being clever! how do you get inside someones mind? how do you get someone to take on the message?...
Post on 29-Mar-2015
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Your Health Promotion Campaign
Being Clever!How do you get inside someone’s mind?
How do you get someone to take on the message?
How do you get a message to ‘stick’?
What do you think of this campaign?
What’s it trying to do?
Has it had an impact on you? (HAVE YOU TAKEN ON THE MESSAGE?)
Would you check your breasts after watching this advert?
Research other health promotion campaigns and identify the ones that make an impact on you.
Revisit your health promotion idea and ask yourself whether the format and method will impact on people.
Is it clever? Is it a new idea? Is it innovative?
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