.82 75% 3.78
5 80% 3.67 70% 3.66
6 79% 3.75 69% 3.72
7 78% 3.58 75% 3.79
8 82% 4.41 72% 3.54
9 70% 3.79 72% 3.79
10 78% 4.01 75% 3.46
Average 77% 3.89 72% 3.69
Total Insertions 1 0 0 0
1 1 0 0 0
2 0 0 0 0
3 0 0 0 0
4 0 0 0 0
5 0 0 0 0
6 0 0 0 0
7 0 0 0 08 0 0 0 0
9 0 0 0 0
10 0 0 0 0
GROUP 1
Consumer
Group Reach 8% 12% 7% 8%
Cume Multiplier 2 2 2 2
Cume Prob 16% 23% 14% 16%Within Cume 50% 50% 50% 50%
GROUP 2
Consumer
Online Services- Microsoft
Better Homes& Gardens
BusinessWeek
New YorkTimes(Daily)
Online Services- Microsoft
Better Homes& Gardens
BusinessWeek
New YorkTimes(Daily)
Online Services- Microsoft
Better Homes& Gardens
BusinessWeek
New YorkTimes(Daily)
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Page
Group Reach 9% 13% 5% 2%
Cume Multiplier 2 2 2 2
Cume Prob 18% 27% 9% 4%
Within Cume 50% 50% 50% 50%
GROUP 3
Consumer
Group Reach 3% 7% 1% 1%
Cume Multiplier 2 2 2 2
Cume Prob 5% 14% 3% 3%
Within Cume 50% 50% 50% 50%
GROUP 4
Consumer
Group Reach 3% 8% 1% 0%
Cume Multiplier 2 2 2 2
Cume Prob 6% 16% 2% 1%
Within Cume 50% 50% 50% 50%
GROUP 5
Consumer
Group Reach 9% 44% 4% 7%Cume Multiplier 2 2 2 2
Cume Prob 18% 89% 9% 15%
Within Cume 50% 50% 50% 50%
GROUP 6
Consumer
Group Reach 10% 50% 3% 2%
Cume Multiplier 2 2 2 2
Cume Prob 20% 95% 6% 4%Within Cume 50% 53% 50% 50%
GROUP 7
Consumer
Online Services- Microsoft
Better Homes& Gardens
BusinessWeek
New YorkTimes(Daily)
Online Services- Microsoft
Better Homes& Gardens
BusinessWeek
New York
Times(Daily)
Online Services- Microsoft
Better Homes& Gardens
BusinessWeek
New YorkTimes(Daily)
Online Services- Microsoft
Better Homes& Gardens
BusinessWeek
New YorkTimes(Daily)
Online Services- Microsoft
Better Homes& Gardens
BusinessWeek
New YorkTimes(Daily)
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Page
Group Reach 2% 21% 1% 1%
Cume Multiplier 2 2 2 2
Cume Prob 4% 42% 1% 2%
Within Cume 50% 50% 50% 50%
GROUP 8
Consumer
Group Reach 2% 24% 0% 0%
Cume Multiplier 2 2 2 2
Cume Prob 5% 47% 1% 1%
Within Cume 50% 50% 50% 50%
GROUP 9
Consumer
Group Reach 8% 16% 2% 2%
Cume Multiplier 2 2 2 2
Cume Prob 16% 32% 4% 4%
Within Cume 50% 50% 50% 50%
GROUP 1
Consumer #
1 0 0 0 02 0 0 0 03 0 0 0 0
4 0 0 0 05 0 0 0 06 0 0 0 07 0 0 0 08 0 0 0 09 0 0 0 0
10 0 0 0 011 0 0 0 012 1 0 0 013 0 0 0 014 0 0 0 015 1 0 0 0
16 0 0 0 017 0 0 0 018 0 0 0 019 0 0 0 020 0 0 0 021 0 0 0 022 0 0 0 023 0 0 0 0
Online Services- Microsoft
Better Homes& Gardens
BusinessWeek
New YorkTimes(Daily)
Online Services- Microsoft
Better Homes& Gardens
BusinessWeek
New York
Times(Daily)
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Page
