athletic club de bilbao sporting policy · bilbao as a city has changed significantly. ... 13 3....

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Athletic Club de Bilbao Sporting Policy

Feet-drain

London May 1st 2008

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ATHLETIC CLUB DE BILBAOFounded in 1898

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INDEX

1. Introduction to EUSKADI (unique environment)

2.Athletic: 110-year history

3.Our goals

4.The Athletic today

5.Management

6. In the future

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ÁlavaGipuzkoaBizkaiaNavarra Iparralde

2,9 Milionof

inhabitants

1. Introduction to Euskadi(Unique Environment)

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1. Introduction to Euskadi(Unique Environment)

Population: 2.9 million. Evolution towards a modern societyBilbao as a city has changed significantly.Basque people's cultural depth. Respect for

tradition.Full integration in Europe

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Soccer in Euskadi2 Basque teams in La Liga.

3 Basque teams in second division.

5 (25%) Basque coaches in the premier league.

Reference required in the training of players

500 Spanish league players in 20 clubs 180 non-selectable 320 selectable 49 Basques (15.3%) of those eligible

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2. Athletic Club: 110-year historyPHILOSOPHY

•Only Basque players or trained in Euskadi.

•Unique case in the world football elite.

•Great historic contribution: Players: Pitxitxi, Belauste, Zarra, Gainza, Iribar,

Dani, Zubizarreta, Etxeberría ...

•Coach: Agirre, Irureta, Clement, Red ...

OUR AUTOLIMITATION IS OUR MAJOR STRENGTH

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2. Athletic Club: 110-year historyIDENTITY

•It surpasses the field of sport •Athletic as an social integrator.•Identification with people. •33,000 partners-subscribers. (9,000 on the waiting list). •More than 400 fan-clubs around the world •130 clubs agreed to be in partnership

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2. Athletic Club: 110-year history

San Mamés = The Cathedral. Athletic icon

IDENTITY

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2. Athletic Club: 110-year historySPORTING ACHIEVEMENTS

•2nd Team oldest in Spain

•Always in Division 1 Alongside: Real Madrid, F.C. Barcelona

•League: 8 Championships and 7 Subcampeonatos•Copa: 24 championships and 11 Subcampeonatos•Supercopa: 1 Championship and 1 Subcampeonato•Uefa Cup: 1 Subcampeonato

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2. Athletic Club: 110-year history

Sociedad DEPORTIVA :Athletic belongs to its shareholders.

Marca Athletic (Singularity)Annual budget of 53 millions of Euro:

18 Club memberships and ticket sales18 Tv Rights17 Others

Main asset (Palacio de Ibaigane, San Mamés, Lezama).Official jersey without sponsorship.

SPORTING ACHIEVEMENTS

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3. Athletic Club Goals

Statutory objectives

• Article 3 of title 1 establishes that Althletic Club pursuesa social goal:

“The promotion and realization of all sports and football in particular”

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GENERAL GOALS

• Competing at the highest level of Spanish football. Men and Women.

• Firstly remaining faithful to the traditional methods of attracting players, Athletic Club, that is exclusive to the incorporation of Basques trained soccer players in the Basque Country, or thirdly by the Athletic Club.

3. Athletic Club Goal

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SPECIFIC GOALS

Educating our players and our youth players in termof football, social involvement and participation in thecommunity.Expanding “Nuestra Cantera” from all the Athleticteams of Lezama to all the teams and players offootball development projects organised by ourpartner clubs also called “Unidades de Tecnificación.Intensifying the consideration of Atheltic Club as "Basque club" rather than exclusively Vizcaino.

3. Athletic Club Goal

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• Respect and loyalty to tradition.• Adaptation and Long-term vision. Where are we

going? • Growing and making a bigger Athletic.• Commitment to Work. We represent many

people. • Commitment to evolution. • Bringing Athletic around the world. Interaction .• Learn, teach, share. • Beaming illusion to our fans.

3. Athletic Club Goal

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4. The Athletic today

• Real Madrid 16• Sevilla 16• Barcelona 15• Villarreal 13• Atlético Madrid 13• Levante 11• Betis 10• Mallorca 9• Osasuna 9• Getafe 8

• Huelva 8• Valencia 8• Racing 7• Zaragoza 7• Murcia 6• Deportivo 6• Almería 6• Valladolid 5• Espanyol 5• Athletic-Club 0

Foreigner players by club In the Spanish league

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4. The Athletic todayAcademy 1st Team

• Vizcaínos 148 8• Navarros 18 7• Guipuzkoanos 12 7• Alaveses 5 1• Iparralde 3 0• Born Out of Euskadi 13 3• TOTAL 199 26

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4. The Athletic Today

Álava

GipuzkoaBizkaiaNavarra Iparralde

Nac.otrosLugares

Total

1

78

7

0

326

1st Team

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4. The Athletic today

Álava

Gipuzkoa

BizkaiaNavarra Iparralde

Nac.otrosLugaresTotal

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12148

18

3

13

199

Lezama Academy

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4. The Athletic today

• La Liga (12)• 4 J. Navarros: Lacruz, Raul García,

Otxoa, López Vallejo.

