augmented reality-the 8th mass medium

AUGMENTED REALITYAUGMENTED REALITYTHE 8TH MASS MEDIUMTHE 8TH MASS MEDIUM

The first medium that takes Experiences “The first medium that takes Experiences “Out of the BoxOut of the Box””

Augmented Reality Augmented Reality is the nextis the next Mass MediumMass Medium

What is AR?What is AR? Digitally enhanced view of Real world.

The process of superimposing digitally rendered images onto our real-world surroundings, giving a sense of an illusion or virtual reality.

AR integrates computer graphics with the user's environment.

Augmented reality is the interaction of superimposed graphics, audio and other sense enhancements over a real-world environment that’s displayed in real-time.

OutlineOutline

Augmented Reality(AR) Vs. Virtual Reality(VR)

Flavours of AR

How it works?

Applications

Limitations

Future

AR Vs. VRAR Vs. VR

Augmented reality is closer to the real world. It add graphics, sounds & smell to the natural world, as it exists.

Both the real and virtual world co-exists.

User is not cut off from the reality.

Virtual reality creates immersive, computer generated environments which replaces real world.

Virtual reality serves for at totally immersive environment . The senses are under control of the system.

Completely an artificial world and cut off from real world.

Flavours of ARFlavours of AR

1. Marker-based Augmented reality

2. Marker less Augmented Reality

3. Position based Augmented Reality

Marker Based ARMarker Based AR

Marker Less ARMarker Less AR

This is currently one of the best technology for tracking

It performs active tracking and recognition of real environment on any type of support without using special placed markers.

Allows more complex applications of Augmented Reality.

Position Based ARPosition Based AR

How it works?How it works?

Pick A Real World Scene

Add your Virtual Objects in it.

Not Virtual Reality since Environment Real.

1.Marker detection 2. Marker tracking 3.Rendering

ApplicationsApplications

Entertainment, Games & Toys

Retail & Real Estate

Education

Medical

Navigation

Military

Many more…..

EntertainmentEntertainment

Retail & Real EstateRetail & Real Estate

EducationEducation

LimitationsLimitations

Scale- Calibration

Speed- CPU speed, Processor speed

Accuracy- For e.g., GPS is only accurate to within 30 feet (9 meters) and

doesn't work as well indoors, although improved image recognition

technology may be able to help .

Expanding a PC screen to real environment. Program windows & icons appear as virtual devices in real space & are eye or gesture operated, by gazing or pointing.

Enhanced media application ,like pseudo holographic virtual screens, virtual surround cinema.

City planning and architecture.

Political campaigns

Image-recognition software coupled with AR will, quite soon, allow us to point our phones at people, even strangers, and instantly see information from their Facebook, Twitter, Amazon, LinkedIn or other online profiles.

Looking into Future….Looking into Future….

The best thing about the AR is that it The best thing about the AR is that it gives you the concept ofgives you the concept of

“ “JUST IMAGINEJUST IMAGINE“.“.

BibliographyBibliography

http://www.metalliccloud.com/rob/future_thinking/

http://www.howstuffworks.com/augmented-reality.html

www.layar.com/augmented-reality

mashable.com/category/augmented-reality

Software and Tools for Microsoft PowerPoint.

The website with innovative solutions.

Save time and money by automating your presentations.

www.presentationpoint.com

With the use of this free template you accept the following use and license conditions. Not for commercial use.

The template can be used freely by private persons. The commercial employment of the free templates is not permitted. Any further trade with contents as well as making the diagram/template/animations available in changed or unchanged form for downloading on other web sites or multiplying & the selling on data media of any kind are forbidden.

In no event shall PresentationPoint be liable for any indirect, special or consequential damages arising out of or in connection with the use of the template.

In case of questions for commercial usage please get in contact with us.

E-Mail: info@presentationpoint.com

Conditions

SUGGESTIONS??SUGGESTIONS??

Thank You..!Thank You..!

By: Rohit AgrawalBy: Rohit Agrawal