24 0 0 0 025 0 0 0 026 1 0 0 027 0 0 0 028 0 0 0 029 0 0 0 0
30 0 0 0 031 0 0 0 032 0 0 0 033 1 0 0 034 0 0 0 035 0 0 0 036 0 0 0 037 1 0 0 038 0 0 0 039 0 0 0 040 0 0 0 041 0 0 0 0
42 0 0 0 043 0 0 0 044 1 0 0 045 0 0 0 046 0 0 0 047 0 0 0 048 0 0 0 049 0 0 0 050 0 0 0 051 0 0 0 052 0 0 0 053 0 0 0 0
54 0 0 0 055 0 0 0 056 0 0 0 057 0 0 0 058 0 0 0 059 0 0 0 060 0 0 0 061 0 0 0 062 0 0 0 063 0 0 0 064 0 0 0 065 0 0 0 0
66 1 0 0 067 0 0 0 068 0 0 0 069 1 0 0 070 0 0 0 071 0 0 0 072 0 0 0 073 0 0 0 0
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Page
74 0 0 0 075 0 0 0 076 0 0 0 077 0 0 0 078 0 0 0 079 0 0 0 0
80 1 0 0 081 1 0 0 082 0 0 0 083 0 0 0 084 0 0 0 085 0 0 0 086 0 0 0 087 0 0 0 088 0 0 0 089 0 0 0 090 0 0 0 091 0 0 0 0
92 0 0 0 093 0 0 0 094 0 0 0 095 0 0 0 096 0 0 0 097 0 0 0 098 0 0 0 099 0 0 0 0100 0 0 0 0101 0 0 0 0102 0 0 0 0103 0 0 0 0
104 0 0 0 0105 0 0 0 0106 0 0 0 0107 0 0 0 0108 0 0 0 0109 0 0 0 0110 0 0 0 0111 0 0 0 0112 0 0 0 0113 0 0 0 0114 0 0 0 0115 0 0 0 0
116 0 0 0 0117 0 0 0 0118 0 0 0 0119 1 0 0 0120 0 0 0 0121 0 0 0 0122 0 0 0 0123 0 0 0 0
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Page
124 0 0 0 0125 0 0 0 0126 0 0 0 0127 1 0 0 0128 0 0 0 0129 0 0 0 0
130 0 0 0 0131 1 0 0 0132 0 0 0 0133 0 0 0 0134 0 0 0 0135 0 0 0 0136 0 0 0 0137 0 0 0 0138 0 0 0 0139 0 0 0 0140 1 0 0 0141 0 0 0 0
142 0 0 0 0143 0 0 0 0144 0 0 0 0145 0 0 0 0146 0 0 0 0147 0 0 0 0148 0 0 0 0149 1 0 0 0150 1 0 0 0151 0 0 0 0152 0 0 0 0153 0 0 0 0
154 0 0 0 0155 0 0 0 0156 0 0 0 0157 0 0 0 0158 1 0 0 0159 0 0 0 0160 1 0 0 0161 0 0 0 0162 0 0 0 0163 0 0 0 0164 0 0 0 0165 0 0 0 0
166 0 0 0 0167 0 0 0 0168 0 0 0 0169 1 0 0 0170 0 0 0 0171 0 0 0 0172 0 0 0 0173 0 0 0 0
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Page
174 0 0 0 0175 0 0 0 0176 0 0 0 0177 0 0 0 0178 0 0 0 0179 0 0 0 0
180 0 0 0 0181 0 0 0 0182 0 0 0 0183 0 0 0 0184 0 0 0 0185 0 0 0 0186 0 0 0 0187 0 0 0 0188 0 0 0 0189 0 0 0 0190 0 0 0 0191 0 0 0 0
192 0 0 0 0193 0 0 0 0194 0 0 0 0195 0 0 0 0196 0 0 0 0197 1 0 0 0198 0 0 0 0199 0 0 0 0200 0 0 0 0
GROUP 2
Consumer #1 1 0 0 02 0 0 0 03 0 0 0 04 0 0 0 05 0 0 0 06 0 0 0 07 0 0 0 08 0 0 0 09 0 0 0 0
10 1 0 0 011 0 0 0 0
12 0 0 0 013 0 0 0 014 1 0 0 015 0 0 0 016 0 0 0 017 0 0 0 018 0 0 0 019 0 0 0 0
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Page
20 0 0 0 021 0 0 0 022 0 0 0 023 0 0 0 024 0 0 0 025 0 0 0 0
26 0 0 0 027 0 0 0 028 0 0 0 029 0 0 0 030 0 0 0 031 0 0 0 032 1 0 0 033 0 0 0 034 0 0 0 035 0 0 0 036 0 0 0 037 0 0 0 0
