ask an expert: what amazon vendors need to know about a+ content

What Amazon Vendors Need to Know About A+ Content

Improving Search Relevancy, Customer Conversions & Sales Via A+ Detail Pages

Ask an Amazon Expert:

Logistics

Session Recording Will Be Sent out Tomorrow

Morning

Q&A Throughout the Presentation

Submit Questions In the Chat Box to the Right 

Event Moderators

Jeff ColemanVP, Marketplace Channels

Nick CotterMarketing Operations Coordinator

Amazon Vendors | CPC Strategy Resources

OVERVIEW

•Founded in 2007

•Recognized as an Official Google Shopping Partner

•300+ Active Retail Clients

•Top 50 fastest growing company in San Diego 3 years

CLIENTS

SOLUTIONS

• Retail-focused Paid Search (PPC)

• Google Shopping Management

• Shopping Channel Management

• Amazon Sales Acceleration

About CPC Strategy

✓ Amazon Marketing Services Management

✓ Promotion & Review Strategy

✓ Vendor Operations Efficiency Assistance &

Reporting

✓ Content Copywriting & Listing Optimization

Amazon Sales Acceleration Program: Vendors

G r o w i n g Yo u r B r a n d P r e s e n c e o n A m a z o n M a r k e t p l a c e

cpcstrategy.com/amazon-vendor-services/

Today’s Event Speakers

David CooleyLead Marketplace Channel

Analyst

Carina McLeodCEO of Ecommerce Nurse

Poll For The Audience…How long have you been a Vendor to Amazon?

A. 5+ Years

B. 2-4 years

C. Less than 1 year

D. I’m not a Vendor to Amazon

1) Who has access to A+ Content? 2) As a Vendor Express Member, how can

I get access to A+ pages without selling my product to Amazon?

3) Do you ever regain control of Amazon listing content after submitting A+ content?

Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

1) How much is the A+ Content fee per ASIN?

2) Is there any way to reduce this fee? 3) Does it vary by vendor size and

ranking?

Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

What do A+ detail pages allow you to do?

Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

Are A+ detail pages indexed for search results?

Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

Have you seen conversion rates improve as a result of A+ content?

Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

Should I use the self-service modules or let Amazon build it for me?

Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

Is it critical to have A+ content ready to go for launch of product?

Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

Is it worth the investment for A+ content?

Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

Which types of products should I advertise with A+ content?

Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

Are A+ Detail Pages consistent from one country to the next?

Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

How do you actually go about creating an A+ detail page?

Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com

Creating an A+ Detail Page

www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com

Creating an A+ Detail Page

www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com

Creating an A+ Detail Page

What makes a good A+ Detail Page?

Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

What should NOT be included in A+ content?

Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/

Poll For The Audience…Would you like to schedule an Amazon Vendor Evaluation?

A. Yes, Please.

B. I’d like more information on the evaluation.