behavioral targeting and sem
Post on 18-Jan-2015
1.673 Views
Preview:
DESCRIPTION
Presentation delivered on SphinnCon 2010 about Behavioral Targeting with a focus on Search Engine Marketing. On the presentation I review good and bad Behavioral Targeting examples as well as its implications on SEM. I also review the tools that can be used to target customers and a possible way to perform it by implementing an integration between Google Analytics and BTBuckets.
TRANSCRIPT
Behavioral Targeting & SEM
Daniel Waisberg
Overview
• What is Behavioral Targeting?– Good Example– Bad Example
• SEM challenges• Tools• WIIFY
BT image
Good example
Bad example
SEM?
Tools
FEE
FREE*
* Apart from Brain Power
+
FREE
WIIFY*
* What’s in it for you?
• Challenge– Hard to find Brain Power –Many parts involved
• Opportunities– Cross Selling – Increase Relevance = Increase
Conversions
Thank YouDaniel Waisberg
top related