b2b marketing expo - depositphotos presentation
Post on 21-Apr-2017
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How our unique trend analysis could have a positive impact on your future campaigns
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Unique search intelligence - helps us predict future trends
Global search data - analysis
Insight into how our customers view the world
Terminology - style – territory
Social & cultural shift
Staying ahead of the curve - us when ingesting - you when selecting
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Visuals have become the language of the 21st Century
Culture that shares everyday actions
Image based conversations - becoming the new form of communication
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Social platforms – feeds our appetite for spontaneous sharing of images
80 Million images uploaded to Instagram
6 Billion videos viewed on Snapchat
Marketing Week Magazine – February 2017
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Why is this important for you?
FACT: The brain processes visual information far quicker than text -making a strong visual connection with the audience is vitally important
Photography is your most powerful tool when it comes to brand campaigns
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Check List – question your visual choices
Is the imagery chosen:
Engaging?Impactful?Helping to tell the story?Work across all channels?
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Imagery that talks to your audience
Strong visual – Immediate impact - resonates with your target audience
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12 Trends That Will Define Visual Culture Over the Next 12 Months
90’s are back for real Bold & Bright Still Life Emotions & Movement Moody, Minimalistic Landscapes Connected World Drone Photography (Still) Changing Stereotypes Simple Patterns Video Domination Technology – Driven Generation Z Astrophotography DIY Stories
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Emotions & MovementUser generated - it’s the “Candid” image style we take & share daily on social media that has seen a shift in the type of images brands use to tell their story
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It’s difficult to recreate authenticity
Photojournalistic style – inspired by social sharing
Search: Observed, gritty, candid – captured real life moment
We want to see the flaws - the grit - and real people in action
Realistic - millennial mindset gone mainstream
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At Depositphotos, the keyword "authentic" increased in search inquiries by 300% during 2016.
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People are still wanting well composed (or at least interestingly composed) images. The challenge is to capture real life looking images - images that don't appear set up. Captured in a way that appears natural and candid, yet has refinement enough to make the image interesting.
Tyler Olson - Professional photographer, one of the top contributors at Depositphotos
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Drone PhotographyDrone photography has become a fundamental part of wedding planning and is now seeping into other photography categories.
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Unique and interesting perspective - high altitude view
Images taken high in the sky are powerful and captivating
The cost of Drones continue to fall
Dozen’s of drone photography accounts exist on Instagram
Film shot by drone will continue to rocket in 2017
Automotive – drone + 4K
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Designer Craig Green’s AW16 campaign was the first fashion ad to be shot using a drone.
“We came up with the idea of shooting with a drone instead of a photographer so it almost felt like a documentation, rather than era-specific in any way” – Craig Green
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Droneheros - 73K followers on Instagram - cinematography + stills
Working with National Geographic & leading hotel brands like Shangri-La, Entara and Six Senses
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“I see the future of drone technology following the same business plan as the smart phone industry did.We think that in the near future “drone” will be a household name. The technology will become so affordable most people will be able own one.”
Josh Hohendorf - Photographer and National Geographic Expert
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Bold & Bright Still LifeThrough vivid colors and contrast, an eye-catching photo of an object makes quite the statement.
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Pop art style is back
Bright and bold use of colour with graphic positioning of objects
Vibrant colours are the HERO of this type of image
Simple, powerful and very memorable
Everyday objects made interesting without a human element
Use colour and objects to tell a story – alternative to an action shot
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[Still] challenging stereotypes Gender - a struggle with social stereotypes poses a question for visual communication
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Gender has occupied a place on the trends list for sometime
Increase in “fluid gender” related searches - acceptance
Dominant women, entrepreneurial, predominantly male occupations & sports – not traditional image – gritty & strong
Cultural and social shifts –key influence - images people want to see
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Louis Vuitton’s Spring 2016 women’s collection featured Will Smith’s teenage son Jaden wearing a skirt alongside 3 female models
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2016 Body Form Ads - women bleeding – showing a tougher more durable woman
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Questions?
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