basics for beginners: getting started with social media tools

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Beginner’s Guide to Social Media

Audio is only available by calling this number:Conference Call: 866-740-1260Access Code: 6339392

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

Using ReadyTalk

• Chat & raise hand

• Mute = *6, Unmute = *7

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• If you lose your phone connection, re-dial the phone number and re-join.

• ReadyTalk support: 800-843-9166

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

Continue the conversation

• Twitter hashtag: #ts-basics• Following the webinar, TechSoup will

host a free, day-long online event, where you can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

You are being recorded…

• This seminar will be available on the TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars

• You will receive a link to this presentation, material and links.

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talks!

Beginner’s Guide to Social Media

Facilitator: Kami Griffiths, TechSoup

Presenters: John Haydon, Chris GarrettSponsored by

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

Today’s Speakers

Volunteer: Chris Peters, TechSoup

Kami GriffithsTechSoup

John Haydoncorporatedollar.org

Chris Garrettchrisg.com

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

Agenda

• Introductions• Presentation: John & Chris• Audience Q&A• About the Community Forums Event• About TechSoup

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

What is Social Media?

• Web 2.0 is not a Version• Many to Many• User generates content• Conversations

NonProfitWorkshop.com

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

NonProfitWorkshop.com

Benefits of Social Media?

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

Social media are the tools that empower your fans!

NonProfitWorkshop.com

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

What is the best way to get started with social media?

NonProfitWorkshop.com

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

Remarkable content is key

• Traditional marketing “push” is dead.• You no longer have “control”.• Raving fans will even create their own

blogs, Facebook Groups and campaigns without any direction from you.

• Content now trumps big budgets• Hint: People care way more about the

cause or issue than your non-profit.NonProfitWorkshop.com

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

Remarkable Rocket!

• What would it look like if your non-profit was so amazing that people couldn’t stop talking about you?

• What would the community be saying?

• How would it look if you did the opposite of what everyone else was doing?

• What are the edges?NonProfitWorkshop.com

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

What sites should we start with?

NonProfitWorkshop.com

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

How much time should we spend?

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Attract, Retain, Recruit

BLOG

EmailRSSTwitter

ReferralForwards

Re-tweets

SEOSocialLinks

PR

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Social Media Journey

• Take your audience on a journey

Visitor

Return Visitor

Subscriber

“Converted”

Advocate

NonProfitWorkshop.com

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Content & Writing

What you

know

What readers

want

Blog ThisNonProfitWorkshop.com

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Hub Model

Your Email List

NonProfitWorkshop.com

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

Social Media “Post-it” note

• Seek to give before seeking to get• Listen before talking• Trust your staff with social media• Trust your fans and your “enemies”• Trust yourself • Learn by doing• Stupid questions rule!

NonProfitWorkshop.com

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

More Resources

• wearemedia.org• hildygottlieb.com• nonprofitworkshop.com• socialactions.com

NonProfitWorkshop.com

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talks!

Questions?Submit your questions using the chat box.

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

Continue the Discussion…

• Following the webinar, TechSoup will host a free, day-long online event that is asynchronous (not live) and no registration is required. You can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

Get the Most Out of TechSoup

• At TechSoup, you’ll find a range of technology services to help your nonprofit:

– Read helpful articles in our Learning Center

– Request donated software, hardware, and online services

– Join our community forums to learn from your colleagues

– Browse upcoming events and conferences

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

Thank you to our Webinar Sponsor!

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talks!

Thank you! For more information contact:

Kami Griffiths kami@techsoup.org 415-633-9392 www.techsoup.org

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