bajaj auto. ppt

PRESENTATION ON BAJAJ AUTO LIMITED

Presented By:Anju & Navni MBA-2

Introduction

Bajaj Auto Limited

Type Public (BSE: 532977, NSE: BAJAJ-AUTO)

Industry AutomotiveHeadquarters Pune, Maharashtra, IndiaKey people Rahul Bajaj (Chairman)

Products Motorcycles, three-wheeler vehicles and cars

Revenue 16,975 crore (US$3.23 billion)[1]

Net income 3,340 crore (US$634.6 million)Employees 10,250 (2006-07)Parent Bajaj GroupWebsite www.bajajauto.com

Mr. Rahul Bajaj

HISTORY Bajaj Auto Ltd. came into existence on November 29,1945 as M/s Bach raj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India.

It’s a part of Bajaj Group and was founded by Jamnalal Bajaj at Rajasthan in the 1930s.

In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960.

In 1970, it rolled out its 100,000th vehicle.

In 1977, the technical collaboration agreement with Piaggio of Italy expired.

Jamnalal Bajaj (1884-1942)

In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad.

In 1986, it managed to produce and sell 500,000 vehicles in a single financial year.

Bajaj entered into a strategic tie-up with Kawasaki in late 1990s to enhance its product line and knowledge up- gradation.

Timeline of New Realeases

1971 - Three-wheeler goods carrier

1972 - Bajaj Chetak

1976 - Bajaj Super

1977 - Rear engine Autorickshaw

1981 - Bajaj M-50

1986 - Bajaj M-80, Kawasaki Bajaj KB100

1990 - Bajaj Sunny

1991 - Kawasaki Bajaj 4S Champion

1994 - Bajaj Classic

1995 - Bajaj Super Excel 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998 - Bajaj Caliber, Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit

2001 - Eliminator, Bajaj Pulsar 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke, Bajaj Discover

2005 - Bajaj Wave, Bajaj Avenger

2006 - Bajaj Platina 2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal,Bajaj Pulsar 220 DTS-Fi, XCD 125 DTS-Si (Pronounced Exceed 125 DTS-Si)

2008 – Bajaj Discover 135 DTS-i – sport

2009 - Bajaj Pulsar 135, Bajaj XCD, Bajaj Pulsar 150 DTS-i- UG IV, Bajaj Pulsar 180 DTS-Si, Kawasaki Ninja 250R

2012 – Bajaj RE 60, mini car for intra-city urban transportation

AWARDS AND ACCOLADES 2009 - 2010

Product Award Award body

Bajaj Auto Most Trusted Brands - Auto Two Wheeler

Brand Equity

Bajaj Auto Most Popular Two Wheelers Amongst Youth

Global Youth Marketing Forum 2010

Bajaj Auto Chakan Plant - Super Platinum for Manufacturing Excellence

ET - Frost & Sullivan

Bajaj Auto Waluj Plant -Best-In-Class Manufacturing Leadership Award - 2Wheeler

Stars of the Industry Group

Product Award Award body

Kawasaki Ninja Bike of the Year IMOTY

Pulsar 135LS Bike of the Year ET NOW - ZigWheels

Discover DTS-Si 100cc Bike of the Year ET NOW - ZigWheels

Pulsar 135LS 150cc Bike of the Year ET NOW - ZigWheels

Kawasaki Ninja 250cc Bike of the Year ET NOW - ZigWheels

Pulsar 135LS 4-V Technology of the Year ET NOW - ZigWheels

Discover DTS-Si Most Value for Money-Bike of the Year

ET NOW - ZigWheels

Kawasaki Ninja Motorcycle of the Year - Bike upto 250 cc

NDTV Profit - Car & Bike

Bajaj Discover DTS-Si Motorcycle of the Year - Bike upto 125 cc

NDTV Profit - Car & Bike

Product Award Award body

Bajaj Discover And Pulsar Best Integrated Campaign - Two wheelers

NDTV Profit - Car & Bike

Kawasaki Ninja Bike of the Year CNBC - Overdrive

Bajaj Discover Best StoryBoard Commercial CNBC - Overdrive

Pulsar135LS Bike of the Year 2010 UTV Bloomberg-AutoCar

Pulsar135LS Viewer's Choice of the Year UTV Bloomberg-AutoCar

Bajaj Discover Best TV Commercial Auto India

Kawasaki Ninja Two Wheeler of the Year NDTV Profit - Car & Bike

Kawasaki Ninja Bike of the Year 2010 BS Motoring

Pulsar Silver Effie for PulsarMania Ad

Effie

Bajaj Auto Best Advertising Auto India

SWOT

ANALYSIs

Evaluation of Strengths Weaknesses Threats and Opportunities of Bajaj Auto

Strengths:

* Highly experienced management

* Product design and development capabilities.

* Extensive R & D focus.

* Widespread distribution network.

* High performance products across all categories.

* High export to domestic sales ratio.

* Great financial support network ( for financing the automobile)

* High economies of scale.

* High economic of scope.

Weaknesses;

* Hasn’t employed the excess cash for long.

* Still has no established brand to much Hero Honda’s splendor in commuter segment.

* Not a global player in spite of huge volumes.

* Not a global recognizable brand ( unlike the JV partner Kawasaki) Threats:

* The competition catches –up any new innovation in no time

* Threat of cheap imported motorcycled from china.

* Margins getting squeezed from both the direction ( price as well as cost)

* TATA Ace is a serious competition for the three-wheeler cargo segment.  

Opportunities:

* Double- digit growth in two-wheeler market.

* Untapped market above 180cc in motorcycles.

* More maturity and movement towards higher-end motorcycles.

* The growing gearless trends scooters and scooterette market.

* Growing world demand for entry-level motorcycles especially in emerging markets.

CORPORATE SOCIAL RESONSIBILITY

CSR Areas

1. Community Welfare2. Education3. Employee Welfare4. Environment5. Healthcare6. Poverty Eradication7. Rural Development8. Women

Three main CSR activities1. Hospital & ART centre2. Rural dev of 61 villages3. Schools, colleges ITI 's

Jankidevi Bajaj Gram Vikas Sanstha

• This trust was formed in 1987.

• Acts as a catalyst for development in 44 villages.

• Conduct classes for vocational training like tailoring, bamboo craft,

handicraft, making of greeting cards, mats, paper bags and assist

computer training for Maharashtra State-CIT examination.

• Provides facilities for social development of the residents of Akurdi,

Nigdi and the adjoining townships.

CONCLUSION

Bajaj is India’s largest automobile manufacturer.

They firmly believe in providing the customer

“VALUE FOR MONEY,FOR YEARS” through there

products & services.

Quality, safety & service has been given as much

considerations as productivity, cost & delivery.

THANK YOU !