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Source : TGI 2016C
The CapeTalk Listener
CapeTalk draws together a principled audience with purpose. These are active citizens who do not shy away from issues affecting their communities. They buckle down and get involved.
They are in the prime of their life and have an appreciation for the finer things in life, with the means to enjoy them. Quality is important to them, starting from the brands they consume to the relationships they build.
They are concerned with their health and fitness, and display high incidences of regular exercise and diet planning.
Source : TGI ….Source : TGI 2016C
Cape Talk listeners travel frequently, both locally and internationally. They have a high propensity to have weekend trips away, stay in hotels, with about a third having travelled by air in the past 12 months.
CapeTalk is the credible partner they trust to talk to about their experiences. Through our authentic, locally-relevant personalities, the station invites them to connect around the issues of Cape Town and to be a part of the solution.
Conversations sparked on air thrive online, and CapeTalk reaches 60% more individuals through their social media platforms than terrestrial listening.
Source : TGI 2016C
The CapeTalk audience is content and fulfilled.
Their financial stability allows them to do what they love, whether it’s leading an active life, travelling extensively, or making a difference to others.
CapeTalk is their platform to celebrate, challenge, share and learn from each other.
So much more than radio, CapeTalk is
a purposeful way of life.
Our stations deliver
Purchase PowerTap into listeners with the highest average household income in the Western Cape.
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000
Umhlobo Wenene
Good Hope
Heart
RSG
KFM
Cape Talk
Ave. HHI ZAR
Source : BRC RAMS, October 2016 – March 2017, WC
Our listeners are
Educated & InformedCape Talk listeners have the lowest rates of unemployment and one of the highest propensities to have completed tertiary education of all stations in the Western Cape
Source : BRC RAMS, October 2016 – March 2017, WC
0 10 20 30 40 50 60
Umhlobo Wenene
Heart
Good Hope
RSG
Kfm
CapeTalk
Completed Any Tertiary Qualification
Listener ProfileSource: BRC RAM Oct 2016 – Mar 2017
Source : BRC RAMS, Oct 2016 – Mar 2017
0
200
400
600
800
1,000
0%
10%
20%
30%
40%
50%
LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
List
en
er
% o
f LS
M
LSM % Index GP
LSMAge
0.0
100.0
200.0
300.0
400.0
500.0
600.0
700.0
0%
10%
20%
30%
40%
50%
15-24 25-34 35-44 45-54 55-64 65+
List
ener
% A
ge
Age % Index GP Ave. Age 55
Ethnicity
24% ACI (Black)
9%
76%
1%
14%
African
White
Indian
Coloured
AudienceIn
dex
Ind
ex
Day Cume. Mon-Sun (00:00-24:00) 73,000
7 Day Cume. Mon-Sun (00:00-24:00) 89,000
4 Week Cume. Mon–Sun (00:00-24:00) 92,000
Day Cume. Mon–Fri (00:00–24:00) 75,000
Day Cume. Saturday (00:00–24:00) 67,000
Day Cume. Sunday (00:00–24:00) 68,000
Audience Reach & Profile
Source : BRC RAMS, Oct 2016 – Mar 2017
TGI SA 2016C
Gender
42% 58%
70% Married /
Living together
30% Single,
divorced,
widowed
Marital Status
77%
19%
4%
Metro
Urban
Rural
Community Size
Parents
60% Are parents
Location
4%
4%
36%
85%
0% 20% 40% 60% 80% 100%
Other
Work
Vehicle
Home
Purchase Decision
96% Mainly or partly
responsible for
the house hold
shopping.
87% Radio
Device
7% Mobile phone
36% Vehicle radio
Listening Pattern
Source : BRC RAMS, Oct 2016 – Mar 2017
0
20
40
00
00-0
01
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30-0
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30-1
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00-1
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30-1
64
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00-1
81
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30-1
84
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30-1
94
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Au
die
nce
s in
‘00
0
Mon-Fri Sat Sun
01:00 06:00 11:00 16:00 21:00
Cape Talk listeners tune inlater than Kfm, peaking in themornings at 08:00 with KeinoKammies.
Saturday mornings deliver thegreatest audience peakbetween 07:30 – 09:30.Weekends peak againbetween 17:30-20:00.
The Numbers
Source : BRC RAMS, Oct 2016 – Mar 2017
Google Analytics, Triton Digital, Facebook, Twitter
Saturday Day CUMEMon – Fri Day CUME
Daypart Audience
05:00-06:00 6,000
06:00-09:00 41,000
09:00-12:00 40,000
12:00-13:00 21,000
13:00-15:00 16,000
15:00-18:00 37,000
18:00-20:00 33,000
20:00-22:00 8,000
Sunday Day CUME
Website (May 2017)
Unique Users 185,314
Page Impressions 434,091
Social Media (May 2017)
Twitter Followers 185,377
Facebook Fans 26,178
Newsletters (May 2017)
Cape Talk 5,535
Streaming (May 2017)
Session Starts 278,281
Listener CUME 60,851
Ave. TSL 0:43
Daypart Audience
05:00-06:00 3,000
06:00-10:00 44,000
10:00-14:00 36,000
14:00-18:00 22,000
18:00-21:00 31,000
21:00-00:00 7,000
00:00-04:00 1,000
Daypart Audience
05:00-06:00 3,000
06:00-10:00 45,000
10:00-14:00 36,000
14:00-18:00 24,000
18:00-21:00 29,000
21:00-00:00 8,000
00:00-04:00 1,000
Line Up
02:00-04:00 Talk Highlights
04:00-06:00 Early Breakfast With Abongile Nzelenzele
06:00-09:00 Breakfast With Kieno Kammies
09:00-12:00 The Eusebius McKaiser Show With Eusebius McKaiser
12:00-13:00 The Midday Report With Stephen Grootes
13:00-15:00 Pippa Hudson
15:00-18:00 The John Maytham Show with John Maytham
18:00-20:00 The Money Show with Bruce Whitfield
20:00-23:00 The Koketso Sachane Show With Koketso Sachane
23:00-02:00 Late Nights
03:00-06:00 Weekend Early With Nolo Moloi
06:00-10:00 Weekend Breakfast with Africa Melane
10:00-20:00 Solid Gold Saturday
20:00-23:59 Jukebox
00:00-03:00 Overnight Live
03:00-06:00 Weekend Early With Terence Mentor
06:00-10:00 Weekend Breakfast with Africa
10:00-19:00 Solid Gold Sunday
19:00-21:00 SportsTalk With Marc Lewis
21:00-00:00 The Koketso Sachane Show With Koketso Sachane
00:00-02:00 Late Nights
Weekdays
Saturdays
Sundays
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