b2b marketing intech 2016
Post on 14-Apr-2017
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TAKEOUTS FROM B2B INTECH LONDON 2016Taking the pulse on modern B2B marketing in technology
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1consideredcontent.com
YOU NEED TO ESTABLISH A COMMON LANGUAGE IF YOU’RE TO HAVE BETTER CONVERSATIONS WITH SALES. (JEREMY BEVAN, CISCO)
2consideredcontent.com
WHEN IT COMES TO CONTENT, PEOPLE WILL ONLY ENGAGE WITH YOU IF YOU’RE INTERESTING.(JEREMY BEVAN, CISCO)
3consideredcontent.com
MARKETING IN TECHNOLOGY HAS NEVER HAD MORE POWER IN THE BUSINESS. (PETE JAKOB, PURPLE SALIX)
4consideredcontent.com
YOU HAVE TO CONTINUALLY REINVENT YOURSELF TO SURVIVE. (KIERAN KILMARTIN, PITNEY BOWES)
5consideredcontent.com
UNDERSTAND BOTH THE EMOTIONAL AND RATIONAL DECISION POINTS. (KIERAN KILMARTIN, PITNEY BOWES)
6consideredcontent.com
WE NEED TO THINK HOW WE INFLUENCE THE INFLUENCERS. (KIERAN KILMARTIN, PITNEY BOWES)
7consideredcontent.com
IF YOU'RE NOT INVESTING IN VIDEO TODAY, IT'S AN AREA YOU REALLY, REALLY NEED TO THINK ABOUT. (KIERAN KILMARTIN, PITNEY BOWES)
8consideredcontent.com
EVERY ORGANISATION SAYS THEIR MARKETING DATA IS RUBBISH, YOU NEED TO FOCUS ON CONTINUOUS IMPROVEMENT. (KIERAN KILMARTIN, PITNEY BOWES)
9consideredcontent.com
MANY ORGANISATIONS ARE USING PROCESSES MORE SUITED TO THE FIRST TELEPHONES THAN TODAY’S SMARTPHONES.(TIM HUGHES, ORACLE)
10consideredcontent.com
SOCIAL SELLING IS ABOUT ADDING VALUE TO THE INDIVIDUAL. (TIM HUGHES, ORACLE)
11consideredcontent.com
I WILL MAKE A JUDGEMENT ON YOU BASED ON YOUR LINKEDIN PROFILE. (TIM HUGHES, ORACLE)
12consideredcontent.com
CONTROL WHAT YOU CAN, DON'T TRY TO CONTROL EVERYTHING. (JON MOGER, ARUBA)
13WHERE DO I INSERT MYSELF INTO THE RIGHT AREAS TO HAVE VALUE FOR THE CUSTOMER? (JON MOGER, ARUBA)
consideredcontent.com
14consideredcontent.com
AVOID BEING PARALYSED BY PROCESS, FOCUS ON ACTION AND PERSONAL ACCOUNTABILITY. (JON MOGER, ARUBA)
15consideredcontent.com
MAKE SURE YOU UNDERSTAND CONTENT AT DIFFERENT LEVELS AND HOW THEY LEAD TO AN INDIVIDUAL. (JON MOGER, ARUBA)
16consideredcontent.com
THERE'S NO SUCH THING AS A PERFECT MACHINE IN MARKETING, KICKSTARTING THE PROCESS AND GAINING MOMENTUM IS KEY. IT'S ALL ABOUT ACTION. (JON MOGER, ARUBA)
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WE TRUST PEOPLE WHO ARE JUST LIKE US. (ROBIN HAMILTON, INEVIDENCE)
18consideredcontent.com
MOST PEOPLE CREATE CASE STUDIES IN PORTRAIT, YET THE WORLD READS ON SCREEN IN LANDSCAPE. (ROBIN HAMILTON, INEVIDENCE)
19consideredcontent.com
PEOPLE'S ACTUAL BEHAVIOUR TELLS YOU WHAT THEY'RE REALLY INTERESTED IN, NOT THE BOXES THEY TICK. (MARK SALLOWS, TURTL)
20consideredcontent.com
THE FOUR CRITICAL INGREDIENTS OF A GREAT DIGITAL EXPERIENCE: BE COMPELLING, BE PERSONAL, BE USEFUL, BE EVERYWHERE. (SIMON MORRIS, ADOBE)
21consideredcontent.com
MANY OF THE BASIC PRINCIPLES OF BRANDING ARE JUST AS TRUE NOW AS THEY HAVE ALWAYS BEEN. (SIMON MORRIS, ADOBE)
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