asia pacific hair care market size, share, growth & forecast 2025
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MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
2015 – 2025
ASIA PACIFIC HAIR CARE MARKET
FORECAST & OPPORTUNITIES
2
Scope of ReportProduct of Interest (POI): Hair Care
Review Period
2015 – 2018
Base Year
2019
Estimated Year
2020
Forecast Period
2021 – 2025
Year RangeASIA PACIFIC HAIR CARE MARKET
• Hair Spray
• Conditioner
• Shampoo
• Hair Oil
• Others
DISTRIBUTION CHANNEL
TYPE
• Modern Trade
• General Stores
• Specialty Stores
• Online Sales Channel
• Others
Asia Pacific hair care market is projected to grow at a steady CAGR during the forecast period onaccount of growing demand for organic/natural products for personal grooming. Moreover, increase indisposable income, innovation in hair care products, improvement in socio-economic standard ofconsumers, rising hygiene awareness and increasing hair related problems due to unhealthy lifestyleare anticipated to further propel the growth of the Asia Pacific hair care market through 2025.
Market Segmentation
COUNTRY
• India
• China
• Japan
• South Korea
• Australia
• Singapore
• Malaysia
• Vietnam
• Thailand
• Philippines
3
S. No. Contents Page No.
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Sources of Information
4.2. Preferred Point of Purchase
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decisions
5. Impact of COVID-19 on Asia Pacific Hair Care Market
6. Asia Pacific Hair Care Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others)
6.2.2.By Distribution Channel (Modern Trade, General Stores, Specialty Stores, Online Sales Channel Others)
6.2.3. By Country
6.2.4. By Company
6.3. Market Attractiveness Index
7. India Hair Care Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
Table of Contents
4
S. No. Contents Page No.
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2. By Distribution Channel
7.3. Pricing Analysis
8. China Hair Care Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2. By Distribution Channel
8.3. Pricing Analysis
9. Japan Hair Care Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type
9.2.2. By Distribution Channel
9.3. Pricing Analysis
10. South Korea Hair Care Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
Table of Contents
5
S. No. Contents Page No.
10.2. Market Share & Forecast
10.2.1. By Type
10.2.2. By Distribution Channel
10.3. Pricing Analysis
11. Australia Hair Care Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Type
11.2.2. By Distribution Channel
11.3. Pricing Analysis
12. Singapore Hair Care Market Outlook
12.1. Market Size & Forecast
12.1.1. By Value
12.2. Market Share & Forecast
12.2.1. By Type
12.2.2. By Distribution Channel
12.3. Pricing Analysis
13. Malaysia Hair Care Market Outlook
13.1. Market Size & Forecast
13.1.1. By Value
Table of Contents
6
S. No. Contents Page No.
13.2. Market Share & Forecast
13.2.1. By Type
13.2.2. By Distribution Channel
13.3. Pricing Analysis
14. Vietnam Hair Care Market Outlook
14.1. Market Size & Forecast
14.1.1. By Value
14.2. Market Share & Forecast
14.2.1. By Type
14.2.2. By Distribution Channel
14.3. Pricing Analysis
15. Thailand Hair Care Market Outlook
15.1. Market Size & Forecast
15.1.1. By Value
15.2. Market Share & Forecast
15.2.1. By Type
15.2.2. By Distribution Channel
15.3. Pricing Analysis
16. Philippines Hair Care Market Outlook
16.1. Market Size & Forecast
16.1.1. By Value
Table of Contents
7
S. No. Contents Page No.
16.2. Market Share & Forecast
16.2.1. By Type
16.2.2. By Distribution Channel
16.3. Pricing Analysis
17. Market Dynamics
17.1. Drivers
17.2. Challenges
18. Market Trends & Developments
19. Competitive Landscape
19.1. Company Profiles (Leading Companies)
20. Strategic Recommendations
21. About Us & Disclaimer
Table of Contents
RESEARCH METHODOLOGY
9
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data Collection
Developing List of Respondents
Formulating Questionnaire
Market Profiling
Data Validation
Data Analysis
In-depth secondary research was conducted to
determine top players in the Asia Pacific hair care
market, overall market size and segmental market size.
In order to conduct industry experts’
interviews, TechSci formulated a detailed
discussion guide.
List of industry players and industry
specialists was developed.
TechSci conducted interviews with
industry experts and industry players for data collection and
verification.
Data obtained as a result of primary and secondary research was
validated through rigorous
triangulation.
The data was scrutinized using MS-Excel, statistical
tools and internal proprietary database to obtain qualitative and
quantitative insights about the Asia Pacific hair care
market.
Data
Collection
Data Filter
& AnalysisResearch &
Intelligence
Actionable
InsightsBusiness
Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn✓ TechSci Internal
Database
✓ Factiva✓ Hoovers
Paid Sources
✓ Company Websites✓ Company Annual
Reports✓ White Paper Study✓ Financial Reports✓ Investor
Presentations✓ Regulatory Body✓ Associations, etc.
Secondary Research
Primary Research
10
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of Asia Pacific hair care market. The team has analyzed the
outlook of various segments of this market, while considering the major influencing factors such as increase in disposable income, new hair care
product innovations, improvement in living standards, rising hygiene awareness and increasing hair related problems due to unhealthy lifestyle. The
study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Asia
Pacific hair care market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive
secondary research and primary surveys, with various key opinion leaders/stakeholders, such as hair care product manufacturers, suppliers & end
users, industry experts, and other industry participants.
