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BBA Semester-I
BBA: SEMESTER I
PAPER101. ENVIRONMENTAL SCIENCE Total Credit: 2 (2 Theories)
Total: 30 Lectures
Duration: 3 hrs. Maximum Marks: 50 (30+15)
Unit 1 : Introduction to environmental studies& Ecosystems (8 Lectures)
Multidisciplinary nature of environmental studies;
• Scope and importance; Concept of sustainability and sustainable development. • What is an ecosystem? Structure and function of ecosystem; Energy flow in an ecosystem: food
chains, food webs and ecological succession. Case studies of the following ecosystems :
Forest ecosystem
Grassland ecosystem
Desert ecosystem
Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries)
Unit 2 : Natural Resources : Renewable and Non-‐renewable Resources Biodiversity and
Conservation (8 Lectures) • Land resources and landuse change; Land degradation, soil erosion and desertification.
• Deforestation: Causes and impacts due to mining, dam building on environment, forests,
biodiversity and tribal populations.
• Water : Use and over-‐exploitation of surface and ground water, floods, droughts, conflicts over
water (international & inter-‐state).
• Energy resources : Renewable and non renewable energy sources, use of alternate energy
sources, growing energy needs, case studies.
Levels of biological diversity : genetic, species and ecosystem diversity; Biogeographic zones of
India; Biodiversity patterns and global biodiversity hot spots
• India as a mega-‐biodiversity nation; Endangered and endemic species of India
• Threats to biodiversity : Habitat loss, poaching of wildlife, man-‐wildlife conflicts, biological
invasions; Conservation of biodiversity : In-‐situ and Ex-‐situ conservation of biodiversity.
• Ecosystem and biodiversity services: Ecological, economic, social, ethical, aesthetic and
Informational value.
Unit 3: Environmental Pollution & Human Communities and the Environment (7 Lectures)
• Environmental pollution : types, causes, effects and controls; Air, water, soil and noise pollution
• Nuclear hazards and human health risks
• Solid waste management : Control measures of urban and industrial waste.
• Pollution case studies.
Human population growth: Impacts on environment, human health and welfare.
• Resettlement and rehabilitation of project affected persons; case studies.
• Disaster management : floods, earthquake, cyclones and landslides.
• Environmental movements : Chipko, Silent valley, Bishnois of Rajasthan.
• Environmental ethics: Role of Indian and other religions and cultures in environmental
conservation.
• Environmental communication and public awareness, case studies (e.g., CNG vehicles in Delhi).
Unit 4 : Field work (7 Lectures)
Visit to an area to document environmental assets: river/ forest/ flora/fauna, etc.
• Visit to a local polluted site-‐Urban/Rural/Industrial/Agricultural.
• Study of common plants, insects, birds and basic principles of identification.
• Study of simple ecosystems-‐pond, river, Delhi Ridge, etc.
Suggested Readings: 1. Carson, R. 2002. Silent Spring. Houghton Mifflin Harcourt.
2. Gadgil, M., &Guha, R.1993. This Fissured Land: An Ecological History of India. Univ. of California
Press.
3. Gleeson, B. and Low, N. (eds.) 1999.Global Ethics and Environment, London, Routledge.
4. Gleick, P. H. 1993. Water in Crisis. Pacific Institute for Studies in Dev., Environment & Security.
Stockholm Env. Institute, Oxford Univ. Press.
5. Groom, Martha J., Gary K. Meffe, and Carl Ronald Carroll.Principles of Conservation Biology.
Sunderland: Sinauer Associates, 2006.
6. Grumbine, R. Edward, and Pandit, M.K. 2013. Threats from India’s Himalaya dams. Science, 339: 36-
‐37.
7. McCully, P. 1996. Rivers no more: the environmental effects of dams(pp. 29-‐64). Zed Books.
8. McNeill, John R. 2000. Something New Under the Sun: An Environmental History of the Twentieth
Century.
9. Odum, E.P., Odum, H.T. & Andrews, J. 1971.Fundamentals of Ecology. Philadelphia: Saunders.
10. Pepper, I.L., Gerba, C.P. &Brusseau, M.L. 2011. Environmental and Pollution Science. Academic Press.
11. Rao, M.N. &Datta, A.K. 1987. Waste Water Treatment. Oxford and IBH Publishing Co. Pvt. Ltd.
12. Raven, P.H., Hassenzahl, D.M. & Berg, L.R. 2012.Environment. 8th edition. John Wiley & Sons.
13. Rosencranz, A., Divan, S., & Noble, M. L. 2001. Environmental law and policy in India. Tripathi 1992.
14. Sengupta, R. 2003. Ecology and economics: An approach to sustainable development.
15. Singh, J.S., Singh, S.P. and Gupta, S.R. 2014. Ecology, Environmental Science and Conservation. S.
Chand Publishing, New Delhi.
16. Sodhi, N.S., Gibson, L. & Raven, P.H. (eds). 2013. Conservation Biology: Voices from the Tropics. John
Wiley & Sons.
17. Thapar, V. 1998. Land of the Tiger: A Natural History of the Indian Subcontinent.
18. Warren, C. E. 1971. Biology and Water Pollution Control. WB Saunders.
BBA: SEMESTER I
PAPER102. FUNDAMENTALS OF MANAGEMENT
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Unit I (19 Lectures)
Introduction, Definition, Nature of Management, Development of Management Thought, Schools
of Management Thought, Management Process & Co-ordination, Functions of Top, Middle,
Supervisory Level Management, Managers need for understanding Internal and external
environment.
Unit II (19 Lectures)
Planning, Definition, Fundamentals of planning, Objectives, Policy & Strategy, Organizing,
Design of organization structure, Authority & Responsibility, Line and Staff Relationships,
Staffing, Fundamentals of staffing, Recruitment & Selection, Training & Development.
Unit III (19 Lectures)
Directing, Fundamentals of Directing, Motivation, Concept and techniques. Controlling, Nature
and Scope of Control, Types of Control, Control Process.
