badl presentation

What is BADL? BADL is a lifestyle brand, focused on the individual

who works that much harder and commits that much more to anything he/she puts their mind to.

BADL maintains its roots and foundation in basketball, but has grown to encompass a variety of sports.

The website will be a complete social media platform, from an online store to a social forum to a viral video library. All encompassing to the market of Bilal's choosing. The epicenter of basketball in its purest form: the

athlete who doesn't quit no matter what

More Than Just a Name“Ball All Day Long”

*BADL supports the individuals who “BELIEVE” they can “ACHIEVE” their highest goals. To become the best one can be at anything in life requires…

HARDWORK, DEDICATION, COMMITMENT, PRACTICE.

*With these core values one builds “DETERMINATION” to “DEFY” all odds and expectations, as they achieve ultimate SUCCESS!

*This model of character, and path of action defines a “LIFESTYLE.”

More Than Just a Name“Ball All Day Long”

*People of all occupations and walks of life can associate with the meaning behind BADL.

*Whether one is a “DIEHARD” sports fanatic, or a hardworking individual, anyone can make BADL

a “LIFESTYLE.”

*BADL is rooted in in its founder Bilal Abdulla.

*He is “BALLING (in work) ALL DAY LONG,” whether it's 5am or 5pm.

*They “Ball All Day Long,” and it truly can be a “Battle" or BADL!!

BADL: Back To Basics

• The brand must go back to its roots

• Develop the business into a household name  

• Refocus The Brand and Reallocate The Resources

• The brand can conquer one sport at a time

• Specializing efforts to attract each of the

separate customer segments 

Mockup of FB Page

Mockup of MySpace

Mockup of Twitter Page

Survey Results

USD 3 POINT TOURNAMENT

o Format

o Logistics

o Cost Analysis

Advertising With Google!

o Create a Google Account

o Local Business Center

o Tabs

o Description

Strategic Blogging Capitalization Of

Blogs

Drive Traffic

Target Markets

Apparel Discussion Blogs

Branding

Comments & Responses

See Brochure for Examples

Media Outreach!

News Print Radio

Television Internet

Long Term Outlook

Where Will BADL Be In… 1 Year? 5 Years? 10 Years?