autocheck advantage vs. carfax april 2010 vs carfax.pdf · 2010. 7. 12. · we buy and sell....

© 2010 Experian Information Solutions, Inc. All rights reserved. 1

AutoCheck Advantage vs. CarFaxApril 2010

© 2010 Experian Information Solutions, Inc. All rights reserved. 2

The AutoCheck Advantage“We Have it, They Don’t”

© 2010 Experian Information Solutions, Inc. All rights reserved. 3

Consumer Marketing Competitive Messaging

© 2010 Experian Information Solutions, Inc. All rights reserved. 4

The AutoCheck Advantage

© 2010 Experian Information Solutions, Inc. All rights reserved. 5

AutoCheck’s exclusive eBay Integration

© 2010 Experian Information Solutions, Inc. All rights reserved. 6

AutoCheck Fast Link Report

© 2010 Experian Information Solutions, Inc. All rights reserved. 7

AutoCheck Showroom Materials

© 2010 Experian Information Solutions, Inc. All rights reserved. 8

Current Carfax Advertising Campaign“Consumers vs Dealers”

CarFax has had several advertisements recently, that highlight the dealers as being against the

consumers.http://www.youtube.com/watch?v=6MW538g5j0c

http://www.youtube.com/watch?v=JvvT0wt06go

http://www.youtube.com/watch?v=95Xkbs9uEPk&feature=related

© 2010 Experian Information Solutions, Inc. All rights reserved. 9

New Carfax Price Calculator Tool“They Have it, We Won’t”

© 2010 Experian Information Solutions, Inc. All rights reserved. 10

Hot Listings – Exclusive to the Consumer Report

Consumers are being directed to other dealers when they run a CarFax report on a VIN that is on your lot.