38 1 0 0 039 0 0 0 040 0 0 0 041 0 0 0 042 0 0 0 043 0 0 0 044 0 0 0 045 0 0 0 046 0 0 0 047 1 0 0 048 0 0 0 049 0 0 0 0
50 0 0 0 051 0 0 0 052 0 0 0 053 1 0 0 054 0 0 0 055 0 0 0 056 0 0 0 057 0 0 0 058 0 0 0 059 0 0 0 060 0 0 0 061 0 0 0 0
62 0 0 0 063 1 0 0 064 0 0 0 065 0 0 0 066 0 0 0 067 0 0 0 068 0 0 0 069 0 0 0 0
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Page
70 0 0 0 071 0 0 0 072 0 0 0 073 0 0 0 074 0 0 0 075 0 0 0 0
76 0 0 0 077 0 0 0 078 0 0 0 079 0 0 0 080 0 0 0 081 0 0 0 082 0 0 0 083 1 0 0 084 1 0 0 085 0 0 0 086 0 0 0 087 0 0 0 0
88 1 0 0 089 0 0 0 090 0 0 0 091 0 0 0 092 0 0 0 093 0 0 0 094 0 0 0 095 0 0 0 096 0 0 0 097 0 0 0 098 0 0 0 099 1 0 0 0
100 0 0 0 0101 0 0 0 0102 0 0 0 0103 1 0 0 0104 0 0 0 0105 0 0 0 0106 0 0 0 0107 1 0 0 0108 0 0 0 0109 0 0 0 0110 0 0 0 0111 1 0 0 0
112 0 0 0 0113 0 0 0 0114 0 0 0 0115 0 0 0 0116 0 0 0 0117 0 0 0 0118 0 0 0 0119 0 0 0 0
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Page
120 0 0 0 0121 0 0 0 0122 0 0 0 0123 0 0 0 0124 0 0 0 0125 0 0 0 0
126 1 0 0 0127 0 0 0 0128 0 0 0 0129 0 0 0 0130 0 0 0 0131 0 0 0 0132 0 0 0 0133 0 0 0 0134 0 0 0 0135 0 0 0 0136 0 0 0 0137 0 0 0 0
138 0 0 0 0139 0 0 0 0140 0 0 0 0141 0 0 0 0142 0 0 0 0143 0 0 0 0144 0 0 0 0145 0 0 0 0146 0 0 0 0147 1 0 0 0148 0 0 0 0149 0 0 0 0
150 0 0 0 0151 0 0 0 0152 0 0 0 0153 0 0 0 0154 0 0 0 0155 0 0 0 0156 1 0 0 0157 0 0 0 0158 0 0 0 0159 0 0 0 0160 0 0 0 0161 0 0 0 0
162 0 0 0 0163 0 0 0 0164 0 0 0 0165 0 0 0 0166 0 0 0 0167 0 0 0 0168 0 0 0 0169 0 0 0 0
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Page
170 0 0 0 0171 0 0 0 0172 0 0 0 0173 0 0 0 0174 0 0 0 0175 0 0 0 0
176 0 0 0 0177 0 0 0 0178 0 0 0 0179 0 0 0 0180 0 0 0 0181 0 0 0 0182 0 0 0 0183 0 0 0 0184 0 0 0 0185 0 0 0 0186 0 0 0 0187 0 0 0 0
188 0 0 0 0189 0 0 0 0190 1 0 0 0191 1 0 0 0192 0 0 0 0193 0 0 0 0194 0 0 0 0195 0 0 0 0196 0 0 0 0197 0 0 0 0198 0 0 0 0199 0 0 0 0
200 0 0 0 0
GROUP 3
Consumer #
1 0 0 0 02 0 0 0 03 0 0 0 04 0 0 0 05 0 0 0 06 0 0 0 07 0 0 0 0
8 0 0 0 09 0 0 0 0
10 0 0 0 011 0 0 0 012 0 0 0 013 0 0 0 014 0 0 0 015 0 0 0 0
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Page
16 0 0 0 017 0 0 0 018 0 0 0 019 0 0 0 020 0 0 0 021 0 0 0 0
22 0 0 0 023 0 0 0 024 0 0 0 025 0 0 0 026 0 0 0 027 0 0 0 028 0 0 0 029 0 0 0 030 0 0 0 031 0 0 0 032 0 0 0 033 0 0 0 0
34 0 0 0 035 0 0 0 036 0 0 0 037 0 0 0 038 0 0 0 039 0 0 0 040 0 0 0 041 0 0 0 042 0 0 0 043 0 0 0 044 0 0 0 045 0 0 0 0
46 0 0 0 047 0 0 0 048 0 0 0 049 0 0 0 050 0 0 0 051 0 0 0 052 0 0 0 053 0 0 0 054 0 0 0 055 0 0 0 056 0 0 0 057 0 0 0 0
58 0 0 0 059 0 0 0 060 0 0 0 061 0 0 0 062 1 0 0 063 0 0 0 064 0 0 0 065 0 0 0 0
