WE WENT SEARCHING FOR THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE...
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PART I: TECHNOLOGY
SOMETIMES YOU NEED A PERFECTLY CRAFTED STORY
FORT TILDEN - WINNER OF BEST NARRATIVE FEATURE
BUT WITH TECHNOLOGY YOU DON’T ALWAYS NEED THE PERFECT EXECUTION
OCULUS RIFT GAME - UNDERWATER AQUARIUM
OR IT TO HAVE ALL
THE BELLS AND
WHISTLES TO BE AMAZING
The latest Exoskeleton tech was on display at the SX Trade Show
WE FORGET SIMPLE
WONDERS CAN STILL DELIGHT
NASA TALK: LIVE SKYPE WITH ASTRONAUTS ABOARD THE ISS
SOMETIMES,THE TECHNOLOGY IS THE MAGIC ITSELF
3D PRINTED 3D SCANNED MODELS OF YOURSELF
THE RELENTLESS HUMAN PURSUIT OF BETTERING OURSELVES THROUGH INNOVATION IS
ASTOUNDING.
TECHNOLOGICAL INNOVATION ALLOWS US TO ALL EXPERIENCE
PARTS OF LIFE FOR THE VERY FIRST TIME.
THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE...
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TECHNOLOGY
PART II: CREATIVITY
“SCI-FI DOESN’T EXIST ANYMORE”Bruce Sterling
WE LIVE IN AN AMAZING WORLD WHERE SCI-FI IS REALITY
ROBOTS!MIT DEBUTED THE LATEST DEVELOPMENTS FROM THEIR
ROBOTICS DIVISION
DRONES!
DRONES WERE ACTUALLY FLYING AROUND THE TEXAN SKY
WE ARE NOW PROPERLY MERGING PHYSICAL AND DIGITAL
OUR BRAINS
‘How the internet is affecting teenage brain development’
OUR BODIES
VIRTUAL REALITY GAMING
3D PRINTING
‘NOW’ SHOPPINGThe choice of digital with the convenience of reality
iRETAIL
James Barrese, PayPal CTO
MOBILE IS THE KEY TO ACCESSING THE ‘PHYGITAL’ WORLD
“IT SHOULDN’T BE ‘MOBILE FIRST’ IT SHOULD BE ‘MUST HAVE MOBILE’
AFTER THE TROUGH OF DISILLUSIONMENT, CREATIVITY MUST BE
APPLIED TO TECHNOLOGY TO CONTINUE TO DRIVE DELIGHT &
PRODUCTIVITY.
‘DIGITAL’ LINES ARE BLURRING.WE HAVE A NEWLY CONNECTED PHYGITAL SANDBOX TO PLAY IN
THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE...
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TECHNOLOGY CREATIVITY
PART III: PEOPLE
HUMANS ARE THE FUTURE
THE FUTURE WILL BE CREATED BY PEOPLE THAT UNDERSTAND PEOPLE
“We saw talks from incredibly smart people with amazing businesses, however they drifted off when trying to deliver a message. When you have something great to say, just say it. Get to the fucking point.”
PEOPLE AT SX DON’T UNDERSTAND PRESENTATIONS
THE FUTURE WILL BE
CREATED BY THE DOERS
AND MAKERS
The best business card at SXSW
SX LOVES PEOPLE LIKE ROBERT RODRIGUEZ
SXSW saw the launch of his own Network
and the ‘From Dusk til Dawn’ TV Series
THE FUTURE WILL BE CREATED BY THOSE WHO GIVE IT AWAY
THE FUTURE WILL BE CREATED BY PEOPLE THAT UNDERSTAND PRIVACY
THE FUTURE WILL BE CREATED BY PEOPLE THAT CAN MAKE SENSE OF DATA OKcupid talk on attractiveness pattern ratings created from user data
THE FUTURE WILL BE CREATED BY PEOPLE THAT EXPERIMENT WITH
NEW THINGS The Walking Dead Short Form Web video
THE FUTURE WILL BE CREATED BY PEOPLE THAT CAN INNOVATE
THE FUTURE WILL BE CREATED BY THOSETHAT ADD VALUE Doritos’ role & fit with Lady Gaga
was widely criticised
THE FUTURE WILL BE CREATED BY BOTH GENDERS
THE FUTURE WILL BE CREATED BY PEOPLE THAT UNDERSTAND WHAT PEOPLE WANT
Sapient hosted a jobs fayre and put on a great party - the two things agency folk were interested in - their careers and booze!
WE ARE MAKING OUR OWN STEPS
WITHOUT TECHNOLOGY, HUMANS CAN’T EVOLVE.
WITHOUT CREATIVITY, TECHNOLOGICAL DELIGHT IS EPHEMERAL.
WITHOUT AN UNDERSTANDING OF PEOPLE, CREATIVITY CANNOT BECOME USEFUL.
THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE...