augmented reality

AUGMENTED REALITYLIKE REAL LIFE, ONLY BETTER

What is Augmented

Reality??

Real Scene

by User

Virtual Scene

by Compute

r

AR

Augmented Reality

AUGMENTED REALITY IS… Interactive in real time Registered in three dimensions Combines the aspects of both real and virtual worlds Enhances one’s current perception of reality

HOW DOES AR WORK?HOW AUGMENTED REALITY WORKS?

TECHNOLOGIES USED BY AR… Black and white markers

Detection of points through B & W fiducial markers

Affordable, not supported, not secured, fairly weak

Implemented in small non-commercial projects Marker Less Tracking (MLT)

Performs active tracking & recognition of real environment on any type of support (visuals, objects, faces, movement)

Does not use special placed markers Operational on stationary, web or mobile devices

TECHNOLOGIES USED BY AR…(CONT.) Sensor Based Technology

Better user experience due to sensor tags Sensors are used in locations where MLT are less

operational (e.g.: due to lack of light). Send signal to a receiver within range & are able

to curate information pertinent to the individual. GPS and Compass Technology

Mainly found on smartphones and tablets Provide useful local web-content information and

added services in 2D format at the geolocation of the user.

Takes advantage of the devices' GPS and compass features with access to high-speed wireless networks

How is Augmented

Reality different from Virtual

Reality?

User maintains real presence in real world

System augments the real world scene

Supplements the real world with virtual elements

Completely immersive environment

Visual senses are under the control of the system

Replaces the real world with the virtual world

Augmented Reality Virtual Reality

Where has AR made its impact

today?

Augmented Reality

Meets business

& Training

& Gaming & Marketing

& Entertainment

& Industry Maintenance

& Social Networking

AR IN TRAINING AND EDUCATION

AR IN GAMING

AR IN INDUSTRY MAINTENANCE

AR IN MARKETING

AR IN ENTERTAINMENT

AR IN SOCIAL MEDIA MARKETING

A few examples of Augmented

Reality..

AR IPHONE GAME – PARALLEL KINGDOM Mobile location based

massively multiplayer game

Uses your GPS location to place you in a virtual world on top of the real world

Loaded with features such as fighting mechanism, virtual aid to the player, leveling up the character, instant messaging with other players, trading items and food and so on.

AR SOCCER GAME Using your own

feet to kick through the camera

You can now play a virtual juggling game with any iPhone

AR IN THE MOVIES AR experience timed for Iron

Man 2 sequel Using advanced face-tracking

capabilities and  movement detection, fans could slip inside Iron Man’s HUD (Heads Up Display) on the promotional website and take a spin as the Marvel superhero

Gesture detection allowed wearers the choice of seeing themselves as Iron Man, or seeing the world through the HUD

AR IN A MARKETING CAMPAIGN Select branches in Mumbai

were enabled with BluFi and a HSBC AR application was delivered to users via their mobile bluetooth at zero cost!

Unique AR codes have been printed in different collaterals like leaflets, posters, banners etc along with a call to action communication to download the application and experience augmented reality on their mobile.

AR IN LEARNING This augmented reality video

serves as a review session for an assignment in OSH379: Construction Safety. The assignment requires students to study a series of images of a 3D work zone model to conduct an analysis of the problems with the work zone.

THANK YOU!