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Page
66 0 0 0 067 0 0 0 068 0 0 0 069 0 0 0 070 0 0 0 071 0 0 0 0
72 0 0 0 073 0 0 0 074 0 0 0 075 0 0 0 076 0 0 0 077 0 0 0 078 0 0 0 079 0 0 0 080 0 0 0 081 0 0 0 082 0 0 0 083 0 0 0 0
84 1 0 0 085 0 0 0 086 0 0 0 087 0 0 0 088 0 0 0 089 0 0 0 090 0 0 0 091 0 0 0 092 0 0 0 093 0 0 0 094 0 0 0 095 0 0 0 0
96 0 0 0 097 0 0 0 098 0 0 0 099 0 0 0 0100 0 0 0 0101 0 0 0 0102 0 0 0 0103 0 0 0 0104 0 0 0 0105 0 0 0 0106 0 0 0 0107 0 0 0 0
108 1 0 0 0109 0 0 0 0110 0 0 0 0111 0 0 0 0112 0 0 0 0113 0 0 0 0114 0 0 0 0115 0 0 0 0
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Page
116 0 0 0 0117 0 0 0 0118 0 0 0 0119 0 0 0 0120 0 0 0 0121 0 0 0 0
122 0 0 0 0123 0 0 0 0124 0 0 0 0125 0 0 0 0126 0 0 0 0127 0 0 0 0128 0 0 0 0129 0 0 0 0130 0 0 0 0131 0 0 0 0132 0 0 0 0133 0 0 0 0
134 0 0 0 0135 1 0 0 0136 0 0 0 0137 0 0 0 0138 0 0 0 0139 0 0 0 0140 0 0 0 0141 0 0 0 0142 0 0 0 0143 0 0 0 0144 0 0 0 0145 0 0 0 0
146 0 0 0 0147 0 0 0 0148 0 0 0 0149 0 0 0 0150 0 0 0 0151 0 0 0 0152 0 0 0 0153 0 0 0 0154 0 0 0 0155 0 0 0 0156 0 0 0 0157 0 0 0 0
158 0 0 0 0159 0 0 0 0160 0 0 0 0161 0 0 0 0162 0 0 0 0163 0 0 0 0164 0 0 0 0165 0 0 0 0
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Page
166 0 0 0 0167 0 0 0 0168 0 0 0 0169 0 0 0 0170 0 0 0 0171 0 0 0 0
172 0 0 0 0173 0 0 0 0174 0 0 0 0175 0 0 0 0176 0 0 0 0177 0 0 0 0178 0 0 0 0179 0 0 0 0180 0 0 0 0181 0 0 0 0182 0 0 0 0183 0 0 0 0
184 0 0 0 0185 0 0 0 0186 0 0 0 0187 0 0 0 0188 0 0 0 0189 0 0 0 0190 0 0 0 0191 0 0 0 0192 0 0 0 0193 0 0 0 0194 0 0 0 0195 0 0 0 0
196 0 0 0 0197 0 0 0 0198 0 0 0 0199 0 0 0 0200 0 0 0 0
GROUP 4
Consumer #
1 0 0 0 02 0 0 0 03 0 0 0 0
4 0 0 0 05 0 0 0 06 0 0 0 07 0 0 0 08 0 0 0 09 0 0 0 0
10 0 0 0 011 0 0 0 0
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Page
12 0 0 0 013 0 0 0 014 0 0 0 015 0 0 0 016 1 0 0 017 0 0 0 0
18 0 0 0 019 0 0 0 020 0 0 0 021 0 0 0 022 0 0 0 023 0 0 0 024 0 0 0 025 0 0 0 026 0 0 0 027 0 0 0 028 0 0 0 029 0 0 0 0
30 0 0 0 031 0 0 0 032 0 0 0 033 0 0 0 034 0 0 0 035 0 0 0 036 0 0 0 037 0 0 0 038 0 0 0 039 0 0 0 040 0 0 0 041 0 0 0 0
42 0 0 0 043 0 0 0 044 0 0 0 045 0 0 0 046 0 0 0 047 0 0 0 048 0 0 0 049 0 0 0 050 0 0 0 051 0 0 0 052 0 0 0 053 0 0 0 0
54 0 0 0 055 0 0 0 056 0 0 0 057 0 0 0 058 0 0 0 059 0 0 0 060 0 0 0 061 0 0 0 0
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Page
62 0 0 0 063 0 0 0 064 0 0 0 065 0 0 0 066 0 0 0 067 0 0 0 0
68 0 0 0 069 1 0 0 070 0 0 0 071 0 0 0 072 0 0 0 073 0 0 0 074 0 0 0 075 0 0 0 076 0 0 0 077 0 0 0 078 0 0 0 079 0 0 0 0
