basic seo slide share | innothoughts system

Search Engine Optimization

Designing and developing a website to rank well in search engine results.

Improving the volume and quality of traffic to a website from search engines.

Marketing by understanding how search algorithms work, and what human visitors might

search. Conceptually, there are two ways of optimization:

On-Page SEO  Off-Page SEO 

SEO techniques are classified into two broad categories:

White Hat SEO  Black Hat SEO 

SEO

Example of Search Engine

On Page Optimization means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managingrobots.txt etc.

It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.

Try to attract other websites to link to yours (i.e., “link building”).

Create content (such as blog posts, WebPages, videos, and infographics).

On-Page SEO -

Conceptually, there are two ways of optimization:

Off Page Optimization means optimizing your web presence which involves backlinks building and social media promotion.

These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.

The most important are: Link Building Social Media Marketing Social bookmarking

Off-Page SEO -

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