aviva rosenstein web app masters tour preview

Aviva W. Rosenstein, PhDUser Experience Lead

Designing User Experiences for the Clouds

Preview for theUIE 2011

Web App Masters Tour

Some of the stories you’ll hear:

How the UE team helps inspire a culture of innovation

across the entire company…

How Salesforce manages to keep interface designs

aligned across dozens of Agile product development

teams and across multiple platforms…

How the Salesforce User Experience team keep

developers focused on user needs and communicates

critical UE issues to product executives…

Salesforce: Agile, Predictable, On Time Delivery

Keeping UE issues from being swept behind the curtains by Agile Development methods

Image by Andrew Bulhak, Some Rights Reserved http://www.flickr.com/people/acb/

Sending clear signals to the right audience

Image by William Warby, Some Rights Reservedhttp://www.flickr.com/photos/wwarby/2460655511

Utility Usability Score

Low Low Red

Low Medium Red

Medium Low Red

Medium Medium Yellow

Low High Yellow

High Low Yellow

High High Green

High Medium Green

Medium High Green

Utility + Usability = User Experience Assessment

New UE deliverables

Where we find great ideas to keep improving the Salesforce user experience

How the Salesforce UE team teaches design thinking to people who aren’t designers…

Image by Craig Villamor, Salesforce.comAll Rights Reserved

Hear more from Aviva about Salesforce UE at the

UIE Web App Masters Tourhttp://www.uie.com/events/web_app_masters/2011/

Philadelphia – March 21-22, 2011Minneapolis – June 27-28, 2011