ben franzi

eCommerce Delivery Trends: what and where Australians are buying online

Ben Franzi

GM Sales, Global eCommerce Platforms, Australia

Post and StarTrack

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StarTrack and Australia Post

Largest logistics force in the country.

Services business and consumer markets.

Offer parcel, freight, express, courier and

international logistics solutions.

Deliver end to end ecommerce solutions.

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eCommerce for FY15 is tracking at 4.9% year to date

NAB online physical goods transactions YOY growth rate %

FY11 FY12 FY13 FY14

FY12 growth

rate = 33.1%

FY13 growth

rate = 22.9%

FY14 growth

rate = 4.6%

FY1

5

-5

0

5

10

15

20

25

30

35

40

45

Jan

12

Jan

11

Oct

11

Apr

11

Oct

12

Ju

l

12

Ju

l

11

Apr

12

Apr

13

Apr

14

Ju

l

14

Jan

14

Oct

13

Ju

l

13

Jan

13

6.5%

*Index based on NAB Online Retail Sales Index (NORSI)

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This year, worldwide B2C eCommerce sales are set to total $1.5 trillion USD

$57.7bn Latin America

$482.6bn North America

$347.4bn Western Europe

$58.0bn Central & Eastern

Europe

$33.8bn Middle East & Africa

$525.2bn Asia Pacific

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eCommerce international inbound

•FY 14 saw

international

transactions only

grow by

1% compared to

domestic

growth of 6%

International inbound has been stable at around

30% of total eCommerce for the last 3 years •China is only 18% but

grew by

47% for FY 14

•The big exporters are in

decline.

UK at 1% and US at 6%

CHINA

USA UK

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Cross border trade

ULE

TMALL SAI CHENG

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What are Australians buying?

1. Department Stores 2. Fashion 3. Homewares and

Appliances

66%/68% 9%/15% 8%/3%

Source: Quantium

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and where?

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And in greater Sydney we see…

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There are differences between online and industry

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And even with industry compared to a Brand

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Key Insights

• People want parcels delivered to convenient locations

• Work is a dominant delivery address

• Population density drives parcel delivery volume

• eCommerce delivery trends create opportunity for Australian online retailers

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Thank you Questions & Answers