80 0 0 0 081 0 0 0 082 0 0 0 083 0 0 0 084 0 0 0 085 0 0 0 086 0 0 0 087 0 0 0 088 0 0 0 089 0 0 0 090 0 0 0 091 0 0 0 0
92 0 0 0 093 0 0 0 094 0 0 0 095 0 0 0 096 0 0 0 097 0 0 0 098 0 0 0 099 0 0 0 0100 0 0 0 0101 0 0 0 0102 0 0 0 0103 0 0 0 0
104 0 0 0 0105 0 0 0 0106 0 0 0 0107 0 0 0 0108 0 0 0 0109 0 0 0 0110 0 0 0 0111 0 0 0 0
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Page
112 0 0 0 0113 0 0 0 0114 0 0 0 0115 0 0 0 0116 0 0 0 0117 0 0 0 0
118 0 0 0 0119 0 0 0 0120 0 0 0 0121 0 0 0 0122 0 0 0 0123 0 0 0 0124 0 0 0 0125 0 0 0 0126 0 0 0 0127 0 0 0 0128 0 0 0 0129 0 0 0 0
130 0 0 0 0131 0 0 0 0132 0 0 0 0133 0 0 0 0134 0 0 0 0135 0 0 0 0136 0 0 0 0137 0 0 0 0138 0 0 0 0139 0 0 0 0140 0 0 0 0141 0 0 0 0
142 0 0 0 0143 0 0 0 0144 0 0 0 0145 0 0 0 0146 0 0 0 0147 0 0 0 0148 0 0 0 0149 0 0 0 0150 0 0 0 0151 0 0 0 0152 0 0 0 0153 0 0 0 0
154 0 0 0 0155 0 0 0 0156 0 0 0 0157 0 0 0 0158 0 0 0 0159 0 0 0 0160 0 0 0 0161 0 0 0 0
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Page
162 0 0 0 0163 0 0 0 0164 0 0 0 0165 0 0 0 0166 0 0 0 0167 0 0 0 0
168 0 0 0 0169 0 0 0 0170 0 0 0 0171 0 0 0 0172 0 0 0 0173 0 0 0 0174 0 0 0 0175 0 0 0 0176 0 0 0 0177 0 0 0 0178 0 0 0 0179 0 0 0 0
180 1 0 0 0181 0 0 0 0182 0 0 0 0183 0 0 0 0184 0 0 0 0185 0 0 0 0186 0 0 0 0187 0 0 0 0188 0 0 0 0189 0 0 0 0190 0 0 0 0191 0 0 0 0
192 0 0 0 0193 0 0 0 0194 0 0 0 0195 0 0 0 0196 0 0 0 0197 0 0 0 0198 0 0 0 0199 0 0 0 0200 0 0 0 0
GROUP 5
Consumer #1 0 0 0 02 0 0 0 03 0 0 0 04 0 0 0 05 0 0 0 06 0 0 0 07 0 0 0 0
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Page
8 0 0 0 09 0 0 0 0
10 0 0 0 011 0 0 0 012 0 0 0 013 0 0 0 0
14 0 0 0 015 0 0 0 016 0 0 0 017 0 0 0 018 0 0 0 019 0 0 0 020 0 0 0 021 0 0 0 022 0 0 0 023 0 0 0 024 0 0 0 025 0 0 0 0
26 0 0 0 027 0 0 0 028 0 0 0 029 0 0 0 030 0 0 0 031 0 0 0 032 1 0 0 033 0 0 0 034 0 0 0 035 0 0 0 036 0 0 0 037 1 0 0 0
38 0 0 0 039 0 0 0 040 0 0 0 041 0 0 0 042 0 0 0 043 0 0 0 044 0 0 0 045 0 0 0 046 0 0 0 047 0 0 0 048 0 0 0 049 0 0 0 0
50 0 0 0 051 0 0 0 052 1 0 0 053 0 0 0 054 0 0 0 055 0 0 0 056 0 0 0 057 0 0 0 0
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Page
58 0 0 0 059 0 0 0 060 0 0 0 061 0 0 0 062 0 0 0 063 0 0 0 0
64 0 0 0 065 0 0 0 066 0 0 0 067 0 0 0 068 0 0 0 069 0 0 0 070 0 0 0 071 0 0 0 072 0 0 0 073 0 0 0 074 0 0 0 075 0 0 0 0
76 0 0 0 077 0 0 0 078 0 0 0 079 0 0 0 080 1 0 0 081 0 0 0 082 0 0 0 083 0 0 0 084 0 0 0 085 0 0 0 086 0 0 0 087 0 0 0 0
88 0 0 0 089 0 0 0 090 0 0 0 091 1 0 0 092 0 0 0 093 0 0 0 094 0 0 0 095 0 0 0 096 0 0 0 097 0 0 0 098 0 0 0 099 1 0 0 0
