ashoka's visual identity for ashokatech

AshokALAb | VIsUAL IdentIty

ConCept

the AshokA LAb visual identity is framed within the overall Ashoka identity.It has all of Ashoka’s attributed including social entrepreneurship, change, humanity, proximity, and it adds a specific category: teCnoLogy And InVentIon.

tecnology AnD invention

Logo 1 | tAgLIneenglish/spanish

Logo 2 | pArtnershIp

IN PARTNERSHIP WITH

Ashoka orange Pantone: 144 CMYK: C0 M62 Y100 K0 RGB: R245 G126 B32

Ashoka blue Pantone: 302 CMYK: C100 M50 Y12 K56 RGB: R0 G58 B95

CoLors

the 2 key words are exemplified by 2 styles that can be represented graphically. And each are universal references, close to one another and known by all.

For tecnology, the first modern look (Atari), the first pixel, the classic look of the future. For invention, the draft, the scribble, the expression of an idea.

tecnology invention

tIpogrAphy

1. VIsItor

tIpogrAphy

1. bLoCkheAd pLAIn

! " # $ % & ' ( ) * + , - . / 0 1 2 3 4 5 6 7 8 9 : ; < = > ? @ A B C D E F G H IJ K L M N O P Q R S T U V W X Y Z [ \ ] ^ _ ` a bc d e fg h ij k l m n o p q r s t u v w x y z { | } ~� ¡ ¢ £ ¤ ¥ ¦ § ¨©«ª ¬ ° ± ² ³ µ ¶ · ¼ Š ÿ ‡ • ‰

tIpogrAphy

! " # $ % & ' ( ) * + , - . / 0 1 2 3 4 5 6 7 8 9 : ; < = > ? @ A B C D E F G H IJ K L M N O P Q R S T U V W X Y Z [ \ ] ^ _ ` a bc d e fg h ij k l m n o p q r s t u v w x y z { | } ~� ¡ ¢ £ ¤ ¥ ¦ § ¨©«ª ¬ ° ± ² ³ µ ¶ · ¼ Š ÿ ‡ • ‰

1. bLoCkheAd UnpLUgged

prImAry IConogrAphy

HEAlTH

HouSING

SANITATIoN

uNIvERSAl ACCESSTo TECNoloGY

INCoME FoR THE MoST NEEdEd

ENERGY TECNoloGY EduCATIoNAGRICulTuRE

TECNoloGY FINANCING

WASTE MANAGEMENT

CoNNECTIvITY

seCondAry IConogrAphy

photogrAphy

The style of the ashoka lab pictures are determined by a filter that simulates the lines that appear in the reproduction of an image on a screen.

Please consider that the following examples are are only references of the visual style, and do not contain the tecnology and invention themes.

ILLUsrAtIon

The style of Ashoka lab’s illustrations by hand, spontanteous, simple, descriptive of a single idea. It is the type of drawing that is done on a napkin or a personal journal.

ILLUsrAtIon

ILLUsrAtIon

AppLICAtIons

We divided the Ashoka Lab applications into:

1. CorporAte. Institutional applications that develop the brand such as stationary, merchandising, and primarily internal products such as power point presentations, documents, etc. In these applications we should only use the Ashoka and Visitor fonts.

2. externAL. Applications for external communications such as publications, bulletins, event graphics, communication campaigns. In these applications one can include the use of illustrations, and the blockhead font.

CorporAte AppLICAtIons

stAtIonAry

john smIth

director

(202) 555-1000johns@ashokalab.orgwww.ashoka.org

BuSINESS CARdS

FoldER

FoldER INSIdE

AshokaLab | 1700 North Moore Street | Arlington, VA 22209, USA | www.ashoka.org

AshokaLab | 1300 New York Avenue N.W. | Washington, D.C., 20577, USA | www.

ENvEloPE

stAtIonAry

AshokaLab | 1700 North Moore Street | Arlington, VA 22209, USA | www.ashoka.org

PresentAtion title herein two lines

poWer poInt

poWer poInt

» lorem ipsum dolor sit amet, lectus quam, sem dictumst, et malesuada nam nullam dui quis quis.

» lorem ipsum dolor sit amet, lectus quam, sem dictumst, et.

» lorem ipsum dolor sit amet, lectus quam, sem dictumst, et malesuada nam nullam dui quis quis.

» lorem ipsum dolor sit amet, lectus quam, sem dictumst, et malesuada nam nullam dui quis quis. lorem ipsum dolor sit amet, lectus quam.

