audience research survey results

A2 Media StudiesSurvey Results

Ellie New

Questions 1 & 2:

Questions 3 & 4:

Questions 5 & 6:

Questions 7 & 8:

Questions 9 & 10:

Results:

The results concluded that the chosen favourites sub genre chosen by the target audience was ‘slasher’, which I am going to chose as the sub genre for my own trailer. Almost all of the participants of the survey revealed that they found the film had more of a ‘horror’ element if the killer was human. They also found the film more appealing if the characters were in a similar age range to them, making them more relatable; I am planning to keep my characters in the age range of 18 – 24, so the target audience can connect with them. The target audience also stated that if they enjoyed the trailer they were more likely to view the film. Regarding location a more rural setting like a graveyard or the woods were deemed scarier by the target audience, suggesting they may have a fear of the ‘unknown’. I am planning to produce my trailer within the following locations, this survey has provided me with extra information on the audiences wants and needs of a horror film giving me clear guidelines to create a successful trailer.