associated content advertising club meetup
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Ad Club Meetup
September 17th 2007
The People’s Media Company
Era of Proximity
1440: Publishing is born
Era of Distribution
2000: Era of Declared Interest
The People’s Media Company
A successful experiment
418
773
1,236
1,748
1,433
2,042
2,388
4,440
3,722
1,464 1,538
2,8542,967
3,286
0
1,000
2,000
3,000
4,000
5,000
Jul-0
6
Aug-0
6
Sep-0
6
Oct-
06
Nov-06
Dec-06
Jan-
07
Feb-0
7
Mar
-07
Apr-0
7
May
-07
Jun-
07
Jul-0
7
Aug-0
7
To
tal
Mo
nth
ly U
niq
ues
(00
0s)
Source: Comscore, August 2007
Traditional Media Web 1.0
Readers consume content from publishers.
Publishers control and determine advertising placement.
Web 2.0: Powered by Associated Content
Users declare content interest through search.
Users create and consume contentdirectly at Brand and point of sale.
Buying decisions are (hopefully) influenced.
Search Changes everything
Custom Content
Channel Sponsorship
Solving the problems of Participatory Media
•Quality• Focus• Scale
Why Content?
Visits keep rising…
While costs keep falling
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