Unit IV (18 Lectures)
Basic forms of Business Ownership; Sole Proprietorship, Partnership, Cooperatives, Company.
Choosing a form of Business ownership; Corporate Expansion: mergers and acquisitions,
diversification, forward and backward integration, joint ventures, Strategic alliance.
Suggested Readings:
1. L. M. Prasad : Principles of Management
2. Harold Koontz and Heinz Weihrich : Principles & Practices of Management
3. Jagdish Prakash: Business Organisation and Management
BBA: SEMESTER I
PAPER103. STATISTICS FOR BUSINESS DECISIONS
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Unit I: (19 Lectures)
Measures of Central Value: Characteristics of an ideal measure; Measures ofCentral Tendency -
mean, median, mode, harmonic mean and geometric mean. Merits, Limitations and Suitability of
averages. Relationship between averages. Measures of Dispersion: Meaning and Significance.
Absolute and Relative measures of dispersion - Range, Quartile Deviation, Mean Deviation,
Standard Deviation, Coefficient of Variation, Moments, Skewness, Kurtosis.
Unit II: (19 Lectures)
Correlation Analysis: Meaning and significance. Correlation and Causation,Types of correlation.
Methods of studying simple correlation - Scatter diagram, Karl Pearson’s coefficient of
correlation, Spearman’s Rank correlation coefficient, Regression Analysis: Meaning and
significance, Regression vs. Correlation. Linear Regression, Regression lines (X on Y, Y on X)
and Standard error of estimate.
Unit III: (19 Lectures)
Analysis of Time Series: Meaning and significance. Utility, Components of timeseries, Models
(Additive and Multiplicative), Measurement of trend: Method of least squares, Parabolic trend
and logarithmic trend; Index Numbers: Meaning and significance, problems in construction of
index numbers, methods of constructing index numbers-weighted and unweighted, Test of
adequacy of index numbers, chain index numbers, base shifting, splicing and deflating index
number.
Unit IV: (18 Lectures) Hypothesis testing: Concept; Level of Significance; Process of testing; Test of hypothesis
concerning Mean; Test of hypothesis Normal Z test & t test for single mean.
Using Non-parametric statistics for hypothesis testing.
Readings: 1. S.P. Gupta (S.P.): Statistical Methods, Sultan Chand & Sons, 34th Edition.
2. Richard Levin & David Rubin : Statistics for management, Prentice Hall.
3. Anderson, Sweeny & Williams: Statistics for Business and Economics, South Western.
BBA: SEMESTER I
PAPERGE 104.PRINCIPLES AND PRACTICE OF MANAGEMENT
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Unit I (19 Lectures)
Introduction, Definition, Nature of Management, Development of Management Thought (Fayol,
Taylor, and Hawthorne) Schools of Management Thought (Empirical, Human Behavior, Social
Systems Approach). Management Process & Co-ordination, Functions of Top, Middle,
Supervisory Level Management, Managers need for understanding Internal and external
environment
Unit II (19 Lectures)
Planning, Definition, Fundamentals of planning, Objectives, Policy & Strategy, Forecasting,
Decision Making, Organizing, Organization Theory, Design of organization structure, Authority
& Responsibility, Line and Staff Relationships, Groups in organization.
Unit III (19 Lectures) Staffing, Fundamentals of staffing, Recruitment & Selection, Training & Development,
Performance Appraisal, Directing, Fundamentals of Directing, Motivation, Concept and
techniques, Communication-Process and Functions.
Unit IV (18 Lectures) Controlling, Nature and Scope of Control, Types of Control, Control Process, Effective Control
System.
Suggested Readings:
1. L. M. Prasad: Principles of Management
2. Harold Koontz and Heinz Weihrich: Principles & Practices of Management
BBA SEMESTER II
BBA: SEMESTER II
PAPER201: MODERN INDIAN LANGUAGES (ENGLISH)
Total Credit: 2(2 Theories)
Total: 30 Lectures
Duration: 3 hrs. Maximum Marks: 50 (30+15)
Objective:The purpose of this course is to introduce students to the theory, fundamentals and
tools of communication and to develop in them vital communication skills which should be
integral to personal, social and professional interactions.
.
Unit I (8 Lectures)
Introduction: Theory of Communication, Types and modes ofCommunication
Language of Communication:Verbal and Non-verbal(Spoken and Written)Personal, Social and
BusinessBarriers and StrategiesIntra-personal, Inter-personal and Group communication
Unit II (8 Lectures)
Speaking Skills:MonologueDialogueGroup DiscussionEffective Communication/ Mis-
CommunicationInterviewPublic Speech
Unit III (7 Lectures)
Reading and Understanding:Close ReadingComprehensionSummary Paraphrasing Analysis
and InterpretationTranslation(from Indian language to English and vice-versa)
Literary/Knowledge Texts
Unit IV (7 Lectures)
Writing Skills Documenting Report Writing Making notes Letter writing
Recommended Readings:
• Fluency in English - Part II, Oxford University Press, 2006.
• Business English, Pearson, 2008.
• Language, Literature and Creativity, Orient Blackswan, 2013.
• Language through Literature (forthcoming) ed. Dr.Gauri Mishra, DrRanjanaKaul,
Dr Brati Biswas
BBA: SEMESTER II
PAPER 202: MANAGERIAL ECONOMICS
Total Credit: 6(5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Objective: The purpose of this course is to apply micro economic concepts andtechniques in
evaluating business decisions taken by firms.
Unit I:
Micro Economic Theory: Concept of macro- and microeconomics & their definition; Demand:
meaning, factors affecting demand, individual demand, market demand, movement and shift of
demand curve, exceptions to the Law of Demand.Law of Diminishing Marginal Utility,
Consumers equilibrium through utility approach with demand schedule and graph.
Elasticity of demand: Price elasticity of demand, income elasticity of demand, cross price
elasticity of demand.
