atlanta spirit mobile social campaign

Social to Mobile Convergence Connecting the Dots

About Adreka

Adreka Mantra

“Monetize upon ALL media to insure a predictable and positive ROI”

• Small / Boutique – Media convergence – Media analytics

• Private / Profitable• Name Brand Clients• Board Advisors– Priceline , – Yahoo/Netscape– Witness

Mobile Engagement Strategy

In Venue• SMS Contesting

– Timed & Metered– Win X sponsor prize– Contest Insurance

• SMS Shout Outs– SMS 2 Jumbotron– SMS filtering

• SMS Loyalty– Real-time Score Updates– Final Scores / reminders

Out of Venue• SMS Loyalty

– Real-time Score Updates– Push to see the game

• Harvest Ticketmaster– Phillips– Hawks– Thrashers

• SMS Contesting via Social– Ticket giveaways, etc.

Instant Engagement

Profiting on Mobile

Atlanta Spirit Profit Metrics

Hawks• Game reminder T-1• Game day• 4 periods• Final w/next game date

7 txt per game * 10,000 fans * 89 games * $15 CPM =

Profit $93,450

Thrashers• Game reminder T-1• Game day• 3 periods• Final w/next game date

7 txt per game * 10,000 fans * 88 games * $15 CPM =

Profit $92,400

Social Engagement Strategy

Identify• Identify Demo/Geo

– Digital Listening

• Identify Influencers• Categorize / Sort

– Via Demo/Geo– Gateway probability – Recent activities

Engage• Harvest Influencers• Engage Influencers

– Categorize

• Influencer Convergence – Social networks– Mobile Devices– Physical Venues

Atlanta Spirit Profit Metrics

Hawks• Game reminder T-1• Game day• 4 periods• Final w/next game date

7 txt per game * 10,000 fans * 89 games * $15 CPM =

Profit $93,450

Thrashers• Game reminder T-1• Game day• 3 periods• Final w/next game date

7 txt per game * 10,000 fans * 88 games * $15 CPM =

Profit $92,400

Social Channel Engagements

• FaceBook– Bot & Syndicate

• Twitter– Bot & Syndicate

• MeetUp• Event Bright• YouTube– Event w/Contest– Hawk & Thrasher Girls

Solution Options

Mobile Setup & License Mobile Ad Network Social Harvest

• 8 Month Campaign• 2 Short Codes • Unlimited Texting• Harvest Ticket Master

Database• Create Short Codes• Create Programs with hooks

into promotional and social activities

• Create social / mobile sponsorship packages.

• $15 CPA• 50-50 revenue spit

• Identify, engage, and harvest demographic and geographic targets.

• Co-manage social sponsorships• Converge sponsorships across

mobile and push to physical venues

$5,000 per month / 8 months $0 $5,000 per month / 8 months