be found and get found: linkedin best practices for nonprofits

Sponsored by:

Today’s Speakers

Hosting:

Cheri J Weissman, CJW Consulting & Services, Inc. Jamie Maloney Community Developer, 4Good

Maria Semple Principal

The Prospect Finder

Marc Halpert Managing Partner

connect2collaborate

BE FOUND / GET FOUND:

LinkedIn Best Practices for Nonprofits

presented by: Marc W. Halpert - connect2collaborate.com

Maria Semple - The Prospect Finder, LLC

19Nov13 300-400pm

Reinforce your brand

and also the brand of the

nonprofit, section by section

Cultivate better connections; attract high quality attention

“If you’re going to develop your brand, the last thing you want to do is follow the beaten path.

You want to head down your own road.

Your brand has to plant itself in the hearts and minds (especially hearts) of prospects and customers.”

http://www.forbes.com/sites/loisgeller/2012/05/23/a-brand-is-a-specialized/

Make LinkedIn Tell Others

Volunteer Experience & Causes

For those interested in helping a nonprofit

Keyword Density

http://www.dailymotion.com/linkedninja#video=xli3nu

Be sure you are on a GREAT

company/organization profile page with: • Your Board of Directors • Your Corporate Officers • Your Office Staff • Anyone with public contact

YouTube for that service

Waveny’s Company Profile Page Stats; 52 followers

http://blog.linkedin.com/2013/11/19/announcing-linkedin-showcase-pages/

Share often

• Tell:

• what you are doing or reading

• what’s important that you want to share with others

• what you observed that is worthy of comment

• Update frequently

LinkedIn Today is now called Pulse

Or get your news by channel

Or get your news by news source

Distributing newsworthy articles to colleagues

Important to you?

This should be important to you:

Why your update and headline are so important

As of October 2013:

259 million+ users worldwide

LinkedIn: The Big Picture

Learn.linkedin.com/nonprofits

LinkedIn BoardConnect

Talent Finder account ($1,000 value) Amplify your ability to search and to reach.

FREE for one person at your nonprofit!

For more info, email:

boardconnect@linkedin.com

How People Search For Talent on LinkedIn:

• Using Advanced Search Feature

• Finding and Mining Groups

In both cases, your Keywords Rule!

Who should have access to Board Connect?

Ideally:

Someone with at least 350 first-degree connections.

Even better……….

Someone with at least 500 first-degree connections.

Is that you?

Advanced Search Click on “Advanced” for more robust search features and targeted searching!

Advanced Search

Board Connect allows for greater searching capacity!

Example: Searching for Rutgers graduates, in Accounting field, within 25 mile radius.

A search on Maria’s account yielded 381 Results. YOURS will be different!

• You must be logged in to your LinkedIn account for the search results to be tailored to you.

• The more first-degree connections you have, the more robust your search results will be.

Save Your Searches! Puts LinkedIn on auto-pilot for you.

How People Might Search For You:

How People Search For Talent on LinkedIn:

• Using Advanced Search Feature

• Searching within LinkedIn Groups

Example: Identifying people within Groups who have experience with a YMCA (Results: 25 of the 609 members of this LinkedIn Group)

Parting Thoughts

• Have a complete profile, smartly presented

• Use keywords

• Be searchable

• Use multimedia and graphics for visual effect

• Tell WHY YOU

• Have a great company profile for your organization

• Use analytics

• Use search smartly, both in LinkedIn as a whole and in groups

• Take advantage of LinkedIn BoardConnect

• Get out there and connect to other great people for top notch collaboration

Contacting Us

Name Contact Info

Maria Semple

www.linkedin.com/in/mariasemple

maria@theprospectfinder.com

908-256-4433

www.TheProspectFinder.com

@mariasemple

Marc Halpert www.linkedin.com/in/marchalpert marchalpert@connect2collaborate.com

203-373-0875

www.connect2collaborate.com

@marchalpert

be found and get found: linkedin best practices for nonprofits

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nonprofits marc

linkedin best practices

hearts of prospects

office staff

cheri j weissman

high quality attentionmarc

board of directors

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