battenhall - cipr future trends online presentation - april 2013

CIPR / future trends online Drew Benvie, MD, Battenhall

@drewb @battenhall

B LONDON

BATTENHALL

2006: the origins of social media

Today 90% of media is on a screen

And we spend most of our time on social

Source: Experian Hitwise, April 2013

Even the old skool has gone social

And traditional media is changing

Battenhall’s seven trends for the future

1. The social business

2. Sentient world

3. Augmented reality

4. Creation society

5. Brands as communities

6. Hacker culture

7. Single app ecosystem

1. THE SOCIAL BUSINESS

Businesses will rethink everything, not just PR

and advertising, because of social media

2. SENTIENT WORLD

Source: Altimeter / Jeremiah Owyang

The internet of things will make the world

around us smart, connected and data-filled

3. AUGMENTED REALITY

Google, take a picture, tweet, all from your Glass.

3. AUGMENTED REALITY

4. CREATION SOCIETY

Source: Google March 2013

We go from 1% to 80% creators in one

generation. The end of the 1:9:90 rule

5. BRANDS AS COMMUNITIES

Beyond buzz and likes, brands will co-create

6. HACKER CULTURE

7. SINGLE APP ECOSYSTEM

Single purpose apps will be the next Facebook

THANK YOU

@drewb battenhall.net

B LONDON

BATTENHALL