backlinks, algorithms, and bad habits
Post on 14-Apr-2017
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• ButwhatdoesthismeanforyourSEOcampaign,andhowshouldyouadaptyourlinkbuildingcampaigns
What does this mean for your SEO campaign?
On the other hand…
• Affects sites on a granular level
• Real-time updates = penalties are harder to detect
• More analysis is needed to detect issues
• Affects individual subfolders, pages or keyword groups
• Individual pages could be affected while others are fine
• Look at all factors that could affect rankings
Two pages on your site:
Page A• Good on-page optimisation
• 3 backlinks
• Linked to from site menu
• Ranks at position 3
Page B• Good on-page optimisation
• 20 backlinks
• Linked to from site menu
• Ranks at position 30
In summary:
• A Penguin 4.0 is hard to detect so audit your links
• Think about links as a cause for poor rankings
• Invest in quality content for your site
• Offer something unique to authority sites
• Focus on building relationships
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