Unit II:
Theory of consumer behaviour: cardinal utility theory, ordinal utility theory(indifference
curves).
Concept of product and production function: returns to a factor, total, average and marginal
physical products, Law of Variable Proportions and its three stages, returns to scale.
Unit III:
Market Structure: Basic features, characteristics, properties and demand curves of perfect
competition ; monopoly; monopolistic competition; oligopoly, kinked demand curve model.
Macro Economic Theory: Meaning & Importance, Functioning of Macro Economic System
National Income : Circular flow of Income, Concepts of GDP, GNP, NDP and NNP, Problems
and difficulties in measurement of national income.
Unit IV:
India and the World Economy: Globalization and the Indian economy; Brief Overview India’s
Foreign Trade- Balance of Payment, Challenges and Opportunities of International Finance;
Impact of Monetary and Fiscal Policy on Indian Economy. Recent Advances in Managerial
Economics.
Readings:
1. Dominick Salvatore (2009). Principles of Microeconomics (5th
ed.) Oxford University Press
2. Lipsey and Chrystal. (2008). Economics. ( 11th
ed.) Oxford University Press
BBA: SEMESTER II
PAPER 203: BUSINESS ACCOUNTING
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Objective: To familiarize students with the mechanics of preparation of financialstatements,
understanding corporate financial statements, their analysis and interpretation.
Unit I (19 Lectures)
Introduction to Financial Accounting. Accounting as an Information System. Importance, Scope,
and Limitations. Users of Accounting Information. Generally Accepted Accounting Principles.
The Accounting Equation. Nature of Accounts and Rules of Debit and Credit. Recording
Transactions in General Journal. Recording Transactions in three-column Cash Book. An
overview of Subsidiary books – Purchase Book, Purchase Returns Book, Sales Book, and Sales
Returns Book. Opening and Closing Entries. Preparation of Ledger Accounts.
Unit II (19 Lectures)
Introduction to International Financial Reporting Standards (IFRS). Understanding Accounting
Standards issued by the ICAI related to Disclosure of Accounting Policies, Depreciation
Accounting, and Revenue Recognition. Methods of charging Depreciation – Straight-line
Method, and Written-down-value Method. Preparation of Trial Balance. Adjustment Entries.
Post-adjusted Trial Balance. Bank Reconciliation Statement.
Unit III (19 Lectures)
Preparation of Financial Statements: Preparing Trading Account, Profit & Loss Account and
Balance Sheet for a Sole Proprietor. Understanding contents of Financial Statements of a Joint
Stock Company as per Companies Act 2013. Understanding the contents of a Corporate Annual
Report. Preparation of Cash Flow Statement as per AS-3 (revised).
Unit IV (18 Lectures)
Analyzing Financial Statements: Objectives of Financial Statement Analysis; Sources of
Information; Standards of Comparison; Techniques of Financial Statement Analysis - Horizontal
Analysis, Vertical Analysis, and Ratio Analysis. Meaning and Usefulness of Financial Ratios;
Analysis of Financial Ratios from the perspective of different Stakeholders like Investors,
Lenders, and Short-term Creditors; Profitability Ratios, Solvency Ratios, Liquidity Ratios, and
Turnover Ratios; Limitations of Ratio Analysis.
Readings:
1. S.N. Maheshwari, Suneel K. Maheshwari, and Sharad K. Maheshwari: An Introduction to
Accountancy, Vikas Publishing House Pvt. Ltd.
2. R. Narayanaswamy, Financial Accounting: A Managerial Perspective, PHI Learning Pvt.
Ltd.
3. Charles T. Horngren, Gart L. Sundem, John A. Elliott, and Donna R. Philbrick,
Introduction to Financial Accounting, Pearson.
4. J.R. Monga, Financial Accounting: Concepts and Applications, Mayur Paperbacks.
BBA: SEMESTER II
PAPER GE 204: PRINCIPLES OF BANKING AND FINANCE
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Objective: To familiarize students with the structure of banking systems and their functioning,
concepts of financial management, and understanding the Indian financial system.
Unit I (19 Lectures)
Banking system in India, Nationalization of banks, its objective and impacts, Comparative
analysis of public sector banks & private sector banks, Funding & investment instruments of
bank.
Unit II (19 Lectures)
Life insurance: Products, Competitive position, Environment and general provisions, Types of
life insurance contracts, Tax benefit in life insurance. General insurance; Health insurance,
Vehicle insurance, Fire insurance, Property and liability insurance.
Unit III (19 Lectures)
Financial Management goals & objectives, Functions of financial managers, Concepts of risk and
return, Environment of finance in organization of finance function, Introduction to time value of
money, Capital Budgeting techniques.
Unit IV (18 Lectures)
Indian financial system: Structure, Objective, Significance, Liberalization of the financial system,
Role of RBI&SEBI in the development of financial markets.
Suggested Readings:
1. 1 Rawat. Alternative approach & strategies of HRD
2. U. Pareek. Managing transition- The HRD response.
3. BatraG.S. Banking and development finance- new vistas. Deep & Deep Publication.
4. Gerald o. Hatler. Bank investment & fund management. Macmillan India.
5. Bhalla, V K. Indian Financial System. Anmol, New Delhi.
6. Uma Kapila& Raj Kapila. Economic Reform Series.
7. Dr. J. C. Verma. Merchant Banking
8. H. R. Machiraju. Merchant Banking
9. I.M Pandey. Financial Banking
10. M.Y Khan. Financial Management
BBA Semester-III
BBA: SEMESTER III
PAPER301. ORGANIZATIONAL BEHAVIOUR
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
UNIT- I (19 Lectures)
Introduction to OB: Nature of Organisational Behavior, OB Functions and Processes,
Evolution of Organizational Behavior: Disciplines which contribute to the OB field,
Challenges and Opportunities for OB: Economic pressure, Respond to Globalization,
Managing Workforce diversity, Improving Customer Service, Improving skills, Creating a
Positive work Environment.
