at&t
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AT&T
AMERICAN TELEPHONEAND TELEGRAPH
MISSION
Our mission is to connect people
with their world, everywhere they live and work, and do it better than anyone else.
VISION By creating new solutions for
consumers and businesses and by driving innovation in the communications and entertainment industry.
OVERVIEWFOUNDED 1983
HEADQUARTERS WHITACRE TOWER,DALLAS TEXAS.
INDUSTRY TELECOMMUNICATION
KEY PEOPLE RANDELL L.STEPHENSON(CEO,CHAIRMAN & PRESIDENT)
AREA SERVED WORLDWIDE
EMPLOYEES 2,94,600 (as per 2009)
HISTORY• AT&T, Inc. was formed in 2005, when "Baby
Bell" SBC Communications Inc. purchased former "Ma Bell" AT&T Corporation for $16b.
• On Friday December 29,2006 AT&T's acquired BellSouth at $ 86b
- The deal consolidated ownership of both Cingular Wireless and Yellowpages.com
OVERVIEW
• The largest communications company in the United States. We are the industry leaders in providing
• Wireless service,• High speed internet access, • Local and long distance voice,• Advertising services across the US. • We are also developing our business to
include next-generation television services
Core Competency
• AT&T CUSTOMER SATISFACTION – The first national wide carrier to be awarded
• ROLLOVER MINUTES• HUGE NETWORK AND LARGE NUMBER
OF OUTLETS• WIRELESS SERVICE
COMPETITORS TELSTRA
AASTRA
VERIZON
MARKET SALES OF DIFFERENT COMPANIES OF WORLD
NTTDTVZVODFTEDCMTITEFAT&TBT
T
NTT
NTT
GLOBAL NETWORK SERVICES
DATA NETWORK
TRANSIT SERVICE
CONTENT DELIVERY
GLOBAL MANAGED ICT SERVICES
SECURITY MANGEMENT
IT SYSTEM MANAGEMENT
DATA CENTRE SERVICES
HOSTING SERVICE
COLOCATION SERVICE
SERVICES BY NTT
AT&T
TELSTRA
AASTRA
VERIZON
OTHERS
MARKET SHARE IN USA
AT&TVERIZONTELSTRAAASTRAOTHERS
AT&T WIRELESS
• Hot 3G Apple iPhone only costs $199, less than half the price of the original
• The largest digital wireless network in North America with 81.6 wireless customer
• AT&T added more wireless subscribers in 2008 than any other U.S. carrier.
CONTD…• To stay ahead of customer demand for
mobility and speed, we expanded our fastest in the U.S. 3G wireless network to nearly 350 major metropolitan
• We acquire No. 1 position in mobile data. Also extended our industry-leading Wi-Fi hotspot footprint to nearly 20,000
MERGER WITH TCI(Tele-Communications Inc. )
• TCI one of the leading cable television companies in the country, has nearly 11 million customers
• The merger gives AT&T - for the first time - a direct "broadband" connection to millions of customers' homes on lines that the company now owns and operates.
• TCI, which has 32,000 employees, becomes AT&T's newest business unit, AT&T Broadband & Internet Services.
CONTD…
• U-verse’s features- - High Definition (HD) channels - Total Home DVR : which allows recordings to be accessed on multiple TVs in a single home.
REVENUE Vs EXPENSES
REVENUE EXPENSES0
20000
40000
60000
80000
100000
120000
140000
200620072008
REVENUE GENERATION
WIRELESS VOICE DATA DIRECTORY OTHERS0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
200820072006
Strategies
Innovation
Environment
Ethics
Connecting
Strengthening
Communities
Strengthening Communities
• We strengthen our communities by providing good jobs, donating our time and talents, supporting underserved populations and promoting education programs that create economic opportunity.
Minimizing Our Environmental Impact
• We strive to minimize our environmental impact in ways that are relevant to our business and important to the communities we serve.
Connecting People and Business
• We efficiently connect people and businesses everywhere with innovative and sustainable products and services.
Leading Innovation and Technology
• We lead the way in innovation and technology and apply developments to make a sustainable difference in society.
RECOMMENDED STRATEGIES• As declining sales of traditional home phone
lines in US AT&T should look forward for Market Development Strategy (entering new market)
• AT&T should opt for Market Penetration Strategy (adv. and promotion) and Product Development by launching new Schemes for customers.
OPPORTUNITIES
CONTD…• As India and China are hot spot and merely
half the population is using telecommunication services.
• AT&T strength’s is wireless services which will help the company acquiring large part of share in developing countries.
• By providing Transition to new media - Video Share, U-verse
Important facts• Serving more than 150 million customer• Annual revenue $ 124 billion• The company was honored at the 2008
Technology & Engineering Emmy Awards for development of “Coaxial Cable” technology
• AT&T Telepresence Solution with Cisco. Talking sales with the London office on a video
conference
CONTD…
• In 2008, AT&T was recognized as having the “Best Mobile Phone Coverage in the World” by Business Traveler magazine
• New logo and orange highlight from the former Cingular
Thank you
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