awesome metrics

Awesome MetricsRamesh Kumar@ThePapaPost

Source: Bad Girl Art

Agenda

Text linksCommon blog statsInstalling GA codeSegmenting everythingTop 10 rarely changesHow many posts on home?blekko analysis5 takeaways

SEM / Paid SearchSE

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Text Links

Source: Wikipedia.org

Link Requests

First it comes as a request for product review with (innocent) hints of links Next, it becomes a request for specific keywords within the link Now some campaigns are asking for Google+

Blog stats

"Give Me Your Stats"says the PR/ brand

uniques, visits, visitors, page views, hits, unique visitors, bounce rates, page loads, clicks

Visitors

It refers to an individual that visits a website. A visitor can have multiple visits to a site. Of course, if several people are sharing the same computer it will be difficult to count distinct visitors. Usually the tracking is done through a combination of cookies and IP addresses.

Visits

A visit is an interaction a visitor has with a website. When the visitor has left a site or closed the browser or has been inactive for 30 minutes, the visit session is closed. If the visitor comes back after 30 minutes or later, it is considered a new visit.

Pageviews

A view of a page on your site that is being tracked. If a visitor clicks reload after reaching the page, this is counted as an additional pageview.

Hits

It is considered as a request to the web server for a file. This can be an HTML file, an image, a sound clip, or something else. An HTML page with many images would show several hits even when the page is viewed just once.

Installing GA Code

Wordpress Thesis Theme

Segment Everythingdata without context does not make sense

By Social Media

Segmented Traffic

SEO 56% & Social 12%

Further Segmenting KWs

1 word KW ^\s*[^\s]+(\s+[^\s]+){0}\s*$2-3 word KW ^\s*[^\s]+(\s+[^\s]+){1,2}\s*$4+ word KW ^\s*[^\s]+(\s+[^\s]+){3,}\s*$ Source: http://www.seomoz.org/blog/seven-google-analytics-advance-segments

Top 10 rarely changesDo you really want to keep seeing same

things every time you login?

The top SEO Keywords rarely change

What KWs are rising and what are falling?

risin

g ke

ywor

ds

falli

ng k

eyw

ords

How many posts on home page?

Thesis defaults to 10 posts

SEO traffic over time

blekko

blekko link analysis

blekko link analysis

blekko link analysis

5 Takeaways

1) Creativity over Keywords

Creativity over Keywords

2) Content format matters

Source: MommyNiri.com

Source: HowToBeADad.com

3) Metadata

SEO Plugin - Title & Description tags Recipe Plugin - rich snippets - microformats, microdata

Metadata

4) Stickiness

highly sticky pages indicate what people like to read on your blog maybe you can write more stuff like this

sticky filter

visit duration bounce rate

5) More content more SEO

@ThePapaPost