UNIT- II (19 Lectures)
Diversity in Organizations, Attitude and Job Satisfaction: Components of Attitudes, Measuring
Job Satisfaction. Personality and Values: Personality Model, Personality traits Relevant to OB;
Importance of values. Motivation Concepts: Theories of Motivation- Hierarchy of Need, Theory
X and Theory Y, Two Factor Theory, McClelland’s Theory of Needs, Self Determination
Theory, Self-Efficacy Theory.
UNIT- III (19 Lectures)
Foundation of Group Behavior: Classifying Groups, Stages of Group Development, Group
Properties, Group Decision Making. Communication: Function of Communication, Process of
Communication, Direction, Interpersonal Communication, Organizational Communication,
Communication Channel, Persuasive Communication, Barriers to Effective Communication.
Global Implications.
UNIT IV (18 Lectures)
Leadership: What is Leadership? Trait Theories, Behavioral Theories, Authentic Leadership:
Ethics and Trust. Power & Politics: Defining Power, Bases of Power, Power Tactics. Conflict
and Negotiation: Defining Conflict, Conflict process, Negotiation. Organization Structure,
Organizational Culture, Organizational Change and Stress Management
Suggested Readings:
1. Jerald Greenberg & Robert A Baron: Behavior in Organizations, PHI Learning Pvt. Ltd.,
2. New Delhi.
3. Robbins Stephen P: Organizational Behaviour, Pearson Education, 12th Edition.
4. Luthans Fred: Organizational Behaviour, Tata McGraw Hill.
5. Davis Keith: Human Behaviour at works, Tata McGraw Hill.
6. Newstrom, John W. and Keith Davis: Organizational Behaviour: Human Behaviour at
Work,Tata McGraw-Hill, New Delhi.
BBA: SEMESTER III
PAPER 302: PRINCIPLES OF MARKETING
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Unit I: (19 Lectures)
Marketing: what is a market? Types of market, what can be marketed? Meaning & definitions of
marketing, core marketing concepts, marketing tasks, nature of marketing its functions,
differences between marketing & selling, creating customer value: total customer value,
functional, emotional & conditional value, steps in customer value creation, customer delight,
marketing planning: meaning of marketing plan, its contents, process, types of marketing plans.
Unit II: (19 Lectures)
What is Marketing Information System, Steps to improve MIS, sources of information,
Marketing Research: meaning & definitions, types & Process of MR, objectives, scope and uses
of MR, Barriers limiting the use of MR, Consumer Behaviour, factors influencing CB, consumer
buying process, consumerism & its importance, consumer use and disposal of a product.
Unit III: (19 Lectures)
Philosophies of Marketing: Production, Product, Selling, Marketing & Societal & Holistic
Marketing Concept, Characteristics of a good Marketing Manager, Market Segmentation:
meaning & definitions, criteria for effective segmentation, reasons for and levels of segmentation,
process, bases of segmentation, Target Market: meaning & process, Product Differentiation and
Product Positioning.
Unit IV: (18 Lectures)
Whole sailing: meaning & definitions, its functions, types of wholesailers, Retailing: meaning &
definitions, functions, major types of retailers, marketing of services: meaning & definitions,
characteristics of services, its classification, service quality and differentiation, monitoring
service performance, Rural Marketing: socio economic conditions, key decisions area, its
segmentation, product, price, place and promotion.
Readings:
1. Kotler, P. & Keller, K. L.: Marketing Management, Pearson.
2. Kotler, P., Armstrong, G., Agnihotri, P. Y., &UlHaq, E.: Principles of Marketing: A South
Asian Perspective, Pearson.
3. Ramaswamy, V.S. &Namakumari, S.: Marketing Management: Global Perspective-Indian
Context, Macmillan Publishers India Limited.
4. Zikmund, W.G. & D’ Amico, M.: Marketing, Ohio: South-Western College Publishing.
BBA: SEMESTER III
PAPER303: MANAGEMENT ACCOUNTING
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Unit I (19 Lectures)
Nature, Scope of Management Accounting: Meaning, definition, nature and scope of Management
Accounting; Comparison of Management Accounting with Cost Accounting and Financial Accounting.
Cost concepts: Meaning, Scope, Objectives, and Importance of
Cost Accounting; Cost, Costing, Cost Control, and Cost Reduction; Elements of Cost, Components of
total Cost, Cost Sheet. Classification of Costs: Fixed, Variable, Semi-variable, and Step Costs; Product,
and Period Costs; Direct, and Indirect Costs; Relevant, and Irrelevant Costs; Shut-down, and Sunk Costs;
Controllable, and Uncontrollable Costs; Avoidable, and Unavoidable Costs; Imputed / Hypothetical Costs;
Out-of-pocket Costs; Opportunity Costs; Expired, and Unexpired Costs; Conversion Cost. Cost
Ascertainment: Cost Unit and Cost Center. Introduction to Overhead allocation, Overhead apportionment,
and Overhead absorption.
Unit II (19 Lectures)
Cost-Volume-Profit Analysis: Contribution, Profit -Volume Ratio, Margin of safety, Cost Break-even
Point, Composite Break-even Point, Cash Break-even Point, Key Factor, Break-even Analysis. Relevant
Costs and Decision Making: Pricing, Product Profitability, Make or Buy, Exploring new markets, Export
Order, Sell or Process Further, Shut down vs. Continue.
Unit III (19 Lectures)
Budgets and Budgetary Control: Meaning, Types of Budgets, Steps in Budgetary Control, Fixed and
Flexible Budgeting, Cash Budget. Responsibility Accounting: Concept, Significance, Different
responsibility centers, Divisional performance – Financial measures, Transfer pricing.
Unit IV (18 Lectures)
Standard Costing and Variance Analysis: Meaning of Standard Cost and Standard Costing, Advantages,
Limitations and Applications; Material, Labor, Overhead and Sales variances. Introduction to Target
Costing, Life Cycle Costing, Quality Costing, and Activity based Costing.
