bea ignite2014 - clark
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Producing Cross Country
Ch
an
dra
Cla
rk: B
EA
20
14
Producers are in
Demand:
Field Producers
Line Producers
Documentary Producers
Film Producers
Average Salary: $35,100
Maximum: $140,000
Source: RTDNA/Hofstra
University Annual Survey
2013
First Steps:
Two Semesters Before:
Know your curriculum.
Assess basic skill level of students who can handle producing.
Know your equipment, studio space, editing capabilities.
Be aware of free planning software and test it.
One Semester Before:
Find another school, class, or college to collaborate.
Find a topic of importance with plenty of content to divide up the work.
Plan interviews, footage, and content collection.
Establish goals and expectations of the project for partners and students.
Our Topic: Hurricane Sandy
Footage collected November 2013
33 Post Hurricane Sandy interviews from reporters, anchors, meteorologists, city officials, and news managers.
Video and audio clips from 7 TV and Radio Markets:
Washington, DC
Baltimore
Philadelphia
Trenton, NJ
Belmar, NJ
Seaside Heights, NJ
New York, NY
Our Goals of Producing
Class Spring 2013:
• Log footage
• Select
soundbites/footage
• Edit themes and
sequences together for
flow
• Collaborate with
colleagues at Univ. of
Oklahoma and fellow
classmates –
responsible professor
at each location
• Graduate student to
assist
Every producer, director, student, and editor could see what each crew member had logged, written or produced along with possible issues with individual videos.
Biggest Task: Logging Footage
Software Used: Google Documents &
Spreadsheets
Google Drive Features
• 15 GB of online
storage free with each
gmail account
• Use for documents,
spreadsheets, forms,
presentations,
drawings and much
more
• Very simple,
interactive, shareable,
and web link friendly
• Changes save
instantly
200+ Free Google Drive
Feature Apps
Hurricane Sandy Logging Sheet
Clear Division of Work & LinksCity, Station, Interviews, Logged By, .mov or mp3, pictures, file size,
video/picture links, verbatims, verbatim document link, logged, added to
master, issues
Verbatims• Clearly labeled each person’s
interview.
• Noted who logged it if there
were questions.
• Indicated file number for
clarification of that specific
videos details.
• Each student logged
soundbites word for word of 8-
10 minute interviews using
exact time codes.
• Highlighted usable soundbites
to make themed soundbites
easy to find.
Multiple Skills
Gained With
Project
• Organization
• Story judgment
• Shot selection
• Soundbite
quality
• Nonlinear
editing
• Various file
formats
• Exporting
process
• Emailing &
syncing files
Syncing Files: Duplicated External Hard
Drives• One drive in Oklahoma with director and his
students.
• One in Alabama with producer and her students
with same footage and interviews on each.
• Footage was copied to student’s personal drives
after they signed nondisclosure releases about no
personal use.
University of
Oklahoma DriveUniversity of
Alabama
Drive
• Subclipped files exported on timeline and emailed as
Final Cut Pro file.
• Downloaded files and synced sequence timelines with
producer and director’s drive.
• Students then edited their own versions of what
happened in different markets.
• These examples then emailed and viewed for
storytelling ideas for final project.
Subclip & Email Edited
Sequences
Skype Communication:
• Watched in real time
as each other edited or
previewed sequences.
• Students watched
teamwork in action.
• Skype tools allowed
sharing footage and
documents as issues
were discussed.
Cross Country Exchange Produced Results:
• All footage logged and edited by 18 students from UA and OK on Communicating Superstorm Sandy.
• 8 finished mini-documentaries where they assisted in logging, editing, and producing.
• 1 finished mini-documentary they could claim as their own edited sequence using high quality footage.
• Line produced 6 newscasts where they wrote and prepared each story and video using Google Spreadsheets and CNN Newsource.
• Copied scripts into ENPS and edited video using Edius.
Big Results:
• Two seniors and graduate
assistant got producing jobs
after graduation. OK graduate
got production job.
• Three sophomore students did
summer internships. Three
weeks later they wrote saying
how prepared the class made
them at their respective TV
stations. They were
supervising the other interns
and helping set up rundowns
and stories with ease using
Edius, INews, and ENPS.
• Graduate student built
producing website for future
producers.
How You Can Do It:
• Find topic that relates to your department, region, or
state.
• Realize how producing and collaboration can help
students, your professional development,
department, and school.
• Explore free Google software that can benefit you
personally and professionally.
• Understand that you will learn as much as the
students.
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