asset-mapping building on community resources
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ASSET-MAPPINGBuilding on Community Resources
July 20, 2010
What is Asset Mapping?
Capacity
Skills
Relationships
Resources
A method to identify and assess community resources that have the potential to help further community or organizational goals.
Where Asset Mapping Begins
Ask “what are our current strengths and what can we
build on?”
Not “what are our deficits and what
do we need?”
Asset Mapping Helps Discover and Coordinate Resources
• Relationships• skills• knowledge• political connections• space• materials• access to key
stakeholders
What are Assets?
• Private, public and nonprofit organizations
• community leaders• physical structures• businesses• citizen groups and
associations• unions• foundations
Where can they be found?
WHAT DOES ASSET MAPPING ACCOMPLISH?
• Lays a foundation for strong program planning • Deepens understanding of systems and linkages • Catalyzes partnerships • Organizes and motivates
Strengthens your fundraising efforts by building…• strategic partnerships and alliances• robust programs that effectively leverage assets and understand needs
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WHERE TO BEGIN?
What are our goals?
What do we need to know to
accomplish them?
What “community” are we mapping?
Who are our stakeholders?
What assets are we looking for and
how will we find them?
What type of map do we need?
Ask Yourselves…
PROJECT EXAMPLE: BUILDING A REGION’S MANUFACTURING SECTOR
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Identify industry need – jobs? Skills?
Source:employers,econ. dev. Agencies
Methods: interviews, web research
Assess current alignment of WFD resources with need
Source: provider, school system and employers
Method: interviews, focus groups
Identify WFD resources
Source:Funder websitesCity/state inventories
Method: web researchsome interviews
Identify opportunities to create greater alignment
Source and Method:same
Career Ladder Development Plan to Support Growth of Manufacturing Sector
DEPTHS OF INQUIRY*
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Asset Identification
• Identify inventories• Secondary, web-based
research:state and local public agencies (education, community planning, economic development); business, educational or nonprofit Associations (e.g. Chambers of Commerce)
Basic Evaluation
• Assess relative value of each asset (e.g. capacity, effectiveness)
• Mainly secondary research and some primary research (surveys, interviews)
Comprehensive Assessment
• Identify assets most worth leveraging
• Identify relationships between assets
• Mainly primary research (surveys, interviews)
*Department of Labor
SOURCES FOR WORKFORCE DEVELOPMENT ASSET MAPPING
Websites:• Local public school systems • City and regional agencies – planning, adult education and training,
economic development • State agencies -- economic development, workforce development,
secondary and post-secondary education• US Department of Labor, Bureau of Labor Statistics; US Census• Chambers of Commerce, Industry Associations• Local, regional and state foundationsInterviews with employers, providers, local public and private funders for:• perspective on an assets’ relevance, value• capacity information• additional leads, missing information
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Asset Mapping and Resource Development
Similarities in process and sources of information
web search forprovider
inventories andneeds
assessments,stakeholder
interviews andsurveys, mapdevelopment
annual reportsof similar
organizations;funder
databases;foundationwebsites
web-researchof publicfunding
agencies, ID oflocal providers,
partnershipstrategy
Asset MappingResource Development
ORGANIZE AND DISPLAY THE DATA SO IT CAN BE USED EFFECTIVELY
• Inventory – spreadsheet, database• Physical map – push pins or colored dots• Electronic map – GIS mapping software• Diagrams, charts, other visual displays
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Inventory Example
` Sponsor GED/HS Dip,
Dual HS/college enroll-ment
Neigh-bor-hood
City-wide
Parti-cipants Served Notes
Readiness
ABCD CBO ● ●Youth and
adults
YES CBO ● Chi HS Youth 20
Bay and Evening Acad-emy
NP ● ● 16 – 21 year olds
Boston PIC/Harvard STEP
WF ● ● HS
Boston Adult Technical Academy
BPS ● ● ● 18 – 22 yr. olds 280
[1]
Inventory Example
ILLUSTRATING DATA WITH MAPS
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ILLUSTRATING DATA WITH TABLES
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DEVELOPING MAPS
• A geographic information system (GIS), or geographical information system, is any system that captures, stores, analyzes, manages, and presents data that are linked to location
• Census.gov and other on-line sources have free maps and mapping services
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ASSET MAPPING RESOURCES
• Career One-Stop.org, US Department of Laborhttp://www.careeronestop.org/RED/assetmapping/assetmappingtableofcontents.aspx
• Asset Based Community Development Institute, Northwestern Universityhttp://www.abcdinstitute.org/publications/workbooks/
• UCLA Center for Health Policy Researchhttp://www.healthpolicy.ucla.edu/healthdata/ttt_prog21.pdf
• Free GIS Mapping Software and instructionhttp://www.mapcruzin.com/do-it-yourself-gis-maps-shapefiles/
• Free downloadable tables and mapswww.Census.gov
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• Grant Maker Associations often have databases of funders in that state. http://www.agmconnect.org
• http://www.fdncenter.org. Wealth of funder info. Subscribers only, Some grantmaking associations offer free access,
• http://www.guidestar.org/services/ge.jsp - 990 forms are free, other info. by subscription
http://www.fundsnetservices.com/grantwri.htm• Enormous list of grantwriter resources, including books, links to common application from
from consortia around the country, how-to-write sites, links to private/consulting grantwriters, and tips on non-grant fundraising.
• www.grants.gov; www.cfda.govDatabases of federal solicitations
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WEBSITES FOR RESOURCE DEVELOPMENT
JENNIFER FREEMANFREEMAN CONSULTING jennifer@jfreemanconsulting.com
TEL 617.728.4446 FAX 617.728.485788 Broad Street, 8th Floor, Boston, MA 0211085 Prescott Street, Suite 405, Worcester, MA 016052000 Pennsylvania Avenue, NW, Suite 5300, Washington, DC 20006
WWW.JFF.ORG
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