bbca social media presentation

By Katie WaltersCommunications Coordinator

What is Social Media?

Why is Social Media important to Bonita Bay?

Social Media Sites + Bonita Bay

What is Social Media?

Collection of online communication channels

Used for: Interaction

Content-sharing Collaboration

What Social MediaLooks like

Why is Social Media important to Bonita Bay?

Helps reach a new audience both locally and globally

Makes it easier for potential customers to find us

Very affordable way to increase brand awareness

Proves we are progressive and in touch with technology

Began in 2004, a social network for college students.

Today, Facebook has more than 1.49 billion active users world-wide – making it the most widely-used social network.*

Users are 76% female and 24% male.*

Average time spent per visit is 20 minutes.*

* Source Zephoria Digital Marketing

Our Facebook Fans – Who Are They?

Our Facebook Fans – Where Are They?

Our Facebook Fans – When They’re Online

Highest traffic occurs mid-week between 1 to 3 pm.

Launched in 2006, first #hashtag was used August 2007.

Twitter has 982 million registered users, yet 44% of accounts have NEVER sent a tweet!*

Considered a micro-blogging service, tweets may contain up to 140 characters maximum

* Source Digital Stats/Gadgets

#WhatTheHeckIsAHashTag

By placing the POUND SIGN (#) or HASH TAG in front of a word or group of words creates a SEARCHABLE LINK

#BonitaBay

Some of our Twitter followers…

Won’t You Join Us Online??