bdnt march 5 presentation, innovationews

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Presentation for the Boulder New Tech Meetup on March 5, 2013 by InnovatioNews Publisher Lee Porter describing what InnovatioNews is and how to get startup stories covered.

TRANSCRIPT

ColoradoEntrepreneurialEnergy

Boulder-Denver New Tech Meetup, March 5, 2013

“Colorado is invisible to investors!”--Tim Reeser, principal, Lightning Hybrids

Just the factsLaunched June 1, 2012Colorado news of innovation1000 stories by April 1, 201320-25 new stories posted per

week3 Founders and 7 writers

Colorado stories we’ve covered

Colorado stories we’ve covered

INcoming News: Edited and original featured stories

Featured Articles: Exclusive content

INterviews: High profile state-wide leaders

IN Videos: Original news

Featured Articles

• Most are about 500 words long

• They include logos, photos, links and video

• Syndication available

Why InnovatioNews?An AMAZING Colorado innovation

ecosystemColorado startups need publicity Investors need impartial informationNobody else is telling your stories

Answer these questions to pitch your storyWhat’s the big idea?Who.what.when.where.why.h

ow?Why is your story innovative?Why should our audience

care?Compelli

ngRelevantInteresti

ng

Attracting readersSocial media—all content is

pushed through Twitter, Facebook, Google + & LinkedIn…email briefs available

Fastest growing type of reader is an investor

20% growth in audience per month

@innov_news

Engaging with our audience:Events

First event! Google Hangout with Brad Feld on March 14, 1:30pm

Pitch Event with RVC, Innosphere and City of Loveland, May

facebook.com/

InnovatioNews

IN Sponsors

Founders

Steve Porter, EDITORsteve@innovationews.com

Lee Porter, PUBLISHERlee@innovationews.com

Jay Jacoby, CIOjay@innovationews.com

Have an innovation story?

Steve Portersteve@innovationews.com 970-484-9937

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