bas van den beld @a4uexpo about brandbuilding using social media

Steps, tips and tools for “Social branding”

http://www.twitter.com/basvandenbeldhttp://www.searchcowboys.comhttp://www.basvandenbeld.com

Wednesday, October 14, 2009

Social - Branding - Search

• Chief Editor Searchcowboys

• Search / social media strategist

• Self employed

Bas van den Beld

• Founded in november 2008

• Gone public in January 2009

• Part of a network of sites

• Now over 1100 articles

• Well known in the industry

• Lots of links, mentions & goodwill

• Speaker at events

What has that done for me?

• A radioshow on webmasterradio

• Many new contacts

• Many new friends & contacts

• A lot of new business opportunities

• The story of Searchcowboys

Step 1: Content is king

• The content has to be good

• There has to be plenty content

• It has to be appealing

Step 2: Get help

• You can’t do it alone

• Get your friends in

• Talk to those who matter

Step 3: Share• Let the world know what

you like

• Don’t just push your own content

• Help others

Step 4: be everywhere

• Use social media tools

• Also offline

• Connect

Step 5: Go outside• Contribute on other

platforms

• Don’t let them find you, find them and go to where they are

Step 6: Monitor• Know who is talking about

• Get involved

• “Reward” them

Step 7: Keep going

• If you’re out, you’re out

• Find new ways

• Seed and harvest

Four take away tips to go

Tip 1: Be recognizable

• Not to many different pictures

• Use it everywhere

• Think about what you use

Tip 2: Be real

• Don’t be fake

• The internet will find out

Tip 3: Be findable

• Make sure your SEO is good

• Do PPC if needed

Tip 4: Never Assume

You will make an.. Ass out of u and me

Final take away: Tools to use

Bas van den Beld - Searchcowboys

http://www.twitter.com/searchcowboys

bas van den beld @a4uexpo about brandbuilding using social media

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