• 4 J. Guipuzkoanos: López-Rekarte, Alberto, Llorente, Iñaki Descarga

• 3 J. Alaveses: Iñigo, Tornavaca, Iñaki Bea

• 1 J. Rioj. / Navarro: Ezkerro

Transfer possibilities

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4. The Athletic today

• Premier League (8)• 5 j. Guipuzkoa X.Alonso, M.Alonso

Arteta, I.Campo, Berchiche• 2 j. Navarra Almunia, San José• 1 j. Bizkaia Mendieta• Holanda (1)• 1 j. Navarra Urzaiz• Grecia (1)• 1 j. Guipuzkoa Sarriegi

Transfer possibilities

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4. The Athletic today

• 1st We remain faithful to our local catchment areas• 2nd We have virtually no market • 3rd We are fighting against the logic qualifying for the

Spanish first division • 4th We have no choice but to improve the processes of

recruitment and training • 5th The composition of the Academy and the 1st team

are not parallel• 6th We must minimize errors in the catchment fry (10-11

year-old) • 7th We must exploit the possibilities of attracting players

from the age of 12-15 out of Bizkaia

Conclusions:

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4. The Athletic today

• Therefore:

– Design very rigorous plan methodological

– Creating a league fry (10-11 years) in Bizkaia

– Create three schools (academies) in Navarraand Iparralde. The most distant places from Lezama.

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5. Managing Athletic Club

SOCIEDAD DEPORTIVA

General Director.Sporting General Director.Directors for areas (Commercial,

financial,...)Professionals

Board

Management Team

Representation of societyElection every 4 yearsNot paid

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Knowledge = Training = LezamaLezama, our academy:

•5 natural grass fields,

•2 artificial grass fields,

•1 covered pavilion,

•2 gyms and fitness rooms,

•1 recovery injured area,

•1 residence ...

5. Managing Athletic Club

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5. Managing Athletic Club

Lezama, our academy:

• 17 Managers• 7 Physical trainers• 4 Physicians• 4 Ats• 4 Physiotherapists• 1 Psychologist• 2 Pedagogists• 14 Teams, more than 236 players.

IN SHORT, A CENTRE OF HIGH PERFORMANCE

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Integral Formation

Sporting Formation. OrganisationMetodology

Pedagogical and human Formation (psychology, education, habits)Physical-Medical Care

5. Managing Athletic Club

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• Sporting Formation

– Organization• Key Processes

– Base our goal

• Auxiliary Processes– The importance of nuance in the high performance

5. Managing Athletic Club

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• Lezama key processes– Attracting players – Incorporation of technicians – Scheduling pedagogical processes– Loyalty of players – Preparation of templates and final personal

project of players

5. Managing Athletic Club

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• Lezama “auxiliares” processes– Discipline and Lifestyle – Image Athletic Club – Human and school education– Residency – Transports – Sports facilities

5. Managing Athletic Club

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– Attracting players:• Determinant Aspects:

– Origin – Ages of catchment– Players’ Profiles – Club’s Needs

5. Managing Athletic Club

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• Methodological Processes:– Internal Plan

• Within our facilities at Lezama Academy

– External Plan• in Bizkaia

– Working with the strengthening of the base• Out of Bizkaia

– Ad Hoc Working in catchment areas: » Iparralde» Alava» Navarra» Gipuzkoa

5. Managing Athletic Club

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– Internal Plan• Within our facilities at Lezama Academy• 2 Children Teams

– 20 players of 12 year-old– 20 players of 13 year-old

• 2 Cadets Teams– 20 players of 14 year-old– 20 players of 15 year-old

• 2 Youth Teams– 20 players of 16 year-old– 20 players of 17 year-old

• 2 Senior Teams– 25 players of 18-19 year-old– 25 players of 20-21-22 year-old

5. Managing Athletic Club

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– External Plan• In Bizkaia

– Working with strengthening the base.

• A League of 16 teams of 10 year-old (Fútbol 7)– 160 children approximately

• A League of 16 teams of 11 year-old (Fútbol 7)– 160 children approximately

5. Managing Athletic Club

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– External Plan• Out of Bizkaia

– Mutual cooperation with:• Club Aviron de Bayona. (Francia)• Club Pamplona de Navarra centro• Club Txantrea de Navarra centro• Club Aluvión de Navarra sur• Club Aurrera de Vitoria en Alava

5. Managing Athletic Club

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– Attracting players:• External Plan

Bizkaia:

A league of 10 year-old

A league of 11 year-old

Pamplona:

2 Clubs: Pamplona

Txantrea

Bayona

1 Club: Aviron

Ribera Navarra

1 Club: Aluvión

Alava

1 Club: Aurrera de Vitoria

5. Managing Athletic Club

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CAR / I+D

One step ahead (Vanguardia).Adaptación de vida y estudios al progreso deportivo

Experience - Innovation.

Continuous Improvement.

5. Managing Athletic Club

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Collaborations

Conventions with Universities (Deusto, UPV)

Conventions with con with schools andcolleges

Basque Governments

Sport entities,....

5. Managing Athletic Club

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6. Short term vision

Aula Lezama. Permanent education

Athletic Foundation.

Athletic Museum

New San Mamés (more 65.000 seats)

Residency

Desarrollo del marketing (Nuevo departamento Comercial).

Comprehensive Management Plan

Athletic TV

Constant I + D

41Thank You Very Much