Readings:
1. C.T. Horngren, Gary L. Sundem, Jeff O. Schatzberg, and Dave Burgstahler: Introduction to
Management Accounting, Pearson
2. M.N. Arora: A Textbook of Cost and Management Accounting, Vikas Publishing House Pvt. Ltd.
3. M.Y. Khan, and P.K. Jain, Management Accounting: Text Problems and Cases, McGraw Hill
Education (India) Pvt. Ltd.
4. S.N. Maheshwari, and S.N. Mittal, Cost Accounting: Theory and Problems, Shree Mahavir Book
Depot (Publishers)
BBA: SEMESTER III
PAPERGE304: MARKETING MANAGEMENT
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Unit I
Introduction to Marketing: Definition of market, types of markets, meaning & definition of
marketing and marketing management, Difference between marketing and selling, importance of
marketing, duties and responsibilities of a marketing manager, philosophies of marketing:
production, product, selling, marketing & societal marketing concepts, concept of marketing mix.
UNIT II
Consumer Behaviour: Meaning and definition of consumer behaviour, characteristics of
consumer behaviour, buying roles of a consumer, factors affecting consumer behaviour.
Segmentation, Targeting & Positioning: Meaning and definition of segmentation, criteria for
segmentation, meaning & process of market targeting, meaning of positioning, major basis of
positioning a product.
Unit III
Product: Basic concepts of a product, product mix and product line, product classification,
concepts of branding, packaging & labelling, product life cycle (PLC).
Pricing: Concept of pricing, importance of pricing in business, factors affecting price
determination, major pricing methods.
UNIT- IV
Distribution: Meaning and definition of distribution channels, importance of distribution
channels, functions of distribution channels, types of distribution channels.
Promotion: Meaning and importance of promotion, methods of promotion (promotion mix) and
factors affecting promotion mix.
Suggested Readings
1. Kotler, P.: Principles of Marketing, ed. ix, Prentice Hall of India, New Delhi.
2. Kotler, P: Marketing Management, Analysis, Planning and Control, 2007, Prentice Hall of
India, New Delhi.
3. Gandhi, J.C.: Marketing: A Managerial Introduction, 2000, Tata McGraw Hill.
4. Stanton, Etzel&Walken: Fundamentals of Marketing, ed. x, McGraw Hill.
5. Jha& Singh: Marketing Management in Indian Perspective.
BBA: SEMESTER III
PAPER305: E-COMMERCE
Total Credit: 2 (2 Theories)
Total: 30 Lectures
Duration: 3 hrs. Maximum Marks: 50 (30+15)
Unit I (15 Lectures)
Introduction to ecommerce: Meaning and concept of ecommerce, ecommerce verses e-
business, advantages and disadvantages of ecommerce, value chain in ecommerce, Porter’s value
chain model, competitive advantage and competitive strategy, different types of ecommerce like
B2B, B2C, C2C, C2B,G2C.
Technology in ecommerce: An overview of the internet, basic network architecture and the
layered model, internet architecture, network hardware and software considerations, intranets and
extranets ,The making of world wide web, web system architecture, ISP, URL’s and HTTP,
cookies.
Unit II (15 Lectures)
Building and hosting your website: choosing an ISP, registering a domain name, web
promotion, internet marketing techniques, e- cycle of internet marketing, personalization, mobile
agents, tracking customers, customer service, CRM and e-value.
Web page design using HTML and CSS: Overview of HTML, basic structure of an HTML
document, basic text formatting, links, images, tables, frames, form and introduction to CSS.
Security threats: Security in cyberspace, kinds of threats and crimes: client threat,
communication channel threat, server threat, other programming threats, frauds and scams
BBA SEMESTER IV
BBA: SEMESTER IV
PAPER 401: BUSINESS RESEARCH
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Objective: To provide an exposure to the students pertaining to the basic techniques and tools of
business research.
Unit I: (19 Lectures)
Nature and Scope of Marketing Research – Role of Marketing Research indecision making.
Applications of Marketing Research – marketing research; The Research process – Steps in the
research process; the research proposal; ProblemFormulation: Management decision problem Vs.
Marketing Research problem.
Unit II: (19 Lectures)
Research Design: Exploratory, Descriptive, Causal. Secondary Data Research:Advantages &
Disadvantages of Secondary Data, Criteria for evaluating secondary sources, secondary sources of
data in Indian Context, Syndicated Research (in India)
Unit III: (19 Lectures)
Primary Data Collection: Survey Vs. Observations. Comparison of self-administered, telephone,
mail, emails techniques. Qualitative Research Tools: Depth Interviews focus groups and projective
techniques; Measurement & Scaling: Primary scales of Measurement -Nominal, Ordinal, Interval&
Ratio. Scaling techniques-paired comparison, rank order, constant sum, semantic differential,
itemized ratings, Likert Scale; Questionnaire-form & design.
Unit IV: (18 Lectures)
Sampling: Sampling techniques, determination of sample size; Data Analysis:Z test (mean, diff. of
mean, diff. of proportion) t test (mean), paired t test, Chi square test, Introduction to theoretical
concept of ANOVA, Factor Analysis and Discriminant Analysis.
Readings:
1. Zikmund, Babin& Carr: Business Research Methods, South-Western.
2. Cooper & Schindler: Business Research Methods McGraw-Hill Education,
3. Churchill: Marketing Research: Methodological Foundations, Cengage Learning.
4. Aaker, Kumar, Day - Marketing Research. Wiley.
5. Naresh Malhotra – Marketing Research, Pearson.
BBA: SEMESTER IV
PAPER 402: HUMAN RESOURCE MANAGEMENT
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Objective: The objective of this course is to help the students to develop anunderstanding of the
concept & techniques of essential functions of human resource management. The course will use
and focus on Indian experiences, approaches and cases
UNIT I: (19 Lectures)
Human Resource Management: Meaning & definition of HRM, nature, functions & scope of
HRM, evolution of HRM as a discipline, HRM vs. Personnel Management, strategic HRM;
meaning of SHRM, models & approaches to SHRM, characteristics, levels & process of strategic
human resource planning strategic manpower planning & its benefits, concept of Human Resource
Development; objectives, role & significance of HRD, its focus, role of HRD Manager.
