banking industry

BANKING INDUSTRY

30106562 Deewesh Dhakal

30106331 Subash Thapa

30110687 Vincent Tarus

INTRODUCTION

Traditionally banking refers to the act of deposit and withdrawal of financial transaction.

Banking Industries easily and rapidly accepts the new technologies.

Now a days transfer of fund, withdrawal, deposits, and many more activities can be done staying at home with use of latest technologies.

This presentation consist of three recent technologies use by the banking sector. Mobile Banking. Online Marketing. Online Document Sharing.

We have chosen Commonwealth Bank as our organization for the use of mentioned technology.

MOBILE BANKING

Mobile banking has given more freedom to customers to deal with their accounts without requiring them to actually step into a branch.

• The goal of mobile banking is to expand that freedom to users even more, by making it so the user is not even required to be near a computer.

• One of the newest interface of mobile technology that is becoming widely popular is the iPhone and android application .

• Currently, mobile banking applications for the smart phone allow the user to view account balances, make transfers, and pay bills.

TYPES OF MOBILE BANKING

Banking Transaction Account related request Fund transfer Card services Statement ATM/Branch Search.

Personal Payment Remittance Utility bill payments Mobile wallet (NFC)

BENEFITS OF MOBILE BANKING

Time Effective- paying visits to banks is no longer essential, it saves up on time for a customer.

Easy to use- banking mobile apps are designed in such a way as will enable even a non technical customer to conduct financial operations anytime and from anywhere.

Secure option-security codes to their mobile customers in order to ensure added security while using apps for making transactions. (Net code SMS)

Two way benefits- it helps the banks understand the way their customers make monetary transactions, and hence they can improvise on means to better their customer care services.

DEMONSTRATION OF MOBILE BANKING

WHAT IS ONLINE MARKETING?

Online Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale

Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business model

MARKETING STRATEGIES OF COMMONWEALTH BANK

Websites and blogs are pull strategies

Build websites & Blogs

Company’s social media profiles

long-term success

the company tries to draw in customers through different kinds of advertising, such as TV ads, online banner ads and social media

ADVANTAGES OF ONLINE MARKETING

One to one approach

Cater to specific interests

Different content by choice

Geo- marketing

Relatively inexpensive

Global business

Measuring statistics is easy

Accountability

SCOPE OF ONLINE MARKETING

Clearly, the strengths of the Internet as a marketing medium far outweigh the negatives

Companies grappling with the issue of whether to market via the Internet are already behind

Companies attempting to build a coherent Internet marketing strategy must begin to believe that the Web is likely to be the center of their marketing future, not simply an adjunct to traditional marketing methods

DEMONSTRATION OF ONLINE MARKETING

Online Brochure

DEMONSTRATION OF ONLINE MARKETING

Websites

DEMONSTRATION OF ONLINE MARKETING

Social Media

ONLINE DOCS SHARING

An online file sharing is a way to store and access documents, data, photos and video in the cloud rather than storing the information locally on a device hard drive or removable media

It allows a number of people to use the same file or file by some combination of being able to read or view it, write to or modify it, copy it, or print it

More and more businesses are turning to document management software to help boost productivity and reduce costs

Helps us access file anywhere

Send unlimited files and folders without size limitation

ONLINE DOC SHARING

Types of document sharing used by banks

Egnyte

Maytech

Zoho

BENEFITS OF ONLINE DATA SHARING

Reduced Storage space

Flexible Retrieval

Controlled and Improved Document distribution

Improved Security

Improved customer service and satisfaction

Preparing plans and schedules among staff

Collect feed back and data

Gather customers application and data electronically

DEMONSTRATION

https://www.youtube.com/watch?v=lSkq-lMO9Hw&feature=player_embedded

DEMONSTRATION

CONCLUSION

Commonwealth bank has been hugely benefit by the used of it and they are able to have more customer and their business are growing rapidly compare to the last few years back.

They can be found in first search result, gaining huge advantage over the competitiors,attending the highest rate of traffic for their websites .

After they start using technologies their profit is in billions and their business has new peak level and the sustainability.

CONCLUSION

There is decline in fraud transaction since everybody can track their account by the use of emerging technology.

Business can reach a wide array of targeted audience for a fraction of the cost by the use of online marketing.

Emerging technology is the very powerful medium of advertising. More and more business are taking marketing strategies online with the use of it.

REFERENCES

Balouch, f. (2013). Still in its infancy, mobile banking has major scope for growth . Karachi: The Express Tribune.

Fiserv. (2013). Next Generation Mobile Banking:Potential Return on Investment. Fiserv White Paper.

Adams, Barry (2012). "Geo-targeting Based on IP Address is Broken". Retrieved 29 September 2014.

Google Docs documentation for offline use. Accessed 27 September 2014.

"Commonwealth Bank of Australia Annual Report 2013" . Retrieved 2014-09-06.