100 0 0 0 0101 0 0 0 0102 0 0 0 0103 0 0 0 0104 0 0 0 0105 0 0 0 0106 0 0 0 0107 0 0 0 0
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Page
108 0 0 0 0109 0 0 0 0110 0 0 0 0111 1 0 0 0112 0 0 0 0113 0 0 0 0
114 0 0 0 0115 0 0 0 0116 0 0 0 0117 0 0 0 0118 0 0 0 0119 0 0 0 0120 0 0 0 0121 0 0 0 0122 0 0 0 0123 0 0 0 0124 0 0 0 0125 0 0 0 0
126 0 0 0 0127 1 0 0 0128 0 0 0 0129 0 0 0 0130 0 0 0 0131 0 0 0 0132 0 0 0 0133 0 0 0 0134 0 0 0 0135 0 0 0 0136 0 0 0 0137 0 0 0 0
138 0 0 0 0139 0 0 0 0140 0 0 0 0141 0 0 0 0142 0 0 0 0143 0 0 0 0144 0 0 0 0145 0 0 0 0146 0 0 0 0147 0 0 0 0148 0 0 0 0149 0 0 0 0
150 0 0 0 0151 1 0 0 0152 1 0 0 0153 0 0 0 0154 0 0 0 0155 0 0 0 0156 0 0 0 0157 0 0 0 0
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Page
158 1 0 0 0159 0 0 0 0160 0 0 0 0161 0 0 0 0162 0 0 0 0163 0 0 0 0
164 0 0 0 0165 0 0 0 0166 0 0 0 0167 0 0 0 0168 0 0 0 0169 0 0 0 0170 0 0 0 0171 0 0 0 0172 0 0 0 0173 1 0 0 0174 0 0 0 0175 0 0 0 0
176 0 0 0 0177 0 0 0 0178 0 0 0 0179 1 0 0 0180 0 0 0 0181 1 0 0 0182 0 0 0 0183 0 0 0 0184 0 0 0 0185 0 0 0 0186 0 0 0 0187 0 0 0 0
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GROUP 6
Consumer #
1 0 0 0 02 0 0 0 03 0 0 0 0
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GROUP 7
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Consumer #
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200 0 0 0 0
GROUP 8
Consumer #
1 0 0 0 0
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GROUP 9
Consumer #
1 0 0 0 02 0 0 0 03 1 0 0 04 0 0 0 05 0 0 0 06 0 0 0 07 0 0 0 08 0 0 0 0
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41 0 0 0 042 0 0 0 043 0 0 0 044 0 0 0 045 0 0 0 046 0 0 0 0
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Page
Group 3 Group 4 Group 5
Reach Frequency Reach Frequency Reach Frequency
55% 3.06 53% 3.20 83% 4.0851% 3.58 52% 3.34 78% 3.90
53% 3.20 55% 3.14 80% 4.04
48% 3.29 58% 3.35 82% 3.87
53% 3.05 51% 3.15 75% 3.83
63% 3.17 54% 3.24 77% 4.07
54% 3.51 56% 3.11 83% 3.84
60% 3.29 54% 2.97 81% 3.94
50% 2.94 48% 3.37 78% 4.12
56% 3.36 56% 3.01 80% 4.13
58% 3.30 56% 3.29 79% 4.01
54% 3.27 54% 3.20 79% 3.97
0 5 0 5 5 0
CNN Fortune
0 1 0 1 1 0
0 1 0 1 1 0
0 1 0 1 1 0
0 1 0 1 1 0
0 1 0 1 1 0
0 0 0 0 0 0
0 0 0 0 0 00 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
CNN Fortune
7% 14% 7% 23% 6% 5%
2 2 2 2 2 2
14% 28% 13% 46% 11% 10%50% 50% 50% 50% 50% 50%
CNN Fortune
Wall StreetJournal
TV EarlyNews:
7:30p-8pRadio: RushLimbaugh
Radio: PremiereAM Drive
Wall StreetJournal
TV EarlyNews:
7:30p-8pRadio: RushLimbaugh
Radio: PremiereAM Drive