UNIT II: (19 Lectures)
HRIS: meaning & definition, advantages, ERP, SAP, ORACLE financial, EDM. Knowledge
management: concept, why do we need Km, its types. Human Resource Planning: objectives &
importance, process of HRP: steps in HRP, demand and supply forecasting of human resource, its
importance, benefits and requirements for effective HRP. Recruitment: concept, OBJECTIVES,
sources & methods, selection: objectives of selection, selection process, induction : steps in
induction program, induction training In India
UNIT III: (19 Lectures)
Industrial Relations: evolution of IR, features of IR, changes brought by IR, scope and objectives
of IR, approaches and theories, role of employers organisation, its classification, role of state in
maintaining industrial peace, nature of IR, parties to IR, management, union & government
concerns, importance of sound IR, state of IR in India, industrial dispute, forms of Industrial
dispute, machinery for prevention & settlement of industrial dispute.
UNIT IV: (18 Lectures)
Trade Unions: what is a trade union? Features, objectives, functions & structure of trade unions,
growth of trade union movement, collective bargaining: meaning & features of CB, objectives &
substance of bargaining, employee health, measures to promote health, components of a wellness
program, employee assistance program, safety : working conditions, accidents, its causes, legal
provisions for safety, welfare, types of welfare, measures of welfare, social security : objectives,
benefits and forms, WCA&ESI Acts.
Readings:
1. De Cenzo, D.A. & Robbins: Fundamentals of Human Resource Management, New York:
John Wiley & Sons.
2. Dessler, G: Human Resource Management, Pearson.
3. Monappa&Saiyaddin: Personnel Management,Tata McGraw Hill.
4. Rao, V.S.P.: Human Resource Management- Text and Cases, Excel Books.
5. R. Wayne Mondy&Rober M. Noe: Human Resource Management, Pearson.
BBA: SEMESTER IV
PAPER 403: FINANCIAL MANAGEMENT
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Objective: To acquaint students with the techniques of financial management and theirapplications
for business decision making, and to discuss the specific financial management problems of
financial institutions.
Unit I
Nature of Financial Management: Scope of Financial Management; Profit Maximization,
Wealth Maximization - Traditional and Modern Approach; Functions of finance – Finance
Decision, Investment Decision, Dividend Decision; Objectives of Financial Management;
Concept of Time Value of Money: present value, future value, Risk & Return: Systematic &
unsystematic risk.
Unit II
Long -term investment decisions: Capital Budgeting - Principles and Techniques; Nature and
meaning of capital budgeting; Evaluation techniques - Accounting Rate of Return, Net Present
Value, Internal Rate of Return, Profitably Index Method.
Concept and Measurement of Cost of Capital: Cost of debt; Cost of Equity Share; Cost of
Preference Share; Cost of Retained Earning; Computation of over-all cost of capital (WACC)
Unit III
Capital Structure: Approaches to Capital Structure Theories - Net Income approach, Net
Operating Income approach, Traditional approach.
Dividend Policy Decision – Introduction; Dividend Payout Ratio, Factors affecting Dividend
Policy of a firm.
Unit IV
Working Capital Management: Brief Overview, Importance, Levels of Working Capital
Investment, Classification of Working Capital
Inventory Management - ABC Analysis; Minimum Level; Maximum Level; Reorder Level;
Safety Stock; Economic Order Quantity Model.
Readings
1. M.Y. Khan &P.K. Jain: Financial Management Text Problem and Cases, Tata McGraw Hill
Pubilshlng Co. Ltd.
2. R. P. Rustogi: Financial Management: Theory Concepts and Practices, Taxmann Publication.
3. I.M. Pandey: Financial Management: Theory and Practices, Vikas Publishing House
BBA: SEMESTER IV
PAPER GE 404: HUMAN RESOURCE MANAGEMENT
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Objective: The objective of this course is to help the students to develop anunderstanding of the
concept & techniques of essential functions of human resource management.
UNIT I: (19 Lectures)
Introduction to human resource management: Meaning, definition and features of human resource
management, functions of human resource management, significance of human resource management,
evolution of HRM as a discipline, concept of personnel management, HRM vs. personnel
management, issues and challenges in HRM.
UNIT II: (19 Lectures)
Human resource planning: Concept and its significance; Job Analysis- definition and uses, job
description and job specification, methods for collecting job analysis information; Job enrichment; Job
enlargement; Recruitment: concept and sources; Selection: concept and process of selection;
Placement, induction and socialization.
UNIT III: (19 Lectures)
Training & development: Concept and types/methods of employee training, importance of training;
Performance appraisal: Concept and purpose, techniques of performance appraisal, modern appraisal
methods- MBO, 360 degree appraisal & assessment centers, constraints faced in performance
appraisal.
UNIT IV: (18 Lectures)
Wage and Salary administration: Basic concepts & objectives of wages and salary administration,
factors affecting wage rate; Job evaluation and its methods; Fringe benefits: Need for fringe benefits,
types of fringe benefits; Employee Grievance: Types of employee grievance, its causes and redressal.
Readings:
1. De Cenzo, D.A. & Robbins: Fundamentals of Human Resource Management, New York: John
Wiley & Sons.
2. Dessler, G: Human Resource Management, Pearson.
3. Monappa&Saiyaddin: Personnel Management,Tata McGraw Hill.
4. Rao, V.S.P.: Human Resource Management- Text and Cases, Excel Books.
BBA: SEMESTER IV
PAPER 405: IT TOOLS FOR BUSINESS
Total Credit: 2 (2 Theories)
Total: 30 Lectures
Duration: 3 hrs. Maximum Marks: 50 (30+15)
Objective: The goal of this course is to present overview of IT tools used in day to day use
ofcomputers and data base operations.
