bascap global consumer education project presentation by jeffrey hardy, icc-bascap coordinator

About BASCAP

• Better intelligence• Improving transparency• Connecting sectors• Sharing strategies

• Standards for Govt performance• Pushing for allocation of resources• Improving awareness

Improving Awareness

• Multiple audiences & multiple mediums

• Much focus on governments

The project

• Now recognize an important need to educate consumers:

Risk of harm to them when they buy and/or consume fakes

Their contribution to the problem every time they buy a fake

Improving Awareness

Symbolism

Messaging

Improving Awareness

global collective action

What we are doing now

• Collecting example messages from around the world• Industry associations for software, watches and music; regional

anti-counterfeiting groups from the UK to Japan to the Gulf region; and governments from Canada to Hong Kong.

• Standardizing key messages• Health & safety• Links to organized crime• Effects on economy, employment & growth

• Expert advice• Corporate advertising experts• Global ad agencies• National anti-counterfeiting associations

Outputs

• Outputs• Standardized, key messages • Identifiable logo and/or slogan • Media kit of products

• Outlets• National anti-counterfeiting associations: new & small• Companies: SMEs• Value-added outlets (e.g., in-flight entertainment

Empowering business groups world wide

Contact and Contribute

For further information

Emily O’Connor, eoc@iccwbo.org

- or -

Tracy Faustin, tfn@iccwbo.org