become a twitter ninja

Become a Twitter NinjaBecome a Twitter Ninja

Warren SukernekDirector of Content MarketingRadian6

Warren SukernekDirector of Content MarketingRadian6 Source- Flickr: GidelsGiardinoSource- Flickr: GidelsGiardino

SWOM Webinar 2/11/09

813%January 2008 – January 2009

Over 5M Twitter Accounts

Fastest Growing Social Networking site

* Twitter is dominated by newer users - 70% of Twitter users joined in 2008 * An estimated 5-10 thousand new accounts are opened per day * 35% of Twitter users have 10 or fewer followers * 9% of Twitter users follow no one at all * There is a strong correlation between the number of followers you have and the number of people you follow

State of the Twittersphere – December 08State of the Twittersphere – December 08

Twitter Survey on brand perception

Twitter Survey on brand perception

Twitter Survey on brand perception

Twitter Survey on brand perception

Survey can be found at http://cli.gs/twitter-survey

A Brief TourA Brief Tour

A Brief TourA Brief Tour

A Brief TourA Brief Tour

BioBio

A Brief TourA Brief TourBackgroundBackground

Twitter is what you make of it.

How is Twitter used by Ninjas

• Listening• Humanize your brand• Customer care• Engagement• Crowdsourcing• Keep customers informed

How is Twitter used by Ninja’sHow is Twitter used by Ninja’s

Source- Flickr: GidelsGiardinoSource- Flickr: GidelsGiardino

It’s the conversation, stupidIt’s the conversation, stupid

Source: Flickr- Daystar297Source: Flickr- Daystar297

Humanize the BrandHumanize the Brand

Source- Flickr: Jabr-wokySource- Flickr: Jabr-woky

Humanize your brandHumanize your brand

Customer CareCustomer Care

Source- Flickr: DJWERDNASource- Flickr: DJWERDNA

Customer CareCustomer Care

EngagementEngagement

Source- Flickr: Mathew OliphantSource- Flickr: Mathew Oliphant

EngagementEngagement

Keep Customers InformedKeep Customers Informed

Source- Flickr: SleepSource- Flickr: Sleep

Keep Customers InformedKeep Customers Informed

CrowdsourcingCrowdsourcing

CrowdsourcingCrowdsourcing

Twitter Norms

• Create tweets that people want to read.• No spam/ broadcast/ monologues• 12:1 ratio• The Retweet• Don’t use auto direct message

Twitter Norms for Ninjas

Twitter Norms for Ninjas

Twitter Ninja ToolsTwitter Ninja Tools

Source- Flickr: SarchiSource- Flickr: Sarchi

Listening ToolsListening Tools

Listening ToolsListening Tools

Listening ToolsListening Tools

Listening ToolsListening Tools

Listening ToolsListening Tools

Finding FollowersFinding Followers

Get more out of your 140Get more out of your 140

Stats and MetricsStats and Metrics

Warren.sukernek@Radian6.com

www.Radian6.com

@warrenss

Slideshare.net/warrenss

Twittermaven Blog

Thank youThank you

AppendixAppendix

To Learn more about TwitterTo Learn more about Twitter• "How I use Twitter, and you?"• a compendium of Twitter 101 instructions• Quick Twitter thoughts I and II• Flowgram • Over 200 other instructional Twitter101 posts on

Delicious.com • Dell Social Media for Small Business on Facebook• Recent blog post on Twittermaven.

Photo credit: (cc) FoundphotosLJ on Flickr.com

Best Practices for companies on Twitter•In a recent survey, 89% of Twitter users agreed that brands should engage with their customers on Twitter.•78% would be more willing to purchase a product/ service from a company that has a relationship with me on Twitter.•Twitter is a conversational community, don’t just broadcast and push your message/ links out.•Define your strategy:

•Why are you doing this? •Who is your target audience? •What will you achieve?•How will you measure success? •How long will the project last?

•Utilize all details of Twitter profile to clearly brand your account: name, image, background, url,bio.•Listen for those talking about your brand and set up RSS feeds on search.twitter.com. Set a baseline of number of posts about your brand and sentiment. Track monthly.• Twitter etiquette: Find targets to follow. Follow back those that follow you, respond to all who respond to you within 2 hours. 12 tweets per promotion, use URL shortener that is trackable.•Show your business personality and humanize your company by publishing interesting content.•Promote your brand periodically with special offers and coupons that can be tracked.•Display your Twitter account on digital assets: web page, email signature, company social networks•Use tools like Twinfluence, Twitter Grader, and Tweetstats for relative measurement.More tips and resources located at http://twittermaven-brandtips.blogspot.com/