b2b marketing: social media trends

B2BMARKETERS:

SOCIALTRENDS

ON THE EDGE: BRISTOL (PREVIEW)

#EdgeBristol

@N1colaRay

@modmedialtd

TRENDS

STRATEGY

ENGAGEMENT

MEASURING

OUTLINE

1.9 BILLION PEOPLE ARE

ACTIVE ON SOCIAL MEDIA

Source: eMarketer, April 2013

Source: Search Engine Journal / LinkedIn

SOCIAL MEDIA

REGISTERED

USERS 20141.1

5 b

n

1 b

n

555 m

250 m

93% OF MARKETERS USE SOCIAL MEDIA FOR BUSINESS

Source: Search Engine Journal

Source: B2B Marketing Magazine, Social Media Benchmark, 2013

MOST USEFUL

SOCIAL

NETWORKS

-

MORE THAN 60% OF

MARKETERS WHO SPEND

6-10 HOURS A WEEK ON

SOCIAL MEDIA MARKETING

SAY IT HELPS THEM

GENERATE LEADS.

Source: Social Media Examiner, May 2013

COME TO ON THE EDGE

BRISTOL19 MARCH 2014

AND FIND OUT HOW WE CREATED

A $2M SALES

PIPELINE IN

3 WEEKS

Source: Useful Social Media, 2014. Taken

from Econsultancy Social Media

Compendium, 2014

B2B USES FOR

SOCIAL MEDIA

CO

MM

S

MA

RK

ET

ING

CU

ST

OM

ER

SE

RV

ICE

RE

PU

TA

TIO

N M

ON

ITO

RIN

G

CR

ISIS

RE

SP

ON

SE

PR

OD

UC

T D

EV

EL

OP

ME

NT

EM

PL

OY

EE

EN

GA

GE

ME

NT

MA

RK

ET

RE

SE

AR

CH

SO

CIA

L C

OM

ME

RC

E

Source: B2B Marketing Magazine, Social Media Benchmark, 2013

TACTICAL REASONS FOR

USING SOCIAL MEDIA

R&D

RECRUITMENT

CROSS SELL / UP SELL

DRIVING WEBSITE TRAFFIC

NEW PRODUCT LAUNCH

CUSTOMER SERVICE

DRIVING DIRECT SALES

CUSTOMER INSIGHT

CUSTOMER LOYALTY

13%

14%

15%

16%

16%

55%

6%

1%

6%

Source: B2B Marketing Magazine, Social Media Benchmark, 2013

STRATEGIC REASONS FOR

USING SOCIAL MEDIA

10% NURTURING LEADS

36% GENERATING LEADS

48% THOUGHT LEADERSHIP

54% BUILDING BRAND PRESENCE

SOCIAL MEDIA NEEDS A CLEARLY DEFINED STRATEGY FOR SUCCESS

TO ENSURE SUCCESS: NEED

TO DETERMINE THE METRICS

Source: ExactTarget, January 2014

Agree is Agree will Don't agree

SOCIAL MEDIA

MARKETING IS

PRODUCING ROI:

34% AGREE

SOCIAL MEDIA

MARKETING WILL

EVENTUALLY

PRODUCE ROI:

52% AGREE

GETS MANAGED

WHAT GETS

MEASURED

FIND OUT MORE AT

ON THE EDGE: BRISTOL19 MARCH 2014

THANK YOU

NICOLA RAY | MODERN MEDIA

nicola.ray@modern-media.co.uk

0117 289 7000