b2c online ab activ

B2C Campaign Case

AB Activ’!e French Fruit Revolution

Client:Strategy + Concept:Bohemia Personnel:

AB Activ’Corinne GenestayMarco de Boer Leo FleuryLouis Poitevin

Situation!e world of nutritional complements is dominated by huge pharmaceutical companies. A"er traveling it for a decade, two young French engineers observed that food supplements are o"en unclear to the consumer, constraining and almost always look sad. !ey believed there was a better, more ethical and cheerful way to do business and set up their own company in organic food supplements. AB Activ’ was created, based on a socially conscious business model.

!e first product to launch is their organic energy boosters: P’tit Coup d’Boost and Pêche d’Enfer.

Target• Increase product awareness for AB Activ’s natural energy

boosters.

Target group

• Everyone but preferably French people already interested in organic products.

Brand StrategyAB Activ’ is build on three core beliefs: 1) !e consumer must understand what he buys. 2) Taking care of oneself shouldn’t be a burden. 3) A good mood is the first step towards a good health. !erefore the spirit of the brand should be playful, poetic and friendly.

Concept!e main ingredients of the organic energy boosters Acerola and Guarana meet up and start a revolution. !ey protest against colorants and preservatives. !ey are all for honest well-being, natural ingredients and true energy.

Copy!e French Fruit Revolution

You're really full of beans!You too! You're so dynamic!Not everyone is that lucky!It's time to act!Let's go! All together!Let's help them!Down with colorants!Down with preservative!Long live well-being!Long live nature!Long live energy!Honesty,e!ciency,simplicity.To be simply better.

T'as la pêche toi!Toi aussi, quel tonus!Tout le monde n'a pas cette chance…Il est temps d'intervenir!En avant! Tous ensemble!Aidons-les!A bas les colorants!A bas les conservateurs!Vive le bien-être!Vive la nature!Vive l'énergie!Honnêteté, e!cacité, simplicité.Pour être mieux, tout simplement.

Visuals!e French Fruit Revolution

Making Of &Youtube Movie

Making Of

Making Of

Making Of

Results!e sweet little Fruity Revolution was being picked up online and viewed over 3000 times in the first weeks a"er launch.

CreditsBrand: AB Activ’Medium: onlineStrategy + concept: Corinne Genestay (Genestay Strategy) & Marco de Boer (Bohemia Amsterdam)Art director: Marco de Boer (Bohemia Amsterdam)Animation: Leo Fleury (Bohemia Amsterdam)Voices: Marco de Boer, Leo Fleury and Louis Poitevin (Bohemia Amsterdam)

Revolt the Standard.For more information: Hugo Kalf hugo@bohemiaamsterdam.comKyra Roest kyra@bohemiaamsterdam.com

Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands

+31 [0]20 42 33 555bohemiaamsterdam.com + corinnegenestay.com