augmenting imedia

“Augmenting The Future”

Adam J. BroitmanPartner/Ringleader

This Session Is Not About...

•Proving that Augmented Reality is the end all, be all•Convincing you that AR is right for your clients or brand

This Session Is About...

•Working as a group to uncover truths and opportunities•Clearing up any confusion you may have in regards to Augmented Reality

Agenda

•Brief Review of Augmented Reality

•Examples in the Market

•Innovation Exercise

Do you really think your reality is not

already...

augmented?

Okay, so maybe you are not a war hero...

You probably have watched sports on television.

• Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with-, or augmented by virtual computer-generated imagery - creating a mixed reality.

•The augmentation is conventionally in real-time and in semantic context with environmental elements, like for example sports scores on TV during a match.

Augmented Reality Defined

Is The Future Already Here?

http://www.youtube.com/watch?v=CGwvZWyLiBU&feature=player_embedded

Real Life Second Life

Head’s Up Display

Making AR Social

http://www.youtube.com/watch?v=tb0pMeg1UN0

Marker Based

http://www.youtube.com/watch?v=00FGtH5nkxM

Marker Based

http://vimeo.com/6000129

Place Based

http://www.youtube.com/watch?v=b64_16K2e08

Let’s Get Innovative

Innovation is creativity with a job to do

-John Emmerling

Group Project

•You work for a popular sneaker brand

•Over the last ten years you have fallen out of favor with men 18-34

•You want to rebuild your brand to be more cutting edge and appeal to fans of underground electronic music, skateboard culture and video gamers