Unit I: Computer Organisation and Operating System
Central Processing Unit - Memory, RAM, ROM, Booting, Memory- Secondary Storage
Devices: Floppy and Hard Disks, Optical Disks CD-ROM, DVD, Mass Storage Devices: USB
thumb drive. Managing disk Partitions, File System Input Devices - Keyboard, Mouse, joystick,
Scanner, web cam, Output Devices- Monitors, Printers – Dot matrix, inkjet, laser, Multimedia-
What is Multimedia, Text, Graphics, Animation, Audio, Images, Video; Names of common
multimedia file formats, Operating System: Microsoft Windows- An overview of different
versions of Windows, Basic Windows elements, File management through Windows. Using
essential accessories: System tools – Disk cleanup, Disk defragmenter, Entertainment, Games,
Calculator, Imaging – Fax, Notepad, Paint, WordPad. Command Prompt- Directory navigation,
path setting, creating and using batch files. Drives, files, directories, directory structure.
Application Management: Installing, uninstalling, running applications.
Unit II: Word Processing and Spreadsheet
Introduction to MS Office: Components of MS Office, Application of MS Office,
MS Word –Working with MS word Documents, Text formatting, Table Creation and
Operations, Autocorrect, Spell Check, Word Art, Working with Header and Footer, Page Setup,
Page Preview, Printing a document, Mail Merge.
MS Excel – Starting Excel, Worksheet, Rearranging Worksheet and Cell Inserting Data into
Rows/ Columns, Alignment, Text Wrapping, Sorting Data, Excel Formatting tips and
Techniques, Generating Graphs, Formula & Functions (Sum, max, min, count, mean, standard
deviation), Inserting Charts.
MS Power Point- Creating Presentations, Working with Animation, Slide Design & Slide
Layout.
Suggested Readings
1. Computer Fundamentals, Tata McGraw Hill Publication
BBA Semester-V
BBA: SEMESTER V
PAPER 501: QUANTITATIVE TECHNIQUES FOR MANAGEMENT
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Objective: To acquaint students with the construction of mathematical models for managerial decision
situations and to use computer software packages to obtain a solution wherever applicable. The
emphasis is on understanding the concepts, formulation and interpretation.
Unit I: (19 Lectures)
Linear Programming: Formulation of L.P. Problems, Graphical Solutions (Special cases: Multiple
optimal solution, infeasibility, unbounded solution); Simplex Methods (Special cases: Multiple optimal
solution, infeasibility, degeneracy, unbounded solution) Big-M method and Two-phase method;
Duality and Sensitivity (emphasis on formulation & economic interpretation); Formulation of Integer
programming, Zero-one programming, Goal Programming.
Unit II: (19 Lectures)
Elementary Transportation: Formulation of Transport Problem, Solution by N.W. Corner Rule, Least
Cost method, Vogel’s Approximation Method (VAM), Modified Distribution Method. (Special cases:
Multiple Solutions, Maximization case, Unbalanced case, prohibited routes)
Elementary Assignment: Hungarian Method, (Special cases: Multiple Solutions, Maximization case,
Unbalanced case, Restrictions on assignment.)
Unit III: (19 Lectures)
Network Analysis: Construction of the Network diagram, Critical Path - float and slack analysis (Total
float, free float, independent float), PERT, Project Time Crashing
Unit IV: (18 Lectures)
Decision Theory: Pay off Table, Opportunity Loss Table, Expected Monetary Value, Expected
Opportunity Loss, Expected Value of Perfect Information and Sample Information
Markov Chains: Predicting Future Market Shares, Equilibrium Conditions(Questions based on Markov
analysis) Limiting probabilities, Chapman Kolmogrov equation. Introduction to Game Theory: Pay off
Matrix- Two person Zero- Sum game, Pure strategy, Saddle point; Dominance Rule, Mixed strategy,
Reduction of m x n game and solution of 2x2, 2 x s, and r x 2 cases by Graphical and Algebraic
methods; Introduction to Simulation: Monte Carlo Simulation
Readings: 1. N. D. Vohra: Quantitative Management, Tata McGraw Hill
2. P. K. Gupta, Man Mohan, KantiSwarup: Operations Research, Sultan Chand.
3. V. K. Kapoor: Operations Research, Sultan Chand & Sons. 5. J. K. Sharma: Operations Research Theory & Applications, Macmillan India Limited.
BBA: SEMESTER V
PAPER 502: LEGAL ASPECTS OF BUSINESS
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Unit I: (19 Lectures)
The Indian Contract Act 1872: Meaning and Essentials of contract; Kinds of contract-Based on: validity,
formation & performance, law relating to offer and acceptance, consideration, competency to contract, free
consent, Void agreements, performance of contracts, discharge of contracts, breach of contracts and quasi
contract, Special contracts: contract of indemnity and guarantee, bailment and pledge, and agency.
Unit II: (19 Lectures)
Sale of Goods Act 1930: Sale and agreement to sell, implied conditions and warranties, sale by non-
owners, rights of unpaid seller.
Negotiable Instruments Act 1881:
Meaning of negotiable instruments, type of negotiable instruments, promissory note, bill of exchange,
cheque.
Unit III: (19 Lectures)
The Companies Act 2013:
Meaning and types, Incorporation, Memorandum & Articles of association, Prospectus, Issue of shares and
bonus shares, rights issue, sweat equity, role of directors, share qualification, company meetings.
The Limited Liability Partnership Act 2008:
Meaning and nature of limited partnership, formation, partners & their relations, extent and limitation of
liability.
Unit IV: (18 Lectures)
Consumer Protection Act 1986:
Objectives and machinery for consumer protection, defects and deficiency removal, rights of consumers.
