ba 352 gm presentation

Lorelay CoronaAngela Van

StranderMatt Vital

History/Background InfoOne of the worlds largest automakers since 1908

Global Headquarters: Detroit, Michigan

Employs 235, 000 people

GM Branches:

Mission statement"G.M. is a multinational corporation

engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive

superior value while our employees and business partners will share in our

success and our stock-holders will receive a sustained superior return on their

investment."

Overall Strategy

"Over the past 100 years, GM has been a leader in the global automotive industry. And the next 100 years will be no different. GM is committed to leading the industry in alternative fuel propulsion.” 

Interpretation:Confidence in their name

Express their image as ever-changing and modern (up-to-date)

Overall Strategy (cont’d)

"GM’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity, teamwork, and innovation of GM people.”

InterpretationCare for their

customer to the best of their ability by staying true to their values

What are the…

AdvantagesLoyal to their

customer

Look forward to the future

Creative and innovative

Disadvantages

Competitor’s with similar ideas

Doesn’t mention a customer feedback

Competitive Advantages

Offers &Changes Over TimeDeveloped a system in…Assisting drivers in handling

challenging weatherAvoiding crashes

OnStarThe industry leader in vehicle

safety, security and information system

Order Qualifiers

DissatisfiersMechanics

SatisfiersPersonalization

Order Winners

Exciters/DelightersSystem servicesEx. OnStar

International Strategy

Business in 140 countries

Largest national market USA

China, Brazil, UK, Canada, Russia, Germany

Produce cars & trucks in 34 countries

demonstrate its commitment to diversity

Foster & Encourage diverse enterprise

Make business with diverse suppliers of goods and services

Works with 200 certified minority & female owned companies

In Conclusion… Largest Automakers

Act socially responsible

Customer and employee loyalty and appreciation

Prides on self-image

Creative outlooks

Up-to-date system features

Always looking for growth and expansion

Demonstrates open-mindedness in business operations

ReferencesGeneral Motors: Corporate Websitehttp://www.gm.com/

Any questions?