bangladesh parjatan corporation (bpc)

Foyez Ahmed Chowdhury Aniruddha SenAnan Hasnat

Contributors

New Logo of BPC

Introduction

Marketing Plans

• Short and long term market

• target potential markets/countries

• Organizing fairs

• Use of Marketing Communication

Full display ads

Posters

Videos and Internet

Education tourism

Advertising

*Advise and counseling (brochures, poster and booking )

*Relation with employees and local community

Arranging Events (Special festival, road shows,cultural nights)

*Sponsoring Plan (TV prog.)

Public relation plans

Promotional Plans

•Premium - offering something free

• Merchandising Demonstration –distributing merchandising products

• Internet Promotion –targeting large number of people

Future plans of BPC

- A positive image will prevail- Bangladesh will become a single destination like Maldives, Malaysia and Singapore- Target to contribute to the GDP of Bangladesh at least 4-5% from the tourism industry- The communication network will be well established both internally and externally;

- The investment for the sector will come from both the government and private sectors;- The products will be diversified and the marketing system will be developed;- Liberal and easy travel system will be introduced by Bangladesh;- Political stability is firmly established;

Functions of BPC The important elements involved in the functions of BPC include :

Department of Tourist Sites : To develop new events of interest to tourists.

Access : This includes port of entry of the country . The internal road and river communication and telecommunication facilities are to be accessible.

Accommodation and Food

This includes building up of standard hotels and other accommodations at cities and tourist sites

Tourism Products

Chittagong

Cox's Bazar

Moynamati Ruins

Khulna

Sundarbans National Park

Sylhet

Madhabkunda

Jaflong

Tea Gardens

The world’s longest unbroken natural sea beach lies on Cox’s Bazaar

The Hill Tracts, Rangamati, Bandarban & Khagrachori

The largest mangrove forest in the world “The Sundarbans”

New slogan for BPC

“Tourism, The next driving sector of Bangladesh economy”

Lack of employees’ skills, training, security, guides, local tourism as well as corporate structure;

No perticipation of tourism policy

Complicated Visa policy;

Reasons behind failings

Conclution

* Tourism company is getting competitive today. So, we need a unique, attractive tourism service .

.* The vision aims at contributing to overall development of the country in terms of job creation, poverty reduction, enhance national GDP ,development and conservation of tourism.

* Create a development fund to facilitate the development and attract local and foreign consumers .