• The team interviewed more than 15 – 20 Asia Pacific hair care product manufacturers, suppliers and distributors, 100 – 120 end users, and 15 – 20
industry experts and other value chain stakeholders in Asia Pacific hair care market to obtain the overall market size from 2015 to 2019, which was
validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data
during 2015-2019.
11
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by type, by distribution channel, by country and by
company. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various
segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from
other stakeholders.
Methodology Followed for Calculation of Market Shares:
Market shares by type, by distribution channel, by country and by company were calculated based on the responses received through primary surveys
with industry experts, in which the respondents were asked about the market shares or revenue generated from various type of Asia Pacific hair care
market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the
outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Asia Pacific hair care
market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
12
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used
the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that
the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD),
with the market size indicated in USD million.
Partial List of Companies Interviewed Key Secondary Sources
▪ Shiseido Company, Limited
▪ Johnson & Johnson
▪ Unilever Plc
▪ Amway Corp.
▪ Procter & Gamble Co.
▪ L'Oreal India Pvt. Ltd.
▪ Revlon Inc.
▪ Beiersdorf AG
▪ Kao Corp.
▪ Oriflame Cosmetics
▪ World Bank
▪ International Monetary Fund (IMF)
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ News Dailies
▪ Credible Paid Databases
13
Industry Brief
According to TechSci Research report, “Asia Pacific Hair Care Market By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Distribution Channel (Modern Trade, General Store, Specialty
Stores, Online Sales Channel, Others), By Country, Competition, Forecast & Opportunities, 2025”, Asia Pacific hair care market is expected to witness a steady CAGR during the forecast period.
Increasing inclination towards self-grooming is one of the major factors accounting for the growth of Asia Pacific hair care market. Moreover, growing hair and scalp related problems among the
population is expected to bode well for the growth of Asia Pacific hair care market through the forecast period. In addition to this, the manufacturers are focusing more on effective marketing
strategies such as attractive advertisement, which is expected to influence the growth of Asia Pacific hair care market in a positive way over the years to come. Also, increase in disposable income is
making headway for the growth of Asia Pacific hair care market over the coming years. Along with this, rising awareness related to personal hygiene is positively contributing to the market growth.
However, there are some factors that might act as major impediments to the growth of Asia Pacific hair care market through 2025 including high cost involved in the manufacturing of products.
Asia Pacific hair care market can be segmented based on type, distribution channel, company, and region. Considering the distribution channel, the market is fragmented into modern trade, general
store, specialty stores, online sales channel, and others. Among these, the modern trade segment held the significant share of the market until 2019, as it offers a large number of products under a
single roof because of which the customers can physically check the products and all details by their own. Additionally, they offer huge discount on bulk purchases, which is expected to propel the
market growth in the year to come. On the other hand, the online sales channel is expected to register high growth during the forecast period. This high growth can be attributed to availability of good
discounts on numerous products. Moreover, variety of product are available for the customers to check at the same time, which is further bolstering the growth of the online sales segment in the
region. Additionally, consumers lack time to visit physical stores to purchase products owing to their hectic lifestyle, which is propelling the segmental growth in the region. Moreover, presence of
additional advantage of free home delivery is further aiding the segmental growth.
Shiseido Company, Limited, Johnson & Johnson Services, Inc., Unilever PLC, Amway Corp., Oriflame Cosmetics AG, Procter & Gamble Co., L'Oreal SA, Revlon Inc., Kao Corporation, Beiersdorf
AG, are among others are the leading players operating in Asia Pacific hair care market. The players are adopting several growth strategies to enhance the market scenario of hair care. Other
competitive strategies include new product launches; mergers & acquisitions; agreements, partnerships, and collaborations; and expansions to diversify their product portfolio in order to strengthen
their market position.
“Asia Pacific hair care market is expected to register substantial CAGR until 2025 on account of improved living standards. Furthermore, increasing consciousness regarding personal looks among
individuals is further anticipated to boost the market for hair care in the region over the coming years. In addition to this, attractive packaging of hair care products, is further expected to aid the
market growth in the coming years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
14
Sample Data - Snapshot
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00
2015 2019 2020E 2025F
By Value (USD Million)
Asia Pacific Hair Care Market Size, By Value (USD Million), 2015–2025F
CAGR By Value
XX%CAGR By Value
YY%
Asia Pacific Hair Care Market Share, By Country, By Value, 2020 & 2025F
2020
India China Japan South Korea
Australia Singapore Malaysia Vietnam
Thailand Philippines
2025F
India China Japan South Korea
Australia Singapore Malaysia Vietnam
Thailand PhilippinesIndia Hair Care Market Share, By Type, By Value, 2015–2025F
20%20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
2015
2016
2017
2018
2019
2020E
2021F
2022F
2023F
2024F
2025F
Hair Oil Shampoo Conditioner Hair Spray Others
15
Report Ordering
License Type Price
Electronic Access - Single User License $3950
Electronic Access - Multi-User License $4950
Custom Research License $8950
Report Price
To View Sample OR Purchase Report
Report Name: ASIA PACIFIC HAIR CARE MARKET
FORECAST & OPPORTUNITIES
2015 – 2025
About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas
to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting
models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and
global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the
market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or
complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand.
However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results
obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together
with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal
consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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