» lorem ipsum dolor sit amet, lectus quam, sem dictumst, et malesuada nam nullam dui quis quis. lorem ipsum dolor sit amet, lectus quam.

lorem iPsum

Lorem ipsum dolor sit amet

lorem iPsum

Lorem ipsum dolor sit amet

» lorem ipsum dolor sit amet, lectus quam, sem dictumst, et malesuada nam nullam dui quis quis.

» lorem ipsum dolor sit amet, lectus quam, sem dictumst, et malesuada nam nullam dui quis quis.

» lorem ipsum dolor sit amet, lectus quam, sem dictumst, et malesuada nam nullam dui quis quis.

500.000

450.000

400.000

350.000

300.000

250.000

200.000

150.000

100.000

50.000

Lorem ipsum Lorem ipsum Lorem ipsum0

2005 2006 2007

lorem iPsum

Lorem ipsum dolor sit amet

título De lA PresentAción en Dos líneAs

sAVe the dAte

EvEnt titlE GoEs HErE and ContinuEs on tHis linE

the AshokA office, suite 20001700 north moore streeArlington, vA 22209rsvP by July 1, 2009

merChAndIsIng

bACk bACk

merChAndIsIng

externAL AppLICAtIons

ma

y 0

8

Tips of the month

Ever had one of those days when the internet is painfully sloooooooow? Google’s web accelerator (http://webaccelerator.google.com) may be the answer to your problems. Simply go to the website, install the free program, and your web pages will show up in a snap!

2. New application

Ever had one of those days when the internet is painfully sloooooooow? Google’s web accelerator (http://webaccelerator.google.com) may be the answer to your problems. Simply go to the website, install the free program, and your web pages will show up in a snap!

What about the field

ashoka-Lemelson partnerships news

1. Grant opportunity

Who is Who?The ashoka’s Changemakers competition on safe water and sanitation is in the voting stage. The finalists were selected by the panel of judges from 265 entries from 54 countries. Now yoU can choose the three winners. Vote online on www.changemakers.com and download and forward the ecard to invite people to vote here.

Do you know what kind of funding we need the most? Unrestricted. one good tool for promoting lightly restricted funding is the Venture Fund. Download the prospectus here and use it with prospective donors. Through the Venture Fund, donors are essentially able to pool their resources and support Fellows in the areas of our greatest need each year. any question? Send it to jsinatra@ashoka.org

Increase the number of “Everyone a Changemaker” campuses around the world; send the “Social Entrepreneurship Resources handbook” to universities in your region. It is an ashoka resource for faculty or students engaged in courses in Social Entrepreneurship with curricular suggestions (e.g. ashoka Fellow case studies and the Global academy film series), business plan competitions, support organizations for social entrepreneurs, conferences among others. You can download it here For more information contact marina Kim: mkim@ashoka.org

ma

y 0

8

Tips of the month

What about the field

1. Grant opportunity

Increase the number of “Everyone a Changemaker” campuses around the world; send the “Social Entrepreneurship Resources handbook” to universities in your region. It is an ashoka resource for faculty or students engaged in courses in Social Entrepreneurship with curricular suggestions (e.g. ashoka Fellow case studies and the Global academy film series), business plan competitions, support organizations for social entrepreneurs, conferences among others. You can download it here For more information contact marina Kim: mkim@ashoka.org

neWsLetter

inventyourself

eVents

Transforming ideas in Things ThaT maTTer

may 10/09

inventyourself

inventyourself

inventyourself

eVents

eVents/ merChAndIsIng

inventyourself

inventyourself

inventyourself

eVents/ InterIor spACes

eVent/ e-CArd

inventyourself

Transforming ideas in Things ThaT maTTer

may 10/ 10:00 am

WWW.AShokA.org/LeMeLSoN

The AShokA offiCe, SUiTe 2000 1700 NorTh Moore STree Ar-LiNgToN, VA 22209 rSVP bY JULY 1, 2009

invent yourself, you choose the region, you choose the individual. We put them through our search and selection process. Speak up for social change here.

eVent/ sAVe the dAte

inventyourself

Transforming ideas in Things ThaT maTTer

may 10/ 10:00 amThe AShokA offiCe, SUiTe 2000 1700 NorTh Moore STree ArLiNgToN, VA 22209 rSVP bY JULY 1, 2009

SAVe The DATe

pUbLICAtIons