beacons: new possibilities for marketeers
Post on 12-Jul-2015
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© Kevin Slechten
Beacons
Kevin Slechten, 3 MaIn
© Kevin Slechten
Dirk mertens:
BestBuyBeacons
& BlueNubes
Marc Meewis
Beacons and mobile experience
optimisation
Adobe
© Kevin Slechten
Shopping evolution?
© Kevin Slechten
Put the E in the M
M-commerce
E-commerce
© Kevin Slechten
Beacons?
© Kevin Slechten
© Kevin Slechten
© Kevin Slechten
© Kevin Slechten
small wireless sensors
attach to any location or
object
broadcast tiny radio signals
(BLE)
smartphone: app:
receive and interpret
micro-location and content
on spot
© Kevin Slechten
© Kevin Slechten
- Notifications
- Content managing
- Value Adding Info
- Personalization
- Location Based Information
- In Store Communication
- In Store Experience
- In Store Navigation
- Experience
- Engagement
- Measure Behavior
- Track the customer
- Customer journey data
- Replacing loyalty card
- Pay
Beacons
© Kevin Slechten
© Kevin Slechten
© Kevin Slechten
© Kevin Slechten
© Kevin Slechten
© Kevin Slechten
© Kevin Slechten
© Kevin Slechten
© Kevin Slechten
© Kevin Slechten
© Kevin Slechten
© Kevin Slechten
© Kevin Slechten
M-commerce
Content
Experience
Data
© Kevin Slechten
So…
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