audi vs bmw
Post on 01-Nov-2014
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Audi vs. BMWPersuasion Methods & Strategies
By: Katie Shuford
Where it all Began
Audi A4 Chess? No Thanks,
I’d rather be driving.
More Aggressive Billboard
Audi A4 Your Move,
BMW.
BMW’s Response
BMW M3Checkmate.
•Intensify/downplay model •Composition
Audi uses Social Media
Audi asked their Facebook friends what they should say on the next billboard
Audi’s Response
Audi R8Time to check your
luxury badge. It may have expired
BMW in Hong Kong
BWM 5-SeriesWho knew efficiency could be so beautiful.
Social Media
Audi Twitter:Bio: Audi of America. Luxury has
progressed - our team, @andywhitedc, @bradstertz, @
thepaulmeyers & Doug, will help show you where we're taking it.
•Transparent & Personal
@Audi
#SomeLikeItHot, others do not... So we offer the #Audi Q5 Prestige with heated & cooled cup holders. It's in the detail.
TwitPics
Starting 'em young
#SpoilerAlert: Only 50 #Audi R8 GT Spyder models are coming to the U.S. Can you say #WantAnR8?!
Social Media
BMW Twitter:No Bio Line
•Vague & Impersonal
@BMWGroupTwitPics
New Head of Design BMW Motorrad. Edgar Heinrich takes over #BMWGroup #BMW #Motorrad Design Studio
#BMWGroup most sustainable #DAX company. Number one in 2011 Sustainalytics #sustainability rating
•Humanizing brand•Bigger Picture
4,697,296
8,508,889
Engagement & “Likes”
WantAnR8
Design BMW X6
My Opinion
I’m persuaded to buy an Audi Top-of-the-line luxury More fun, based on social media
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