Wall StreetJournal
TV EarlyNews:
7:30p-8pRadio: RushLimbaugh
Radio: PremiereAM Drive
MAIN MENU
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Page
3% 14% 5% 16% 6% 2%
2 2 2 2 2 2
7% 28% 11% 33% 12% 4%
50% 50% 50% 50% 50% 50%
CNN Fortune
1% 8% 3% 11% 3% 1%
2 2 2 2 2 2
2% 16% 7% 22% 6% 2%
50% 50% 50% 50% 50% 50%
CNN Fortune
0% 8% 3% 8% 3% 0%
2 2 2 2 2 2
1% 17% 6% 16% 6% 1%
50% 50% 50% 50% 50% 50%
CNN Fortune
4% 16% 4% 18% 5% 3%2 2 2 2 2 2
9% 31% 9% 35% 11% 5%
50% 50% 50% 50% 50% 50%
CNN Fortune
2% 16% 3% 13% 6% 1%
2 2 2 2 2 2
4% 31% 7% 26% 12% 2%50% 50% 50% 50% 50% 50%
CNN Fortune
Wall StreetJournal
TV EarlyNews:
7:30p-8pRadio: RushLimbaugh
Radio: PremiereAM Drive
Wall StreetJournal
TV Early
News:7:30p-8p
Radio: RushLimbaugh
Radio: PremiereAM Drive
Wall StreetJournal
TV EarlyNews:
7:30p-8pRadio: RushLimbaugh
Radio: PremiereAM Drive
Wall StreetJournal
TV EarlyNews:
7:30p-8pRadio: RushLimbaugh
Radio: PremiereAM Drive
Wall StreetJournal
TV EarlyNews:
7:30p-8pRadio: RushLimbaugh
Radio: PremiereAM Drive
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Page
0% 7% 2% 7% 2% 0%
2 2 2 2 2 2
1% 14% 4% 13% 4% 1%
50% 50% 50% 50% 50% 50%
CNN Fortune
0% 7% 1% 5% 2% 0%
2 2 2 2 2 2
0% 14% 3% 9% 5% 0%
50% 50% 50% 50% 50% 50%
CNN Fortune
1% 9% 1% 5% 2% 2%
2 2 2 2 2 2
3% 18% 2% 11% 5% 4%
50% 50% 50% 50% 50% 50%
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0 0 0 5 0 0
0 2 0 2 0 0
0 3 0 0 0 0
Wall StreetJournal
TV EarlyNews:
7:30p-8pRadio: RushLimbaugh
Radio: PremiereAM Drive
Wall StreetJournal
TV Early
News:7:30p-8p
Radio: RushLimbaugh
Radio: PremiereAM Drive
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0 0 0 2 0 0
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0 0 0 0 0 0
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0 3 0 4 0 0
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0 0 0 0 0 0
0 4 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 2 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 2 3 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 3 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 4 0 0 0 0
0 0 0 0 0 0
0 2 0 2 0 0
0 0 0 0 0 0
0 0 0 3 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 2 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 4 0 2 0 00 0 0 3 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 2 0 0 0 0
0 0 0 0 0 0
0 0 0 3 0 00 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 2 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
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0 0 0 0 0 0
0 0 0 0 0 0
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