bee7 - the mobile games retention and re-engagement solution

Insights to boost retention and engagement for your mobile game

Based on a presentation by John Rankin, MD Bee7 Ltd Casual Connect San Francisco

August 2015info@bee7.com

Bee7 started as the in-house discovery and cross promotion solution for Outfit7 Limited, maker of global app phenomenon Talking Tom and Friends

Solution helped gain 2.8 billion downloadsIn just 5 years

Not heard of us yet?

www.bee7.com

A proven solution now made available to all developers and publishers

Retention

Cross promoti

on

Rewarded

gameplay

Rewarded Engageme

ntMonetizatio

n

We are Bee7

Improved retention and engagement creates more opportunities to monetize www.bee7.com

The average mobile game costs

$25,000 and generates $5,250 –

a shortfall of $19,750*

300,000 GAMES ON GOOGLE PLAY

*Jon Hare Mobile Games Forum 2015

The challenge: It’s raining apps

It’s tough out there

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www.bee7.com

Get your game design and

gameplay right first

What we’ve learnt

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What we’ve learnt

Monetization and retention

strategy needs to be a close

second

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Rewarding game play and re-engagement

really works

What we’ve learnt

But don’t force it! Let players control

discovery

What we’ve learnt

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Retention and engagement was priority #1 for us

The Genesis of Bee7 as a retention tool

Outfit7 found a solution to engage players in game when attention spans disappear

Adding mini games in Talking Tom helped increase retention

And it worked really well…still does!

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The light bulb moment!

Then we ran third party games on the gamewall in order to…

Keep our players engagedCross promote our titlesReward them for discovering and playing third party gamesDrive traffic back to our titles

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Building an ecosystem that drives constant engagement

The power of rewarding gameplay

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How does it work?

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Rewards game play andre-engagement in the new and original game

1.

2.

3.

4.

Proven retention

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Trends we are seeing that are working well

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View

Get rewardedReturn

Discover

Rewarded Video

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200 million daily views of the

Bee7 gamewall

Interaction with the Bee7 Gamewall

www.bee7.com

Users want an uninterrupted gameplay experience

Go native!

Users are increasingly savvy about F2P

They understand the need for ads, but don’t want to be jarred by it

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Localize your solution to resonate with your gamers across the globe

Make it local. Make it relevant

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Become part of the

game mechanics with clever placement

And consider placement

Better integration and placement has led publisher revenues to jump by five times, in some cases

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A closer look at user behavior on the Bee7 network

USAWESTERN EUROPEASIA

Who Plays the Most in:USAW.EuropeAsia

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US vs Europe vs Asia Game play hours

(June 2015)

Western Europe

1588hrs

US(Average)Asia

(Average)

1142hrs

599 hrs

Per 1000 conversions

Per 1000 conversions

Per 1000 conversionswww.bee7.com

What days do they play?

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Weekday gameplay time compared

3pm -5pm

KOREA

7pm – 9pm

ACROSS THE 3 REGIONS

9am -12pm

THAILANDwww.bee7.com

9am12am

7pm

8pm9pm

10pm

Sunday 8pm

is when the most players are

playing!

US Europe

Asia

Weekend gameplay compared

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Country Number of visits to the gamewall (percentage)

Asia (Average) X 1 X 2 X 3

US X 1 X 2 X 3

Western Europe (Average)

X 1 X 2 X 3

24%

28%

26,5%

23%

25%

27%

13%

13.5%

14%

Interaction with the gamewall in a day

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The power of rewarding gameplay

Higher DAUHigher IAP

Higher Ad-revenues

30% rolling retention

Day 7 in theadvertiser’s game

Increases the time spent in your own games

Rewards usersfor playing all your other games

Gives users a reason to return to all your games

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Users in control of relevant content are more likely to want to remain in your game

Conclusion

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They love being rewarded and will come back for more

Conclusion

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ConclusionCreate a native and natural gameplay - like experience

www.bee7.com

Thank you!john.rankin@bee7.com

@bee7mobilewww.bee7.com