The Right to Information Act 2005:
Salient features and coverage of the act, definition of terms information, right, record, public authority;
obligations of public authorities, requesting information and functions of PIO.
Readings:
1. M.C.Kucchal: Business Law/Mercantile Law, VikasPublishing.House (P) Ltd.
2. M.C.Kucchal,&VivekKucchal: Business Legislation for Management, Vikas Publishing House (P) Ltd.
3. Dr. G. K. Kapoor & Sanjay Dhamija: Company Law and Practice-A comprehensive textbook on
Companies Act 2013, latest edition, Taxmann.
4. Avtar Singh: Principle of Mercantile Law, Eastern Book Company
5. Gulshan Kapoor: Business Law, New Age International Pvt Ltd Publishers.
6. Maheshwari&Maheshwari: Principle of Mercantile Law, National Publishing Trust
BBA: SEMESTER V
PAPER 503: CONSUMER BEHAVIOUR
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Unit I (19 Lectures)
Consumer Behaviour: Nature, scope & application: Importance of consumer behaviour in marketing
decisions, characteristics of consumer behaviour, role of consumer research, consumer behaviour-
interdisciplinary approach.
Introduction to ‘Industrial Buying Behaviour’ Market Segmentation: VALS 2 segmentation profile.
Unit II (19 Lectures)
Consumer Needs & Motivation: Characteristics of motivation, arousal of motives, theories of needs
& motivation: Maslow’s hierarchy of needs, McLelland’sAPA theory, Murray’s list of psychogenic
needs, Bayton’s classification of motives, self-concept & its importance, types of involvement.
Personality & Consumer Behaviour: Importance of personality, theories of personality-Freudian
theory, Jungian theory, Neo-Freudian theory, Trait theory: Theory of self-images; Role of self-
consciousness.
Consumer Perception: Concept of absolute threshold limit, differential threshold limit & subliminal
perception: Perceptual Process: selection, organisation& interpretation. Learning & Consumer
Involvement: Importance of learning on consumer behaviour, learning theories: classical
conditioning, instrumental conditioning, cognitive learning & involvement theory.
Consumer Attitudes: Formation of attitudes, functions performed by attitudes, models of attitudes:
Tri-component model, multi-attribute model, attitude towards advertisement model: attribution
theory.
Unit III (19 Lectures)
Group Dynamics & consumer reference groups: Different types of reference groups, factors affecting
reference group influence, reference group influence on products & brands, application of reference
groups.
Family & Consumer Behaviour: Consumer socialisation process, consumer roles within a family,
purchase influences and role played by children, family life cycle.
Social Class & Consumer behaviour: Determinants of social class, measuring & characteristics of
social class.
Culture & Consumer Behaviour: Characteristics of culture, core values held by society & their
influence on consumer behaviour, introduction to sub-cultural & cross-cultural influences.
Opinion Leadership Process: Characteristics & needs of opinion leaders & opinion receivers,
interpersonal flow of communication.
Unit IV (18 Lectures)
Diffusion of Innovation: Definition of innovation, product characteristicsinfluencing diffusion,
resistance to innovation, adoption process.
Consumer Decision making process: Process- problem recognition, pre-purchase search influences,
information evaluation, purchase decision (compensatory decision rule, conjunctive decision, rule,
Lexicographic rule, affect referral, disjunctive rule), post-purchase evaluation; Situational Influences
Models of Consumer Decision making: Nicosia Model, Howard- Sheth Model, Howard-Sheth
Family Decision Making Model, Engel, Kollat& Blackwell Model, Sheth Newman Gross Model of
Consumer Values.
NOTE: Cases & application to marketing will be taught with respect to each topic.
Readings
1. Leon G.Schiffman& Leslie L.Kanuk: Consumer Behaviour, Prentice Hall Publication, latest
Edition
2. Solomon, M.R.: Consumer Behaviour – Buying, Having, and Being, Pearson Prentice Hall
3. Blackwell, R.D., Miniard, P.W., & Engel, J. F.: Consumer Behaviour, Cengage Learning.
4. Hawkins, D.I., Best, R. J., Coney, K.A., &Mookerjee, A: Consumer Behaviour – Building
Marketing Strategy, Tata McGraw Hill.
5. Kotler, P. & Keller, K. L.: Marketing Management (Global Edition) Pearson.
BBA: SEMESTER V
PAPER 504: PERSONAL SELLING & SALES FORCE MANAGEMENT
Total Credit: 6 (5 Theories+1 Tutorial)
Total: 75 Lectures+15 Tutorials
Duration: 3 hrs. Maximum Marks: 100 (70+30)
Unit I (19 Lectures)
Introduction to Personal Selling; functions of a sales person, qualities of aneffective Sales Person;
Personal Selling situations.
Unit II (19 Lectures)
Theories of Selling: AIDAS, Right Set of circumstances, Buying formula theory.
Unit III (19 Lectures)
The Selling Process: Preapproach – acquiring product knowledge, acquiringcompetition and market
knowledge, Identifying and qualifying prospects – sources of prospecting, conditions for
qualification, Opening a sale – methods of approaching, Sales presentation – presentation strategies
and methods, Sales demonstration – planning effective demonstration, use of sales tools, Handling
objection – types of objections, determining hidden objections, strategies for handling objections,
Closing a sale – trial close, closing techniques, Post sales follow up.
Unit IV (18 Lectures)
Introduction to sales force management: Objectives of Sales management,Role of asales manager;
Managing Salesforce – Recruitment, Selection,Training,Compensationand evaluation ofsales force;
Sales Territory Coverages:Sales Territory Concept,Reasons for establishing sales territories,
procedures forselling up sales territories.
Readings:
1. Still, Cundiff&Govani: Sales Management, Prentice Hall of India
2. Charles Futrell: Fundamentals of Selling, McGraw Hill
BBA Semester-VI
(NON – CBCS)
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