baking concepts

Three branded baking concepts

for three different target groups

NMK Esbaco is specialized in tailor made home baking concepts for retailers. We offer a variety of complementary products: baking mixes, sprinkles, decorations, chocolate, but also nonfood. We continuously choose the best suppliers for these products.

Our proposal

NMK Esbaco offers you three branded total baking concepts for three different target groups. The assortment is logically divided into segments from the base to the finishing:

Bake: baking powders and other basic productsBasics: fillings and toppings, chocolate or jelly Decorations: decorations of marzipan, chocolate and sugar Sets: complete sets to make cakes and cookies

Home Sweet Bakery

Goal: promoting home baking, together, ‘we’ instead of ‘me’, family, etc.

Target group: parents and children

Design: sweet and personal, family, colourful, ‘50’s, post-its containing remarks and USP’s, photo’s with ideas and inspiration.

HOME BAKERY

Voilá

Goal: baking on a higher level, to inspire, to create

Target group: young adults, semi-prof, amateur chefs, higher level cooking and baking

Design: trendy design, colourful, pictures of inspiring creations

Home Chef

Goal: basic baking products, functional use, selling points: baking stores or bakers

Target group: (semi-)professional, amateur chefs

Design: basic, target aimend/functional, lots of illustrations, clear instructions (the cartoon helps you with the baking)

With the help of strategic and creative design team ‘freshmonkeys’ we have the privilege to offer you these unique customer indulging concepts that will upgrade your home baking sales.

Kernweg 27, 1627 LH Hoorn NHThe NetherlandsT +31 (0)229 281040E contact@nmkesbaco.comW www.nmkesbaco.com

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